eMarketer is reporting that mobile coupon usage is growing at a fast clip. "The popularity of mobile coupons extends the trend of searching for online coupons, which emerged as a widespread, money-saving activity during the recession." EMarketer principal analyst Noah Elkin says ?Even as the sputtering economy attempts its recovery, the popularity of couponing has continued, spurred in part by the burgeoning daily deals space. Mobile coupons will play a central role in broadening the appeal and acceptance of digital coupons among shoppers.?
eMarketer estimates that nearly 20 million US adults will redeem a mobile coupon this year, including coupons or codes received via SMS, applications and mobile web browsers; quick response codes for redemption online or offline; and group buying coupons purchased via mobile. By 2013, the number using such coupons will nearly double, and 16.5% of all US adult mobile phone users will redeem a coupon that year.
And, the report says among smartphone users, penetration is significantly higher. This year, nearly one in five smartphone owners ages 18 and older will redeem a mobile coupon, representing growth of 117.6%. Triple-digit uptake rates will be short-lived, but by 2013 almost one-third of smartphone users will be redeeming discounts on the go.
Get more information on Elkin's report ?Mobile Coupons: Offers and Deals Light Up the Last Mile? HERE
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