10-27-14
Dorman started working in Boston radio back in 1968. He spent ten years at WRKO for 10 years and 20 years at KISS 108. He finished his career at WODS. Dorman or "Uncle Dale" to many listeners, died last week after a long illness. He was 71 years old. A private service was held for Dorman on Friday. He is survived by his wife, a son and daughter-in-law, a daughter and son-in-law, a grandson, a stepdaughter, a step-in daughter and a sister.
10-27-14
And radio is part of that transformation. That's according to a lengthy piece written by Henry Payne in The Detroit News who writes, "Twenty-five years ago, carmakers decorated their auto exteriors with eye-catching wood trim. Today, the wood is on the inside, complementing flashy center consoles with seven-inch, digital touch screens. The car dashboard is being transformed and it's taking AM-FM radio with it."
In the article, Greater Media Detroit's Steve Chessare says, "It's a much more competitive landscape. It's more important than ever to create content that people want to engage in. I just bought a brand new Jeep Wrangler and the salesman had me in the car for 45 minutes showing me all the different things the car could do. Cars are so complex these days. We need to be pushing dealers ? and incentivizing dealers ? to walk customers through the cars' features in their showrooms." Read the entire Detroit News pro-radio piece HERE
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10-27-14
This morning we'll hear if Bobby Bones addresses the slight panic his show caused on Friday when the EAS system was accidentally set off in several states and it was determined it originated from Bones' home base, WSIX in Nashville. The White House confirmed the Bobby Bones Show was behind the accidental trigger at Television stations in Texas, Georgia, Tennessee, and Michigan Friday morning.
FEMA warned viewers to wait for further information. It turned out to be an "accidental glitch," that affected thousands of AT&T U-verse customers. Tennessee Association of Broadcasters President Whit Adamson said on Friday, ?We have discovered that this audio tone origination and possibly others was sent from WSIX-FM studios during the Bobby Bones Show in Nashville this morning and was evidently picked up by the Premiere Network program syndication in other markets. It's a momentary glitch or accident that we hope doesn't happen again.?
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10-27-14
Morning man Joe Kelly writes on the WDBO website that he is ?unofficially? the first person in Orange County Florid stricken with Enterovirus D68. "I'm writing this report from the same Orlando hospital where I was admitted last Friday, October 17th. I have been placed in an isolation ward. I sit alone, on my hospital bed, where sticky tabs and wires monitor my heart rhythm, an IV drip runs cold into a vein in my arm and I continue to breathe oxygen through the assistance of a thin, green tube connected to a shiny, metallic wall plate. I'm missing contact with my wife and kids, my friends from work and my dog. I even miss my dog. The virus spreads easily and can be passed through coughs, sneezes and contact with surfaces someone with the virus has touched. EV-D68 causes flu-like symptoms and severe respiratory illness.
10-27-2014
I recently went to a reunion that included folks from the radio and music business that I've known for many years.
Two on-air personalities that I worked with at WNEW FM were there whom I hadn't seen in years and their presence reminded me of a critical benefit that we provide to our various audiences. In my opinion Dennis Elsas and Ken Dashow are two of the most distinct and meaningful on-air personalities in the history of New York broadcasting. To this day, if I run into someone who was a fan of the former perennial rock station WNEW-FM, Dennis and Ken's names bring a smile and elicits an emotion from the person.
In my Greater Media Programming role we are fortunate to have many personalities who have that same meaning to their audiences on a daily basis. They live and breathe ways to engage with their communities. I'm sure many of you have similar talent that needs to be celebrated.
What Dennis and Ken remind me of is the power of audience connection at its finest. They remind me that curating a great listener experience is not a job but truly a passionate calling. They remind me of the reason I got into this business of serving and entertaining our listeners.
Buzz Knight is the Vice President of Program Development for Greater Media and he can be reached at bknight@greatermediaboston.com. Knight was named among ?Best Programmers? by Radio Ink magazine in 2007 and 2010. He has served on the programming subcommittee of the National Association of Broadcasters(NAB) and is currently a member of the Nielsen Radio Advisory Council and the National Association of Broadcasters (NAB) COLRAM Committee.
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10-27-2014
If you have seen the latest national Taco Bell commercial, it is a page taken right out of Radio Promotions 101.
I chuckled the first time I saw this and then it struck me, ?Hey, these are similar mechanics we've used for years in radio contests and promotions to drive customers to locations and make a purchase.?
Now the playing field is online, not the diary. It's driving "hits" to Taco Bell local locations and their website. The premise is that Taco Bell is giving away a new Play Station 4 Destiny Bundle "about every 15 minutes," every day for a limited time.
What a brilliant way to drive "likes" or hits on their webpage. By having people constantly logging onto their website, it's the same premise as having listeners writing your station down in a diary, or for PPM, keeping them from changing stations.
The "gray area" of this promotion is in the way the rules are presented and communicated. It insinuates that you have to purchase Taco Bell's "Big Box" to get a "code" to win. In smaller print it states, "consumers can also request a code without purchase," by going to their website for further details.
Therefore, instead of TSL / Quarter Hour Maintenance this drives how the Millennials (18-30 age group) play contests these days. They want things given to them instantly on a platter. They don't like to wait and don't listen to commercial radio. They only use it when they want something that speaks to them and their interests. They won't sit and listen for a "secret sound" or a specific song.
The way radio is now being used by consumers, and the many ways our industry is changing, we must stay alert and be aware of how we program our product every day.
Tom Watson is president of A.C.C. Consulting & Marketing International, with clients in major U.S. markets as well as in Europe and Asia. Reach him at laxconsultant@gmail.com or 310.498.5990.
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10-27-14
As Pandora works to generate additional revenue to stay ahead of its cost for music content, the company is offering advertisers a new way to reach its massive listener pool. Forbes Magazine has the details about Pandora's latest idea called Sponsored Listening, which promises an hour of ad-free music to listeners that click on a banner ad. So far Fox and Sony Playstation are early advertisers for Sponsored Listening. According to Forbes, The ads will only be available to a small group of users targeted by the advertisers for now, but a full rollout to all sponsors and subscribers is expected to begin in latter half of 2015.
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