Remembering Kay Zwerling. One of talk radio's original partisans and supporters has passed away at the age of 96. For approximately 20 years,
Kay Zwerling became a familiar central California on-air talent via
Zwerling Broadcasting System talker KSCO, Santa Cruz-Monterey- Salinas, where she would write/voice commentaries on a variety of topics, especially politics and current events. Those short-form features were broadcast several times throughout the day. A compilation of those commentaries was incorporated into a hardcover book, "For KSCO, I'm Kay Zwerling." She and her husband
Bernard encouraged and supported their son Michael's acquisition of Class B AM KSCO in January 1991. Nearly 18 months ago, KSCO added a 255-watt simulcast on K218CA (104.1). Commenting on his mother,
Michael Zwerling states, "She had a fine mind, a great, clear speaking voice, and a special flair to be direct, logical, and concise with her thoughts. Over the years, I had the pleasure to see mom evolve and grow into a most popular and certainly the most admired personality on our family-owned, independent news-talk radio station. According to
TALKERS publisher
Michael Harrison, "Kay Zwerling was the matriarch of a great radio broadcasting family that has made a real difference in the lives of the people of the Monterey Bay region for many decades. She was a savvy business person, locally-renowned author, and articulate on-air commentator. She should also be historically noted as an influential pioneer in advancing the position of women in the radio industry." Listeners shared their thoughts and memories of Zwerling this past Saturday (1/7) in a two-hour KSCO special (10:00 am – 12:00 noon). Arrangements are pending for a family-only funeral for Kay Zwerling; a public celebration of her life will take place in the spring.
