2-25-2013
According to a new online advertising study released by the Radio Advertising Bureau and Borrell and Associates, an average radio station generated $137,033 in digital revenue in 2012. An average cluster took in nearly $600K. The radio industry increased its piece of the local online advertising pie from 1.8% to 2% in 2012, according to Borrell.
Internet pure play companies such as Craigslist, ReachLocal, Yelp and Angie's List took in nearly 50% of the local digital revenue. We spoke with Borrell about specifics of the study.
Listen to our interview HERE.
RAB members can download the report HERE. The RAB will have a free webinar on the report March 7th.
If you want to be better than average at selling digital you should attend CONVERGENCE next week in Santa Clara. See the AGENDA. REGISTER
(2/25/2013 1:41:44 PM)
Curious, what does that digital revenue mean to the overall radio station pie? What percent of the station/cluster revenue is derived from digital?
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