According to a new report from eMarketer, U.S. industries will spend about $50 Billion on digital advertising in 2014, up from $42.7 Billion in 2013. That number is expected to grow to $80 Billion by the end of 2018. The retail industry continues to be the single largest spender among the 10 industry groups, making up 22.1% of the $50 Billion total this year, according to the report. Financial Services and Automotive follow Retail at about 12% of the total with Telecom (11.2%) and Consumer Products (8.4%) rounding out the top five. Read more about the eMarketer digital advertising report HERE
(6/27/2014 11:27:23 AM)
Meanwhile, I am also reminded that every Thursday we get a body of advertising flyers delivered to our door - so many, they could sing a battleship.
Besides the digital threats, what is radio doing to counteract the "hard copy" gang? Short answer: Dick.
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