Bustos Picks Up Milwaukee FM

4-22-15

The station is WDDW-FM (104.7) in Milwaukee and Bustos Media will begin an immediate LMA while awaiting FCC approval of the sale. Bustos is purchasing the station from Adelante Media Group. John Bustos said, ?We are thrilled to have made one more acquisition of our former station group. Milwaukee is a phenomenal growth market and WDDW is the only significant FM serving the growing Hispanic community in the great state of Wisconsin.? Bill Fanning, Managing Director of Media Venture Partners, brokered the deal.

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Bustos Adds Piolin on Six Stations

12-23-14

The recently re-syndicated Eddie "Piolin" Sotelo adds another six stations to his national roster. On January 5, Bustos Media will add Piolin's morning show to KZZD 97.5FM in Salem, OR, KZZR 94.3FM Portland, OR, KMIA 1210AM in Seattle, KDYK 93.7FM in Yakima, WA, KMMG 96.7FM Pasco/Tri Cities, Washington, and KZUS 92.3FM Wenatchee/Moses Lake, WA. Back on December 9 Entravision announced it would be syndicating Piolin's show on a national basis and launched him on 16 stations.

CEO Amador Bustos said, "In keeping with the season, it is truly a blessing to have Piolin back where he belongs, on local radio around the country. We are ecstatic to forge a partnership with this talented young man, who has done so much to u-lift his audience to succeed, as well as stand up for the rights of immigrants throughout the country."

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Bustos Building Again. Purchases Four in Portland.

With a goal of owning 20 stations within 5 years, Amador Bustos is 1/5 of the way there. Bustos exercised his option to purchase four stations in Portland Oregon that he had been LMAing from Adelante Media Group since October. The stations are; KGDD-AM, a Regional Mexican format, KXET-AM (a simulcast with 93.5 FM), KOOR-AM (Russian Radio 7 ? Religious music and talk) and KRYN-AM (Radio Familiar ?  Spanish Christina).

Bustos had a pretty rough go his last time around the radio block. Back in 2010 Bustos Media had to forfeit its radio and television stations when it went into default. Bustos told Radio Ink last night "Minority broadcasters are an ?endangered species.?  My mission is a conservation effort to not have this species become totally extinct.  I want to establish Bustos Media as a premier small privately owned Spanish language regional broadcast group."

Bustos says the time to get back in is now. "The market place could not be better to grow a broadcast group, but since I want to do it without external private equity, it may take longer to execute.  For that reason,  I may be unable to take advantage of all the opportunities currently available. I would like to have approximately 20 stations in four markets within fairly close geographical proximity." His lesson after losing his stations the first time around; "Take the least possible high-priced private equity or bank debt."

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