Coleman Hires Joanna Douglas As VP

4-30-13

Douglas spent 13 years with Arbitron and joins Coleman Insights as Vice President. Coleman Insights CEO Warren Kurtzman said, ?I know that Joanna will extend the great tradition of former Arbitron employees succeeding at Coleman Insights that began with people like Pierre Bouvard, Frank Stanitski, and Michael Pelaia more than 20 years ago." 

Douglas started her tenure at Arbitron as a Senior Account Manager and Training Specialist before becoming PPM Implementation Manager and then Director of Sales, Regional Manager. Prior to that, she worked as a Radio Sales Manager for both McClure Broadcasting and Clancy-Mance Communications, as well as a Media Buyer for Ackerman McQueen.

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(POINT) How You Should Use The Coleman Research.

12-8-2011
by Deborah Parenti

Based on some of the comments regarding the recently released study, "What Happens When the Spots Come On: 2011 Edition," it appears that the focus of the research might tend to be marginalized amid some negative and dismissive reactions (see comments in related story). Which is not to say legitimate concern that the research could inspire "over rated" optimism and mute intelligent follow up discussions are not wise and perhaps well placed. Here's why this study should be looked at by radio as a positive.

The study provided no qualitative detail. And there isn't a program director, conscientious rep or GM, who would not like more specific information. The impact of commercials, how many units and how many breaks, as well as station branding and content issues, are all critical areas of interest and concern. Bottom line - the research presented this week should only be a precursor to more studies that will provide better programming tools for enhancing audience listening and loyalty factors. And next year's research will hopefully provide answers to some of those questions.
But this study was quantitative - not qualitative. As such, it still offers some positive information radio can and should use to its benefit now, especially among advertisers and agencies tempted by ever expanding media options, many which, by the way, have measurement and clutter issues of their own. In a highly competitive and over saturated world of platform choices, coupled by a weak economy (translation: smaller advertising budgets), radio needs to spotlight every advantage and/or positive positioning note in its repertoire.

There will, unfortunately, be some tempted to use the research as an excuse for bad decisions, even as they run counter to common sense. There always are. But for those with a healthy respect, love and belief in radio as a medium that delivers results, this quantitative insight offers encouragement and a reminder that radio continues to be a strong, competitive media force.  

Deborah Parenti is Vice President and General Manager of Radio Ink magazine and can be reached at deborah@radioink.com

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Coleman Adds Two to The Field

Coleman Insights says Amy Crosby and Martin Schwartz have joined the media research firm as field manager and field coordinator, respectively. Crosby will oversee relationships with the partner firms that recruit and interview consumers for research studies, including those conducted via telephone, online and in-person. Schwartz will serve as a liaison between the Coleman Insights staff and the company?s fielding partners.

Crosby brings more than a decade of project management and research experience to Coleman Insights, having most recently served as project coordinator for FDH Engineering. Crosby holds a bachelor of arts degree in sociology from the Massachusetts College of Liberal Arts and a master of public health degree from the University of Massachusetts. Schwartz has more than 30 years of business experience in a wide variety of settings, including state government, finance, mining and?most prominently?information technology. The graduate of the University of South Carolina most recently ran his own information technology consulting business.

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Doug Hyde New VP at Coleman Insights

Before coming to Coleman, Hyde was with Clear Channel where he was director of research for the company?s San Francisco and San Diego radio stations. ?The opportunity to join the best media research firm in the business is a dream come true,? added Hyde. ?I am excited to join Coleman Insights and I look forward to digging in to help our partners achieve their goals.? Prior to his 11 years with Clear Channel, Hyde held research positions with Univision Radio and CBS Radio. Hyde will relocate from San Diego to Coleman Insights? Research Triangle Park, North Carolina headquarters. He starts August 29th.

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Coleman Insights Promotes Three.

Jennifer Donnelly and Mandy Couch were promoted to senior research analysts and Karen Wayne to field coordinator. Donnelly has been with Coleman Insights for more than 16 years, Couch 11. Both will work with the company?s senior executives analyzing the results of strategic and music research studies. Wayne, who joined Coleman Insights as a field assistant in 2010, will serve as a liaison between the company?s staff and partner firms who recruit and interview consumers for a wide array of research studies, including those conducted via telephone, online and in-person.

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