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Saturday, January 31, 2015

Daniels Radio Personality of the Year

San Antonio Magazine has named former San Antonio Spur and co-host of ESPN San Antonio's The Hardline, Antonio Daniels, its Radio Personality of the Year. The Hardline airs weekdays from 2-4PM on 1250AM/94.5 FM.

Program Director Greg Martin said, "Antonio has been an incredible addition to the ESPN San Antonio lineup and people are taking notice. Antonio is a natural storyteller and brings a unique perspective from his experience that not every sports talk host can".

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My Cool Inventions Featured On Forbes


Akos Jankura (pictured) and John Cremeans, hosts of the My Cool Inventions talk show on America's Talk Radio Network, are the subject of a recent article in Forbes. The show highlights five new inventors every week who share their inventions and products. The hosts share their thoughts and insights for the inventor to improve their product and/or business strategy. Each inventor gets 60 seconds for their pitch and listeners give it a thumbs up or thumbs down. Read the story on Forbes Here.

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Imus To Present 5th Annual Imus On Broadway


Don Imus will be on-hand at the Hard Rock Cafe in Times Square presenting the 5th Annual Imus on Broadway Show, February 9. Joining Imus as emcee will be New York Post theatre columnist Michael Riedel. Ticket sales from the event will benefit Broadway Cares/Equity Fights AIDS. Tickets are on sale now at

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WGN To Air Ernie Banks Memorial Service


Saturday, January 31, starting at 10 a.m., WGM will broadcast the Ernie Banks memorial service commercial free, hosted by WGN Radio Sports Director Dave Eanet. WGN will also stream on and on the WGN Radio mobile app.

(1/30/2015 12:43:54 PM)
January 31st?

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Joseph Vincent Trankina Has Died


The veteran broadcaster was described as ?a missionary for the cause of the communications medium he worked for during his distinguished career? by former RAB President Miles David. Trakina spent 15 years at the RAB reaching Senior Vice President.  He created the original ?Idearama? conferences, popular in the 70?s, and produced two successful RAB National Sales Conferences in Las Vegas in the 80?s. He became known as a master trainer, committed to teaching sales people to become top professionals, to win by focusing on the client?s needs, and developing ideas to help them do so. Trakina, also known as Joe Vincent, was 84.

Graduating from the Beck Radio Institute in Minneapolis, MN  at age 18, Trakina began his 52 years in the media by traveling south to Decatur, AL for his first job on WMSL.  He later became TV weatherman at sister station WMSL/TV, ?Uncle Joe? on ?The Birthday Lady? show, and crooned classics and love songs on his own weekly TV show, ?Music with Joe and Jack.? 

After moving into radio advertising sales and station management, by age 32, Joe had successfully placed two stations on the air in South Georgia - WSIZ in Ocilla/Fitzgerald and WOKA in Douglas.  In 1965, Joe stepped into the role of Station Manager for WLIQ in Mobile, AL. Three years later, the Radio Advertising Bureau, New York, recruited Joe and named him Southeastern Regional Manager based out of Atlanta.

He was devoted to raising awareness of radio?s strengths and growing radio?s market share.  As a mentor to many, he radiated his passion and enthusiasm for the medium he loved. ?Radio ? Red hot because it works.?

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O'Malley Promoted to SVP Westwood One


Westwood One has promoted Cumulus VP-Brand Solutions, Paul O'Malley to Senior Vice-President- Strategic Sales Partnerships, for Westwood One. Strategic Sales is a newly-created  division for Westwood One that will specialize in multi-platform programs for Westwood and Cumulus. O'Malley has 25 plus years experience in radio sales and was previously Regional President-Sales, for Citadel from 2004-2011. Continue Reading...

O'Malley will be based in Atlanta and report directly to Westwood One President Steve Shaw. Shaw says of the appointment, "Bringing Paul over to run our new Strategic Sales division was a no-brainer.  His wealth of experience in new business development, world-class reputation among agencies, and vast knowledge of our assets make him the prefect partner to lead this new team.  We are building an impressive and outstanding sales force and Paul is a top-tier player on the team."

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Friday, January 30, 2015

The WOLF/Syracuse Readies St. Jude Radiothon


WOLF 105.1/96.7 is readying their second Country Cares Radiothon to benefit St. Jude Children's Research Hospital. The event kicks off on February 5. Skip Clark, WOLF program director notes, "WOLF is proud to be a partner of this amazing organization. St Jude Children's Research Hospital is truly one of a kind and holds such an incredible meaning both nationally and locally."

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Westwood Relocating Dallas Facilities


Westwood One's lease on its Dallas offices and studios runs out in mid-2015, with sub-tenant Radio Disney's departure from the building, Westwood has elected to move their Dallas operations to other facilities. Westwood One has opted to build out broadcast facilities at its TM Studios location on Academy Lane in Dallas. Programming, production, and affiliate sales will be based at that facility. Traffic and affiliate service/affidavit management will be relocated to an existing Cumulus facility in nearby Arlington, TX.

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Rickman Exits From URBan Radio


Brian Rickman, regional director of programming URBan Radio Broadcasting has left the company. Rickman says the departure is amicable; the position was eliminated from within the company. Rickman oversaw multiple formats in six markets. Rickman has held similar regional, operations and brand management positions for Cumulus, NextMedia, Cromwell Radio Group, and Greater Media. Reach out to Rickman at: or 256-320-3473.

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Cipha Sounds Out At Hot 97 NY


In a short statement, Emmis/NY today announced, "Effective immediately, Cipha Sounds is no longer with WQHT HOT 97 FM. We wish him well on his future endeavors." On Monday, Cipha was highlighted in a BET interview sharing his frustrations with the changes at Hot 97.

Cipha Sounds told BET that the latest programming shakeups at WHQT had left his future "up in the air" at Hot following Angie Martinez's move up the dial to Power 105.1. Cipher says in the interview he was offered a gig at Power, but turned it down. He told BET,  "Even if I leave (Hot 97), I want the station to win." 

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WGCI/Chicago Launch New Morning Show


Kyle Santillian and Kendra G will join current morning host Leon Rogers on 107.5 WGCI/Chicago to fill out the hip-hop morning show in the Windy City. Kyle Santillian comes from mornings on 102 Jamz in Greensboro, NC, and Kendra G previously held morning duties as co-host at WPWX-FM/Chicago and WVEE-FM/Atlanta. The new team debuts Thursday the 29th.

Derrick Brown, director of urban programming, iHeartMedia Chicago, says of the new show lineup, "We've signed Chicago's next big morning show. Listeners can expect non-stop fun, comedy, entertainment features, and the best hip-hop and R&B to get you moving in the morning. Kyle, Kendra, and Leon are one-of-a-kind entertainers, but most importantly, they have a heart for the community. They won't hesitate to tackle tough issues our listeners confront or step in to lend a helping hand. "

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Achieving The Dream. Managing Your Own Station


Back in December, Shane Sparks was named market manager for NRG's seven-station cluster in Northwoods, Wisconsin. Sparks spent a decade in sales management for NRG in Fort Atkinson, also in Wisconsin. Since he was 15 years old, he has worked in radio, first on the air, then in sales. NRG COO Chuck DuCoty said, "Sparks understands all facets of the business with a successful track record in operations, sales management, and on-air work, as a successful play-by-play announcer and sports show host." What lit Sparks' fire for radio management? Let's find out...

RI: When you got the call you were promoted to GM, what was your first thought?
Sparks: I made it. I did it. I say that from the standpoint of it's been a goal. I made a commitment, probably back in 2001, that I was going to continue to do some on-air stuff, but I wanted to make the climb to GM. Not having a background in sales at that time, I knew I had a lot of work to do. So, I slid from an operations manager into sales, starting as an account executive and then eventually becoming a sales manager. Then, I just waited for an opportunity, the right opportunity, to become a GM in the right market. I have a lot of people tell me it's a pretty neat story. You don't get here without a lot of hard work and good people around you. It's very neat.

RI: Why was it a goal of yours to become a general manager?
Sparks: I got started in radio doing sports play-by-play. I knew that those jobs were going to become harder and harder to come by. I thought I did an ok job as a play-by-play announcer. With that, I was really fortunate to see some people that were in the general manager's chair. Scott Trentadue was my GM at the time. I saw the job he did and the impact he could have on a radio station and in the local market. That was something I wanted to strive for and try to achieve.

RI: There can be a lot of negativity in radio, there's a lot of people getting laid off these days. How did you not let that bother you and still want to be a manager?
Sparks: Well, we are fortunate in that where I work, there was very little turnover. That outside negative influence didn't really affect me at all. I will say, I found in this industry, at least for me, if you keep your nose down and you keep just grinding it out and working hard, I think the people above you see that. They acknowledge that. They know that you are an asset for the corporation or for the radio stations you're working for. I'm just trying to grind it out and not only be better myself, but try to build a sales staff.

RI: What is your philosophy on managing people? How do you plan to make them successful now?
Sparks:  I'm big on being fair and trying to look at what's best for each individual. And trying to keep the interest of the station and the company in mind. I find that while sometimes the individuals aren't always happy with the decisions you make at a certain time, when they take a look back and reflect on various things at various times, they know in the big picture what you were trying to accomplish. If you set that tone and you are consistent in that regard, I think it leads to a successful vibe in the radio station. The other thing that's really important is trying to build a family atmosphere. Sometimes the programming side can be separate from the sales side and it can lead to hard feelings. If you can bring those departments together so everybody's looking out for one another and everyone's willing to pitch in a little more, that leads to everybody being able to achieve the best they can for the radio station and the company.

RI: How important do you think it is, and how often will you interact with clients?
Sparks: Often. I'm a guy that's going to want to travel around with our sales reps and be at events and get to know them, especially now from the standpoint that I'm in a new market. I need to learn about the area and learn about our clients. One of the best ways to do that is to be present and on sales calls on occasion, going to business functions and meeting people. I've always been a involved in the community, whether it was doing play-by-play or as the booster club president for the University of Wisconsin-Whitewater basketball team.

RI: Have you had a chance to think about what any of your challenges will be, and put a plan together?
Sparks: The biggest challenge here is we cover such a large area with our six stations. In this day and age, the sales staff is not necessarily in the office each and every day. There's so much driving. It's a matter of finding a way to manage them on a day-to-day basis. The first thing I've got to do is to develop trust with them and make sure they know I'm there to help them and make them realize I'm trying to make them better on a daily basis.

RI: So, here comes the new guy, the new GM. What did you say to the staff to try to start that bond with the people that will now be working for you?
Sparks: I think there's a respect that is gained when people hear my story from the standpoint of how I kind of climbed the ladder step by step. I think people realize that I've earned this opportunity. At least that's what you hope. It's a combination of that, and when you can look at the programming side and talk to those people and say "You know what? I've done what you've done. I have had to splice tape on reel-to-reel. I've bulked carts. I've been in at 4:30 in the morning taking phone calls for school cancellations." They know that you are one of them to a certain extent. On the sales side, you simply lay out the successes that you've had in the past and hopefully they buy into the fact that you believe you can bring those success stories here to the North Woods.

RI: Why do you love being in radio?
Sparks: It's fun. I'm not sure what else I would do. Every day is different. There is an energy in a radio station every day. You are not in radio unless you're creative. You're usually a little outgoing. You're fun. There is just an energy in a radio station that you don't find in many other work places. There is rarely a dull moment in a radio station.

RI: Overall, what would you like to see the radio industry do better?
Sparks: I wonder if Shane Sparks who got into broadcasting as a 15 year-old could do the same today and grow into this spot. That's the part that's a little disheartening at times. Working a live overnight shift, cutting your teeth, doesn't happen much these days, if at all. Interning?I don't think there are as many intern programs out there today as there were 25 years ago. I always worry?I know it is a theme I've read in Radio Ink?how are we going to continue to grow talent, most notably on the on-air side? That's the part that concerns me. I'm blessed here in the North Woods to have an on-air staff that has over 100 years of service in radio. These are radio veterans. But, I am not sure where that next group of radio veterans is going to come from.

RI: What is it like to work for Mary Quass and Chuck DuCoty and the NRG team? Two of the most well-respected broadcasters in the industry.
Sparks: They are spectacular. Mary Quass and Chuck DuCoty are why I continue to work for NRG Media. They talk about great local radio and I've seen their commitment when they bought the radio stations in Fort Atkinson. The money and the resources they put in to build new studios. It's impressive. You go in and talk to your counterparts in different markets or friends that you have in different areas, and I can't say that this is always the case. I'm very fortunate to have them as bosses and I owe them very much for the opportunity that I have today.

Reach out to Shane to congratulate him on his promotion and enthusiasm for radio

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Thursday, January 29, 2015

What You Can Learn From A Competitive Review


When I was operations manager at Clear Channel (now iHeart Media) in St Louis, I really believed in Mason and Remy, the upstart young Country morning show on 937 The Bull.

Mason and Remy were in an uphill battle against Cornbread, the funny and talented drive host with a long heritage of winning at WIL.

Bonneville owned WIL at that time. Bonneville had big budgets to give Cornbread advertising, producers, a big cast of co-hosts, and the nicest station vehicles in town.

We could provide Mason and Remy with, uh.... a willingness to take advantage of their habit of working unreasonably long hours, and their outstanding social media prowess.

Around that time I had just re-read "The Art of War" by Sun Tzu, the ancient book on battle strategy, and one phrase stood out to me:

"If you know both yourself and your enemy, you can win a hundred battles without jeopardy."

I began to wonder what we might learn by studying our opponent. I invited Mason and Remy to air a recorded "best of" show for one day and to come over to my house for a big breakfast so we could spend the morning listening to Cornbread's entire show live.

We took a lot of notes, made new realizations about what Cornbread was doing well and discovered some areas where we realized that his great show might be open to attack.

For instance, Cornbread had a habit of veering off on political tangents, and at times could rant his opinion on an issue quite negatively for an entire segment.

Also, while the show was energetic and executed well, Cornbread was the only person on the show who could be considered a ?character." The other folks on the show were likable enough but you really didn't know much about them as real people.

Whatever Cornbread did, we did the opposite. Where Cornbread was strong, we didn't compete. Where he was weak, we attacked.

"An army may be likened to water, for just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness."

Since there was only one strong character on the Cornbread Show, we gave listeners two characters. We emphasized the opposite personalities of Mason (somewhat cynical and a little grumpy) and Remy (overly soft-hearted and romantic) and built content around their authentic differences when possible.

We also stayed completely away from politics of any kind, focused on relationship-based content that would appeal to women who might be turned off by negativity. We also made it a goal to sound more fun, to laugh more, and keep things generally positive.

It worked. Within seven months Mason and Remy had beaten Cornbread in 18-34, and within a year, our show was #3 in the market with an 8.3 share.

What could you learn by studying your enemy? Consider taking a single day off the air and listening intently to your main competitor with your program director, producer, and others whose opinion you value. Where are they strong, where are they weak? How could you do something compelling that they are not doing? 

"What is of supreme importance in war is to attack the enemy's strategy."

Good luck in your attack. And, congratulations to Mason and Remy on their new gig in Chicago on Big 955 WNUA, just announced last week.

Jeff McHugh is a 30-year broadcaster with a background in marketing and talent coaching. Jeff works with radio and television personalities, public speakers and presenters to add storytelling, drama and character to their content.

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How To Hook More Listeners


My friend Fred Jacobs always finds a way to stir the pot and inspire my thinking and he's just done that again with the gift of a great new book.

How to Build Habit-Forming Products by Nir Eyal (with Ryan Hoover) is a great read for any of us in the content and audio delivery business (otherwise known as a radio). The book is focused on analyzing the convergence of access and data in a world where speed is critical to success.

If we are to succeed at making our brands more habit forming we have to be sensitive to what they call "The Hook Model." The Hook Model describes an experience that is designed to connect the user's problem to a solution frequently enough to form a habit. It has four phases: Trigger, Action, Variable Reward, and Investment.

The book provides great practical action by suggesting a specific inside-out method to be closer to the user experience as you create content. Many times in our business we fail to stop and think, "Who is our product user?" What is our user doing right before exercising their intended habit?

One of the great specific methods the book highlights as a way to answer that question is called the "5 Whys Method," adapted from the Toyota Production System. This method is the basis of Toyota's scientific approach which essentially repeats "why" five times in the development process of an idea so the specific solution can become more clear.

From the 5 Whys Method we got to the root of the relationship with the audience, why it?s a special relationship and how, with all of the combined elements, we have created a habit-forming relationship.

By understanding the opportunities of triggering behavior with current technology -- emails, notifications, and text messages -- the book tries to stir our futuristic thinking to develop triggers. For example, imagine a day when our radio brands can interact with wearable technology to trigger behavior?

Since the author Nir Eyal spent years in the video gaming advertising industries, he understands the power of understanding behavior, motivation, and psychology. These are areas that deeply impact our business on all fronts.

When you think of your brand as it comes out of a speaker, do you stop and  think how your listener is triggered to use you? Do you think about what behavior in their everyday life influences and triggers their usage of your product?

This book provides great practical action steps that can advance your thinking and I highly recommend it.

Thank you Fred Jacobs!

Buzz Knight is the Vice President of Program Development for Greater Media and he can be reached at Knight was named among ?Best Programmers? by Radio Ink Magazine in 2007 and 2010. He has served on the programming subcommittee of the National Association of Broadcasters(NAB) and is currently a member of the Nielsen Radio Advisory Council and the National Association of Broadcasters (NAB) COLRAM Committee.

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Triton & eXelate Team For Streaming Data


Triton Digital announced an exclusive partnership with eXelate to deliver a new audio data management platform, intended to enhance ad buyers' ability to reach targeted audio campaigns on mobile or desktop. Triton will combine listener profiling (without cookies or unique device IDs) with eXelate's cross-platform data cloud infrastructure and consumers' online purchase intent, demographics, and behavioral leanings. More...

Mike Agovino, COO, Triton Digital notes, "Digital audio has become an important piece of the digital advertising mix, particularly as more and more consumer attention is captured in a mobile context. Until now audio has not been available as part of a multi-channel programmatic buy. Beginning today, digital audio can garner a larger share of the market by attracting a piece of the larger multi-channel programmatic budget."

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Maryland AM Must Fork Over $5K


On March 31, 2014, the FCC issued an NAL for $5,000 to WTRI Holding for going off the air "without timely requesting special temporary authority" from the Commission. If a station is unable to stay on the air for more than 30 days, the owner must ask the FCC for authorization to remain silent. The Commission says WTRI was off the air for over seven months and didn't even bother to provide the agency an explanation as to why so they'll have to pay the fine. Read the forfeiture order HERE

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Making One Of Radio's Hardest Jobs Easier


Many local and general sales managers will tell you that sales management is the hardest job in radio today. They have more people to manage, more things to sell, and less support staff than ever before. They have to stay on top of everything and are frequently so busy with "reporting up" that the line of reps outside their door leaves little time for brainstorming. And in Spanish-language radio, if sales managers are not Hispanic, they need to learn the nuances of Hispanic culture -- and fast!

To the rescue is a panel of sales experts, armed with inspiration and ideas, and only at the Hispanic Radio Conference, coming up March 4-5 in Dallas. Your sales manager -- or you -- can take their ideas back to the station and put them to work right away. This session is guaranteed to help you better manage your staff, plan and organize your time, and bring results to the bottom line.

Our sales gurus will offer suggestions on how to bill more revenue for your clients, and your station, tomorrow. You'll walk away with new ideas about how to combine digital and radio assets into creative client opportunities that can lead to bigger shares and stronger marketing ties. Bring your calculator to this session -- you'll want to add up all the possibilities!


Angelica Balderas (Angie) is senior vice president for Entravision Communications. She currently oversees all operations and sales for the Sacramento market, which includes top-rated KXSE/(Jose 104.3) and Tricolor 99.9FM, as well as 101.9FM Wolf and Hot 103.5FM. Previously she was the director of sales for Adelante Media Group, overseeing all local, national, network, and digital sales. Before that she was NSM, working with national advertisers and their agencies. Balderas has also been president/principal of Aztec Media. Her experience includes over 20 years of local direct and agency transactional business, retail activation, as well as event marketing.


Jack Hobbs is EVP/corporate sales for Aire Radio Networks. Hobbs was hired by SIN (soon to be Univision) in 1985 by Rene Enselmo and Raul Torano; he started as a regional sales representative and rose through the ranks as network sports, national spot, and network account executive in the New York office. In 1990, he took over the Dallas sales office and saw the first wave of major Hispanic agency business from Dallas, Austin, Houston, and San Antonio. He left Univision Television for Hispanic Broadcasting Corp. in 1999, building the HBC Radio Network from 37 stations to 72, with programs including Julie Stav, the Latin GRAMMY Awards, Billboard Latin Music Awards, Dra. Isabel, the NFL, and Major League Baseball, as well as the RadioCadena Network, which complemented FM music delivery, with a news/talk and sports network. In March 2013 Hobbs joined Spanish Broadcasting System in an EVP post, and he launched Aire Radio Networks on January 1, 2014.

Rebecca Lambert is the senior account executive for Bustos Media Holdings in Seattle. She has been involved in the growth and change of the Seattle Hispanic market since 2003, starting as an advertising representative at Salem's KKMO, then the lone 24-hour Spanish-language station in the market. She moved on to launch rival KMIA-AM, as well as the only regional Mexican FM station in Seattle, KDDS. Lambert has created and managed major events including a partnership with the Washington State Fair's Fiestas Patrias, a celebration that draws thousands of attendees each September. She was instrumental in launching the Washington Hispanic Media Association and has worked from local and national sales to leadership in the Northwest.

Rich Ripley is vice president of integrated marketing solutions for Entravision Sacramento (KHHM/KNTY/KRCX/KXSE). He has held this position since March 2014. Earlier, Ripley spent nearly eight years as a GSM and business development manager for Entercom Sacramento. He has 20 years of media sales experience in Sacramento radio, both on the Hispanic radio and general market, specializing in business development through multi-media marketing solutions and training and development of radio sales professionals. Ripley's return to Spanish-language media can be described as "full circle," as his early radio career blossomed as an AE for Embarcadero Media. Ripley is a certified radio marketing consultant through the RAB's training program.

Click here to register for the Hispanic Radio Conference.

Hispanic Radio Conference
March 4-5
Omni Park West

Everyone who registers for the Hispanic Radio Conference will also have access to Radio Ink's Sports Radio Conference. That's like two conferences for the price of one!

Hispanic Radio Conference Sponsors
Platinum Level Sponsors

Participating Sponsors

About Radio Ink
Radio Ink is a leading radio broadcast trade publication, providing news, information, and commentary to radio sales and management professionals in the United States and 43 countries worldwide. The magazine, published 20 times per year, focuses on marketing, management, and multi-platform challenges facing radio broadcasters today. Radio Ink also reaches nearly 50,0000 radio executives online with daily e-mail headlines and news at The publication has also created several annual "gold standard" lists, including the 40 Most Powerful People in Radio, the Most Influential Women in Radio, and the Radio Wayne Awards.
Streamline Publishing Inc.   1901 S. Congress Ave.   Ste. 118   Boynton Beach  FL   33426

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XAPPmedia & jacapps Announce Partnership


The j?capps mobile platform and XAPPmedia announced a partnership to establish JAX, a new mobile audience ad service. The integration of the XAPP Interactive Audio Ad Service into Jacobs Media j?capps, will enable radio stations to monetize their mobile apps with XAPP Ads. JAX mobile monetization will be available to radio stations using the j?capps mobile platform.

Paul Jacobs, j?capps President notes, "When was the last time you clicked on a banner ad . . . willingly? Banner ads are ineffective and deliver low CPMs. Radio broadcasters with mobile apps need more effective ad formats to monetize digital content, and providing listeners the ability to launch a website, call an advertiser, or download an audio file to their phone with simple voice activation is a great leap forward."

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Wednesday, January 28, 2015

Music Buying, Listening Patterns Are Different


Coleman Insights has released its second in a series of blog posts which examines how listeners engage with music across traditional and emerging platforms. The company analyzed 26 consecutive weeks of Billboard's Top 10 digital songs and Billboard?s Top 10 songs for radio exposure and on-demand streaming. Their conclusion? Making new music decisions based on sales data can lead your station astray. Why?

"Just because people stop buying a song doesn't mean people stop playing it. When a song's sales decline, it means fewer new people want to own it. It doesn't mean the people who already bought it stopped playing it." Coleman goes on to say, "If you exposed new music on your radio station solely based on how well the song was selling, you'd play songs most frequently when hardly anyone in your audience knew the song. If you were to stop playing a song as soon as its sales dried up, you'd likely be dropping the song at the moment your audience was most interested in hearing it."

Read the full Coleman Insights Blog HERE

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Gartner: Connected Cars To Hit 250 Million


By 2020 the number of connected cars on the road will reach 250 million according to a study by Gartner and reported in eWeek. Connected cars will become the largest sector in the growing "Internet of Things" sector. Gartner says that approximately one in five cars will have wireless connectivity of some sort or another in five years.

The connected car feature is already moving from being a luxury and premium add-on into the mid-range sector in cars. Vehicles have become the focus of connected expansion from both automakers and tech companies. Nvidia is one of the latest tech giants to join Google, Intel, and Ford into the connected car space, moving their focus at this year's CES from gaming to cars.

Gartner states in their new research that the connected vehicle market between 2013 and 2018 will grow about 25 percent per year. To put that into perspective, that's nearly 21 times the expected growth rate of traditional mobile voice and data services.

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Radio One Files Lawsuit Against Flinn Broadcasting Over Boom


They believe they created the new "BOOM" (Classic Hip Hop) format and they are going to do everything in their power to protect it. Radio One has filed a copyright infringement lawsuit in the Western District of Tennessee against Flinn Broadcasting. Flinn is based in Memphis and owns 32 radio stations in 13 states. Two of those stations, WOXF-FM in Oxford, Mississippi, and WIVG-FM in Memphis/Tunica are now called "BOOMin 96" and, yes, the format is Throwback Hip Hop.

Radio One says that's just a little too close to a brand it created and has gotten national recognition from The New York Times and Rolling Stone. BOOM is actually registered to CBS, which has used it for some of its radio stations from 2008 to 2014. CBS assigned the BOOM moniker to Radio One in December of 2014 and Radio One has been rolling out the Classic Hip Hop using the BOOM moniker on stations in Houston, Philadelphia, Atlanta, and Dallas. Radio One says Flinn started using BOOMin on December 7, 2014. Radio One flipped to the BOOM format in Houston on October 8, 2014. The logos certainly look quite similar (the Radio One logo is on the bottom).

On December 17, 2014, CBS sent a letter to Duane Hargrove, general manager of WIVG, demanding the station stop using "its confusingly similar 'Boomin 96' marks"  in connection with WIVG-FM 96.1 or any other Flinn Broadcasting station in light of CBS? ownership of the BOOM marks. A second letter was sent to Hargrove on January 6. There was no response. Radio Ink also tried to reach Hargrove by e-mail on Thursday but never heard back.

Among the relief Radio One is seeking from the court within 30 days: an injunction preventing Flinn from using BOOM, the destruction of all products bearing the BOOM logo, to disgorge all profits and other gains obtained as a result of the use of BOOM, and an unspecified dollar amount for damages Radio One has suffered as a result of its infringing activities, attorneys' fees, and other court-related costs.

Read the entire court filing HERE

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(AUDIO) How I Cracked Market Number One


Monday marks Edgar "Shoboy" Sotelo's second week on-air in NY at 92.3 Amp. After a couple of hours of airchecking Sotelo it sounds like he's acclimating well. One of the hardest things for a new host in a new market is not sounding like an outsider, sounding like you're plugged into the community. Sotelo talks to Radio Ink in an exclusive audio interview below.

Sotelo tells Radio Ink that his main job right now is becoming relevant and part of the listeners lives. As he puts it, "Being there for the listener." Management made a smart move by bringing in Sotelo in a month before the launch to help him and his co-host get used to not only the geography of the city, but that intangible vibe of a metro you can only understand from experience. Sotelo hit the streets with the Amp street-crew for three weeks before his on-air debut, to "meet real people." Sotelo says he, "hit the streets hard, how they (listeners) grew up and what their lives are like now"

Sotelo's show is music intensive on Amp. The breaks and bits are tight and surrounded by multi-song music sweeps. Sotelo believes that right now listeners are in a mode where they are just getting used to him becoming a part of the station, or as he puts it, "family." Sotelo's main job right now, as he see's it, is building a relationship with the listeners of Amp. Keeping mornings music intensive, he believes is respectful for the stations listeners, who have come to expect mornings on Amp to be music intensive.

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Former Detroit Host Reilly Heads To Midland


Brazos Communications on West Texas has hired Gillian Reilly at Country outlet KHKX (KICKS FM 99.1) as a co-host for its morning show. Reilly replaces the retiring Mike Lawrence and Dana Carole. She most recently co-hosted mornings at WDZH-FM in Detroit. Brazos Market Manager John Moesch told, "Gillian?s a sensational talent who brings a tremendous amount of professionalism, passion, energy and creativity to a big locally programmed radio station. Her experience as a major market talent is a great fit for KICKS-99.1.?

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(SOCIAL) Managers Must Lead The Charge


You hear people talk about digital and social media, but many radio companies are having a difficult time moving the needle or getting a "movement" going to really capture real value. Why is that? It?s easier to understand that you might think.

Radio is still about the easiest money on the table. How can I move the most revenue with the least number of people? If you are cynical, you'll say that is because of what has happened to radio over the last several decades, but it's really just business. Less people have to produce stronger results to keep up in the world we live in now. It's just reality. So, to move the needle in digital or social media with any consistency, you have to push the value proposition from the top down.

You hear the chatter that content is king (it isn't true; revenue is king, but content is the queen for sure). To gear up and create a consistent digital content strategy represents investment. To get there, local market managers have to lead teams into understanding a vision for where they can build value for local customers and businesses and grow significant revenue from those efforts.

If you want to be a forward-leaning market manager or high-end team player, you are already looking for revenue opportunities and digital should more and more be in your wheelhouse. How do you get managers to encourage and stroke actual social media and digital content strategy?
1. They have to see a revenue plan. We can say ratings ? fine. The truth is:  Revenue. They must see a path for revenue. Work on your strategy to incorporate how money will flow to the local cluster from the content work you are doing.
2. You must develop a plan that has a variety of content that is interesting to your local targets and ties you to actions on the ground. Content is not enough. Your visuals and video have to be engaging and splashy?and short. Content rolls; it does not sit and hang out.
3. Constantly incorporate "leads" back to the products you own from social media. Facebook and Twitter don't need your help. They've got their own problems. To be a true player locally, you must be building the things you own. This means your content must always "twist" back to your own products from social media.
4. You should always be thinking synergy. This is more than tilting content teases back to your products; it's making connections that flow directly into promoting or encouraging use of your own products. Natural fit. I know people like to say it, but you should think about the way the products you own over the air, in the market (events), and online can work together to capture more eyes and ears. Without this you are leaving some eyes and ears on the table?locally. And that's a sin.
5. Radio should think about DIY-style content that can become cash or other ways they can help local listeners do something that is important to them and find ways to turn that into revenue. This is an area that I think radio personalities would be exceptional explaining.

We love the romance of how important our content is. At this point, we have to make sure that the things we are doing on-air and online match the needs and desires of our target audiences on the listener and advertiser side of our business. That will help you grow the future of more digital as you support your existing brands.

If we focus starting at the top and let all players inside stations know what we are after -- more connection, more benefit for our audience, more revenue from digital and social media, along with providing great synergy with our existing products -- we win. Radio has more opportunity to do this now?and we must seize it now. Go get 'em!

Loyd Ford is the digital revenue, direct marketing, ratings, and social media strategist for Rainmaker Pathway and Americalist Direct Marketing. Loyd has programmed very successful radio brands in markets of all sizes, including KRMD AM & FM in Shreveport, and WSSL and WMYI in Greenville, WKKT in Charlotte, and WBEE in Rochester, NY. Learn more about Loyd here: Get his radio-social media content sent directly to your smart phone or email for free here: Reach out to Loyd via e-mail HERE.  Visit his Facebook radio social media page.

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Tuesday, January 27, 2015

Chuck Moves From Florida To DC.


Tommy Chuck is the new Program Director at WIHT-FM HOT 99.5/D.C. Chuck spent the last eight years as Program Director and Digital Director for WFLZ and WMTX in Tampa. Chuck's previous stints include WQEN/Birmingham and WXXL/Orlando.

Meg Stevens, Vice President of Programming, iHeartMedia Washington, D.C notes on Tommy Chucks appointment, ?Tommy's track record of success at WFLZ and WMTX as well as exceptional leadership skills make him uniquely qualified to program HOT 99.5 and 93.1 WPOC. We?re excited to have him as part of the team.?

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Google Hangouts As A Conduit To Listeners


Earlier this week, Radio Ink reported on the departure of the morning team of 20 years from 97.3 - The Eagle in Hampton Roads. But there was another story at The Eagle. Max Media Operations Manager John Shomby did something different -- he took to Google Hangouts to talk with The Eagle's listeners about why the changes were made to the station. We're not completely sure, but it might just be a first for radio.

Shomby tells Radio Ink he got the idea to talk to listeners on Google Hangouts from a "Talk to the Boss" segment he used to do when he was a program director in Dallas. Shomby talked it over with the digital manager at the cluster, and she suggested he take the talk online using Google Hangouts.

Listen to the full interview below with Max Media Operations Manager John Shomby.

The first half hour, listeners did vent their frustration about the sudden departure of the morning team, but about halfway through the one-hour video, the listeners actually turned the tables. The Google Hangout participants wanted to know about what concerts the station had coming up, the station playlist, and more station-oriented talk. The video conversation turned into more of a dialogue with listeners and less about complaints, or the loss of the morning show.

Shomby does give the old "we just decided to change direction on the station" regarding the departure of the Jimmy Ray and Jen show during the video. It does come to light  in the Radio Ink interview that one of the directions that the manager felt needed change, was more emphasis on new and social media from their hosts. Shomby implies that digital engagement was a challenge for the old morning show.

Shomby says he will absolutely be doing more Google Hangouts with listeners in the future and may even bring in others from within management and the talent pool to interact with listeners on Hangouts.

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(SALES) KISS Them With Radio


You have no doubt heard about the KISS acronym: Keep It Simple Stupid. Simple sells!

Digital is anything but simple, and I believe we're missing the boat by not presenting radio as the simple turnkey media alternative.

I read this morning that thousands are leaving Facebook every day to migrate to the latest shiny new thing, Instagram. Before that they flocked from Twitter to Facebook. And who remembers MySpace?

The truth is, there are no "digital media experts" because that world changes before expertise can be established. An expert is defined as one who has a special skill or knowledge, derived from training or experience. By the time we have experimented, experienced, and learned a particular new media, everything we learned about the rules and platforms has already changed.

I, for one, don?t believe I have the right to experiment with an advertiser's hard-earned money?.I feel obligated to present tried and proven solutions.

Remember when SEO, Search Engine Optimization, was a simple matter of keyword stuffing and you could buy links? Google now changes the SEO rules and algorithms daily. Imagine a multi-tasking business owner who has to renew her lease, hire and train new staff, order their Fall merchandise, and fight the tax man, trying to keep up with all of the changes and competition in the new-media landscape.

Your simple turnkey radio solution can be a breath of fresh air. All your client has to do is say "yes" and you do the rest. Never underestimate the comfort your prospects feel when investing in tried-and-proven versus evolving-and-experimental.

Of course, some radio account executives are not "experts." The only solution these old-world dinosaurs offer is "buy more spots." They take the simplicity out of buying radio by pitting their station against other stations instead of against other media. They seldom understand the advertiser's real goals, or how to help them achieve their objectives.

These "spot hockers" have never invested the time or money to learn how to help their advertisers capture a return on their investment in radio. They spend more time learning how to sell, churn and burn, than they do learning about consumer-behaviour marketing and creating results.

Amidst all of the hype, dramatic change, and confusion on the new-media landscape, radio marketing experts who can KISS their prospects with creative turnkey solutions are benefiting from a radio renaissance in 2015.
Making radio "easy to buy" can be your biggest selling benefit.

Wayne is president of ENS Media Inc. ENS Media?s SoundADvice radio e-marketing system brands and trains radio account executives as radio marketing experts.

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A Lesson for Radio from SkyMall's Fall


John Ford
Director of News Operations
Radio Ink Magazine

The parent company for SkyMall filed for bankruptcy last week, citing that it was a victim of the times. New rules on airlines and tech that allows smartphones and tablets during flights, just nibbled away at the mainstay of the seat-back pocket. Airline passengers once held captive during their flight, have new ways to pass their time. Sound familiar? The parallels between in-flight and in-dash draw some compelling comparisons.

The SkyMall story is capturing the imagination of netizens. The story currently ranks at #6 on Viral News Chart. Despite the fact that we have all those smartphones and tablets, we're sentimental about loosing the in-flight entertainment gleamed from browsing the latest "SkyRest Travel Pillow" and "Porch Potty" for our pooch. Let's face it, SkyMall was more entertainment and advertising, than it was a sales catalog.

In the same way that radio has held captive it's listeners in-car for decades, the imminent arrival of the connected car poses the same kind of paradigm shift for the dash as wifi, tablets and the smartphone did for SkyMall. It wasn't that SkyMall was oblivious to tech, it's pages were spilling over with the latest hi-tech gadgets. For SkyMall, its white hot center should have been more about incorporating the product into technology, not technology into the product.

SkyMall was already in place and a part of the travel experience with airline passengers. Airline consumers saw and see it as a part of their in-flight experience. Someone at SkyMall had to have had the insight that a deal with the airlines could have been struck to offer the in-flight mag as an option loading on smart devices once a user logs into the airline's wifi. Why wasn't it part of the back-seat infotainment system? A quick Google search will land you on the SkyMall web site home page. The backend was there, SkyMall it seems just didn't make the jump quick enough.

Like Radio Ink, Fred Jacobs of Jacobs Media spends a lot of his energies investigating the connected car and how it could effect radio's place in the dash. As a consultant, he's logged a lot of time in the air and has probably flipped through enough pages of Sky Mall to wallpaper your on-air studio. Jacobs tells Radio Ink, "The death of Sky Mall is a cautionary tale for radio. Like radio in cars, the airlines offered a captive audience, and Sky Mall was a product that was good enough to kill time." Jacob's goes on to note, "As Sky Mall learned, they now compete with everything, and that's precisely what broadcasters are up against in new cars."

According to Jacobs, "If we think about radio's USP as proprietary personalities you can't hear anywhere else and local content that reflects the ethos of a community, there's a 'there there.'  Of course, all that assumes that broadcasters are filling those needs." Jacobs continues, "Like Sky Mall's dilemma, the challenge of the 'connected car' compels broadcasters to consider an expanded competitive environment." The real question broadcasters need to ask Jacobs says is, "What is it about local radio that makes a driver want to listen on a menu that contains 10,000 songs in my personal music library, satellite radio, the embedded Pandora and NPR apps in my dash, as well as every app available on my phone?  THAT is the question."

The evolution of in-dash entertainment to cars is here and is posing a real challenge for broadcasters. Like SkyMall had the captive eyes, we now have the captive ears. Radio has experience developing talent and serving our communities to deliver compelling content to listeners. As with SkyMall, it is more about incorporating the product into technology, not technology into the product. But as Jacobs points out, the product will have to deliver compelling and unique content.

Many will say SkyMall was just a buggy-whip whose time had come. Still, from the buzz surrounding the bankruptcy of SkyMall on social media, it did have value to its captive legions of page flippers. But, to burrow a Marshall McLuhan quote on a medium he didn't live to see, in the case of SkyMall, "The Medium is the Message."  For airline commuters SkyMall will just be another fond memory of times before smartphones, tablets and wifi. Like Yogi Berra said, "Nostalgia ain't what it used to be."

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Peter Z Named PD 99.5 Nash/Birmingham


99.5 FM NASH icon in Birmingham has a new PD, Peter Z moves into the position from Cumulus Birmingham St. Augustine, FL where he was Director of Ops at WYRE-FM 105.5. Peter Z was previously at 98.7 KLUV in Dallas, WGRR-FM/Cincinnati and GM of WAQZ-FM, WSAI-AM, and WAOZ-AM in Cincinnati.

Mike McVay, Senior Vice President, Programming for Cumulus said: "We're thrilled to add yet another big brain to our programming team. Peter brings multi-format experience to the table that should be beneficial to NASH Icon in Birmingham."

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Monday, January 26, 2015

Alpha Snags Four in Virgina


Earlier in the week Alpha announced it was picking up stations in the Bay Area, Friday morning Alpha entered into a definitive agreement to purchase four Virginia radio stations from Free Lance-Star Radio. Included are: WFLS-FM and WNTX-AM in Fredericksburg, VA; WVBX-FM in Spotsylvania, VA and WWUZ-FM in Bowling Green, VA.

The addition of the Free Lance-Star cluster, once completed, will bring the total number of stations owned by Alpha Media to ninety-three. Larry Wilson, Chairman of Alpha Media says of the new acquisition, "Around 50 miles from Washington D.C., Fredericksburg is a thriving place that continues to grow. It will be a nice addition to our East Coast footprint. I feel privileged to be able to get into that market and work with the great people there."

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iHeartRadio Goes Over 60 Million User Mark


iHeartMedia announced Friday that they have surpassed 60 million registered users and 90 million uniques. The company points out that registered listening doesn't account for the users who listen to live radio without registering, suggesting that the app's total reach is greater.

iHeartMedia reports that brand awareness reached 75 percent in December, that is up 5 percent from last year and the app has more than 500 million downloads and nearly 80 million social media followers.

Darren Davis, President of iHeartRadio and iHeartMedia Networks remarks on the growth, "Our growth is a testament to the success of our continued innovation, our hard work in anticipating the needs of the connected consumer and our goal to provide listeners with the content they love anytime and anywhere, with the personalized and curated experience they crave across all their devices."

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97.3 Milwaukee Revamps Lineup


Beginning Monday Milwaukee CHR WRNW 97.3 Radio Now is making additions to its programming. Brett Andrews will be handling PMD from 4-7PM and Aaron Rogers 10PM-1AM. Elvis Duran still anchors the morning drive slot, but the new additions give the station an all local air-staff beyond AMD.

Program Director Brett Andrews notes, "I'm pleased to announce the addition of two new local shows to our daily lineup, solidifying an almost entirely Wisconsin born and raised staff of talented pop jocks and anchored by Elvis Duran and his talented team in NYC."

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(SALES) Sign Here, Please


Here are two more sources of Radio Sales Magic: signing your name and getting your customers to sign theirs. It's not a mystery that both these signatures show interest, commitment, and ownership.

Everyone who's ever bought a car is familiar with this concept. Here's an example: You're in a dealer's showroom and you have your eye on a $25,000 sedan. You've just made a no-hope offer of $16,500. Does the sales rep tell you what a stupid, unrealistic offer that is, and that you should be ashamed of yourself? 

Absolutely not!

What he does do is tell you that he will "write it up" and take it to the sales manager and fight for you. You sign your name, showing your interest to own the car today. You're 90 percent sold, but you don't even know it. He's gone for 10-15 minutes (probably doesn't even speak to his sales manager!) While he's gone, you begin daydreaming about how the car will look in your driveway ? you're wanting it a little more now.

When he returns, he's carrying a "counter offer" saying the dealership has $21,200 in the car, and couldn't part with it for a penny less. You wince, frown, shake your head and say, "Well, the highest I can go is $19,250."

Does he yell at you and say, "Didn?t you just hear me say we have $21,200 in the car, moron?!"  No!  Instead, he says, "Let's rip up the first contract and write another for your offer of $19,250. I'll take it in there and explain how much you want the car and how you're willing to work with us.? Again, you sign your name. Now you're really getting attached to the car, feeling you're really close to owning it. Your daydreams are getting more vivid!

When he returns, he has a big smile on his face, raising your hopes even further. But what he says is: "The sales manager got really nasty with me for coming back to him with less than $21,200. At first he said 'No way ? get outta here!' but I hung in there and took his abuse, and by golly, I got you a deal I've never gotten for anybody before!"

A little rain cloud passes over your horizon, but you're holding your breath, fingers crossed on both hands. "So here's the deal," he says, still smiling. "I got you another $100 off on the price, but we'll add $1,090 in additional options, things that'll really enhance your enjoyment of this great car!" 

Your brain leaps into high gear and you calculate that you were $1,950 apart when he went back to his Sales Manager, and now with the extra options, (you haven't even asked what they are?floor mats and a high-tech wax job) you're only $760 apart, so the dealer has come more than half way to your number. Bam! You're driving away.

Your signing your name made all the difference in the world, and the rep knew he had you all along.

Same with a radio client. If he says he won't pay your rates, ask him what he will pay. No matter how ridiculous, say, "Let's write it up and I'll take it to my sales manager." In this case, it's even more important than the auto dealership, because his signature "freezes" him, so he can't give your money to another station while you're away discussing it with your manager ? because he knows that if your manager approves it, he's obligated. Once his signature is on the contract form, you can go back and forth, just like the car sales rep.

In radio sales, it's very important to freeze the client whenever possible.

Otherwise, he can take your great idea for a promotion, tell it to the next radio rep that walks in, and buy if from him when he undercuts your station. You did all the work, brought him your great idea and your creativity, but if you didn't freeze him by getting his signature you may have wasted your time, talent, and energy.

BOTTOM LINE: You've been warm and friendly, established great rapport. Your creativity and out-of-the-box thinking has demonstrated real value to your client, raising his buying temperature to a fever pitch. You're down to price negotiation and he doesn't like your rates. It's time to smile and freeze your client by getting his signature on your contract, even at his ridiculous rate. If you don't, you just might do worse than losing the sale. You might hand your great promotion idea to a competitor, just by undercutting you by a couple of bucks. Get the signature!

Gary Ratcliff is the owner of High Impact Communications, Inc. and a broadcast sales author. Visit his LinkedIn page HERE.

(1/21/2015 1:26:22 PM)
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(1/21/2015 9:26:29 AM)
Great Stuff and so true - thanks for posting.

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(TALENT) Radio's Blind Spot


I have always been impressed that humans and other mammals have some of the least efficient eyes of all the animals. Our visual acuity is such that we miss a ton of information that is actually available in the environment. We even have blind spots. We also have blind spots in our neurology, psychologies, and cultures. So it is with radio.

In my last blog, I revisited the proposition that radio is nowhere close to being a one-to-one medium. I provide a number of distinctions and demonstrations of how the concept is not only inaccurate, but that implementing the premise is a disastrous practice ? and one with no upside whatsoever.

The one-to-one approach or, as some would reference it, the application of "The Personal Listener" concept, is the primary, foundational concept of radio that has been in play for generations. The toxic irony is that this element is the exact one that has been crippling radio for just as long. It cannot be implemented with the expectation of simultaneously contacting or influencing an audience of many.

This is the first of radio's blind spots.

Of all the times I have reintroduced this broadcasting fallacy ? here and in other media ? I have yet to receive one cogent argument or example that demonstrates the status quo is viable or useful. Not one.

There are thousands of sincere radio people who read these pieces ? many who are smart, witty, clever, and thoroughly engaged broadcasters. Yet this, shall I say, "communicative blind spot" continues to be on full display; is always in play at every English-language radio station everywhere, and operates as a terribly destructive element.

It won?t be coming from me, but some learned shrinks might consider the positions and behaviors of the thousands of radio broadcasters who insist on maintaining destructive and corrosive on-air strategies as being those of a whole class of ?self saboteurs.?

There is no way of putting this kindly. Any industry's leadership that refuses to consider viable alternatives that would generate massive improvements in the business as being worthy of consideration ? never mind implementation ? have lost their marbles. They are running on habits, traditions, and dogma. They have, after years of finding out what hasn't been working, been compelled to do the same things over and over ? only harder.

I am willing to cut these people some slack, if only because they do not yet know the currently applied and ancient strategies are not working?at all. Since, however, the information has been around for decades, I am unwilling to provide any free passes.

Dropping the second person ("you") into any broadcast communication is a smarmy, but still unsuccessful, strategy to gain some kind of nebulous connection to a particular listener ? even as nobody can identify said listener. This is not an analogue context where all listeners are contacted as individuals. That's a description of a digital context. Either one listener ? to the exclusion of all others ? has been reached, or, the listener has not been hooked up. Piling on a bunch of "you" references only confirms for individual listeners that the fuller communication, within which the "you" reference has been placed, is not valid for them personally.

This really is a ridiculous, destructive practice, as it starts a vortex of unjustifiable, undemonstrated assumptions about the reality of broadcast communications and a listener's acceptance. The argument goes 'round and 'round until somebody barfs and everybody has to stay off the ride until it gets hosed down.

Nobody has been able to justify the use of second person as a viable or useful radio broadcasting approach. Nobody ? ever! Granted, there are other realities of life that people have taken on as absolute truths ? even though there is no body of evidence to support the beliefs. But, this environment is no place to have that discussion. Suffice it to say, we are dealing here with no more than wild, but sincere assertions.

Further, until this provided revelation has been tested to be useful, it is unlikely that large, medium, or small radio organizations will be stepping up to even experiment with this (and other) supporting approaches.

I am willing to spend a day or two with a group of high-echelon managers in a radio organization. This would be so long as those managers had the authority to authorize and begin implementing a new set of communicative strategies that have already been shown to improve ratings, improve the influence of better-designed creative, and improve the credibility and listenable qualities of on-air performers.

Tests could be conducted, by the way, in a single cluster, as the material can be applied in any format. I will expect to be cross-examined on any aspect of on-air communications. Whether there was value in investing in my fees will be determined at another time. But, considering the amount that is provided for R&D for radio, there might be some discomfort.

At some point, a decision can be made about implementing a larger-scale, hands-on, eyeball-to-eyeball training schedule. As this is the first of radio's blind spots, I figure only a few will recognize how very important these propositions are to the future of this medium.

Here, nevertheless, is how the radio "blind spot" kicks in. Most managers will be completely confident when, after reading these last two pieces, they likely conclude: "We're good. There is nothing here for us." And, that is an unfortunate, uneducated decision.

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How to Coach Sports Talent to Success


Sports Talk radio today is just about as competitive as the sports it covers. So what do you need to do to develop a winning lineup? Where can you go to seek tomorrow's top talent? What are the keys to building a strong bench and a super farm team?

At Radio Ink's Sports Radio Conference, coming up March 4-5 in Dallas, you'll hear from a panel of "Killer Coaches," moderated by leading Sports radio consultant Scott Masteller. These top programming and talent trainers will talk about the sometimes-unexpected ways they've spotted and developed Sports radio superstars. They know how to find the talent that will make yours a top-seeded brand, and you need to hear from them.


Scott Masteller is a veteran Sports radio programmer and talent coach with more than 23 years experience in the industry. He started in sports media in 1991 as a baseball play-by-play broadcaster for the minor leagues in Wichita, KS. His entry into Sports radio was with WLAP/Lexington, KY, on-air in afternoons, doing play-by-play, and as program director. He moved on to other markets, including Salt Lake City in 1996 and Portland, OR, in 1997; in both cities he was PD and afternoon personality. He became PD of ESPN-FM in Dallas in 2001, launching the station in the market. Masteller joined ESPN as senior director/content in 2006. He was later named senior director of affiliate and syndicated content, a position he held until November 2014, with a focus on affiliated and syndicated content, talent coaching, and PD development.

Heather Cohen is executive vice president of the Weiss Agency, a broadcast talent agency that represents and develops the careers of many of the industry's most successful local and syndicated personalities. Cohen joined the Weiss Agency from GreenStone Media, where she was VP of programming. She arrived at GreenStone from New York's legendary WOR, where she was APD and responsible for the station's local and national on-air content, programs, and production. She also served as executive producer for WOR's award-winning Joan Hamburg Show.

Brian Long is PD of XTRA 1360/Fox Sports & KOGO, San Diego. His career in spoken word formats began in his hometown of Kansas City, at the heritage KMBZ. In 1998, Long headed to California for stints in Palm Springs, Bakersfield, and Los Angeles. During his time at ESPN in L.A., he was part of the programming management team and also hosted a variety of on-air programs. In 2007, 2008, and 2009 L.A. Daily News recognized him as one of its Top Ten Sports Radio Personalities. In late 2010, Long became program director at ESPN in Seattle, and he was later promoted to senior director of programming for Bonneville Seattle. He took his current post in early 2014.

Ryan Maguire, program director of CBS Radio's KDKA-FM (93.7 The Fan)/Pittsburgh, is a broadcast professional, talent coach, and brand marketing manager with over two decades of experience in the Sports Talk radio format. The stations he's managed have all shown a quick improvement in both ratings and revenue, as well as improved digital metrics. Maguire has received numerous honors for his work in station management: Radio Ink magazine named him one of the Best Program Directors in America in 2011, and the station he programmed was nominated for a Marconi Award in 2014. Maguire has also gained experience in front of the microphone as well, having served as a sports reporter, anchor, talk show host, and play-by-play announcer.

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About Radio Ink
Radio Ink is a leading radio broadcast trade publication, providing news, information, and commentary to radio sales and management professionals in the United States and 43 countries worldwide. The magazine, published 20 times per year, focuses on marketing, management, and multi-platform challenges facing radio broadcasters today. Radio Ink also reaches nearly 50,0000 radio executives online with daily e-mail headlines and news at The publication has also created several annual "gold standard" lists, including the 40 Most Powerful People in Radio, the Most Influential Women in Radio, and the Radio Wayne Awards.

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