After nearly 17 months (last heard on WZMJ-FM), ESPN Radio is returning to Columbia, SC, as of January 1. The new location is L&L Broadcasting's WOIC-AM (1230) which will shift to sports from News/Talk. Market Manager Bill McElveen said, ?We?re excited to bring the iconic ESPN brand back to the thousands of sports fans in Columbia. ESPN?s dominance in the sports arena is unparalleled, and we are delighted to be partnering with them in this venture.?
The lineup of ESPN Columbia 1230 AM will include nationally syndicated shows Mike & Mike in the Morning (6 a.m. - 10 a.m.), The Herd with Colin Cowherd (10 a.m. - 1 p.m.), and SVP & Rusillo (1 p.m. - 4 p.m.). Locally, The Zone hosted by Duane "The Shot Doctor" Everett will air 4 p.m. - 6 p.m., and Sports Hotline with Bobby Gist and Ernest Robinson will be heard 6 p.m. - 7 p.m. Monday through Friday.
In addition, ESPN Columbia 1230 AM will bring listeners every Charlotte Bobcats game broadcast and a full slate of national NBA games from ESPN Radio.
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