| Wednesday, March 1, 2017 Mar 1st 2017, 14:14, by TALKERS Nielsen: News/Talk Grabs Highest Millennial Ratings in Five Years. Radio ratings giant Nielsen Audio presents some data from the January 2017 PPM survey that indicate the news/talk format (more on that to follow) registered its best numbers in the 18-39 demographic since November of 2012. Nielsen reports that AQH share in  the demo was 4.9% in the January survey. That beats January 2016's 4.1%, and as you can see in the accompanying graphic, it's easily the best in the last seven January surveys. Nielsen writes, "Much has been said about resetting norms in the political sphere, but Nielsen's unique insight into total audience behavior across a variety of platforms allows for more macro trends to emerge. When it comes to media consumption, and in this particular case, radio listening, 2017 could turn out to be a year where traditional patterns and results don't repeat in the ways we've seen in the past." One caveat to consider here is that, for Nielsen, the news/talk format in the PPM markets also includes some 50 public radio NPR affiliates, a factor that is likely heighten the number of Millennial listeners who identify themselves as progressive or liberal. Read the whole report here.  Talk Radio Can Learn from Trump. Nationally syndicated talk show host Phil Valentine says, in a piece written for TALKERS magazine, that talk radio can learn some valuable lessons from President Donald Trump. No, it's not a lesson in politics, but a lesson in entertainment value. Valentine writes, "I will admit that I was never a big fan of Donald Trump dating back to the '80s. Like many, I found him cocky and obnoxious. After he announced his candidacy, I quickly realized he had mastered the art of entertainment. And, let's face it, as much as we'd like to elevate our format to something more noble, we're in the entertainment business. That doesn't mean we can't produce meaningful, insightful, and provocative shows, but if it's not entertaining we're simply talking to ourselves." Read Valentine's entire piece here. Trump Congress Address, Future of the Affordable Care Act, Trump Blames Obama for Leaks, Rise in Colorectal Cancers in Young Americans, Uber PR Troubles, Kellyanne Conway WH Photo Flap, Obamas Ink Book Deal, and NBA/NHL Action Among Top News/Talk Stories Yesterday (2/28). The anticipation of and coverage of Tuesday evening's address to Congress by President Donald Trump; debate over the fate of the Affordable Care Act; Trump blames former President Barack Obama for leaks from government agencies to the press; the report of the stunning rise in colorectal cancers among Americans in their 20s and 30s; Uber's public relations troubles stemming from allegations of systemic sexual harassment within the company and video of CEO Travis Kalanick arguing with one of his drivers; the flap over an Oval Office photo of Kellyanne Conway sitting with her feet on the couch; the Obama's sign book deals with Penguin Random House; and NBA and NHL action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
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