Saga Reports Q4 Radio Revenue Decline

3-11-14

In Saga Communications' radio division, the company reported Tuesday, net operating revenue came in at $28.6 million in the fourth quarter of 2013, compared to $30.1 million in the same period in 2012. For the full year, radio net operating revenue was $109.8 million, versus $111.8 million in 2012. For Saga as a whole, net operating revenue for 2013 came in at $129.5 million, compared to $130.3 million; excluding political, the company notes, its gross revenue was up 3.3 percent for the year. Saga's political revenue was $800,000 in 2013, down from $6.7 million in 2012.

The company's net income for the year was $15.3 million ($2.64 per fully diluted share) compared to $17.9 million ($3.16) in 2012. (Per-share amounts are adjusted for a 4-for-3 stock split in January of 2013.) Free cash flow was $21.6 million, down from $25.1 million a year before.

For the fourth quarter of 2013, Saga's net operating revenue was $33.8 million, down from $35.5 million in Q4 of 2012. Net income came in at $3.2 million (56 cents per share), compared to $5.8 million ($1.02), and free cash flow in the quarter was $5.6 million, versus $8.2 million in 2012.

On the TV side, Saga's net operating revenue from television came in at $5.2 million in Q4, compared to $5 million in Q4 2012. For the full year, TV net operating revenue was $19.7 million, up from $18.5 million in 2012.

View the original article here

Real Estate Category To Decline 14.8% For Radio

8-15-2012

That prediction comes from a very extensive real estate study just released by Borrell and Associates Executive Vice President Kip Cassino. In the study, Cassino projects the combined real estate-related ad spending category will increase from $23.7 billion in 2012 to $26.6 billion in 2017 -- a jump of over 12 percent. If Cassino's predictions are correct, the total radio share of advertising in this category will drop from 2.1 percent to 1.6 percent. Cassino predicts newspaper will increase its share from 14.1 percent to 15.7 percent and online will retain the biggest share at 54.4 percent. The combined real estate category includes; real estate developers, mortgage providers, rental property management, and realty agents and brokers (see the breakdown below).
The Real Estate category, once owned by the newspaper industry, has really moved online. In 2012, it will spend $13 billion online, an increase of 15.2 percent over 2011, according to Borrell. It accounts for 55 percent of all real estate ad budgets while newspapers have dropped to second, a distant 14 percent. Real Estate is now the number one online business category. As a result of the move online, radio does not fair too well either. However, radio sales managers and salespeople could look at this as a positive, knowing the money is there. It's just a question of how to go get it. What should you be focusing on to bring in a piece of that huge pile of money? (See next story.)
Breaking down the Borrell study numbers even further:
In the Real Estate Developer category, which is projected to increase 3.1 percent over the next five years, spending on the radio will decline 60 percent. Mortgage providers are projected to increase spending by 4.3 percent, and Borrell predicts radio spending will decrease 4.7 percent. In the Rental Property Management category, Borrell projects spending to increase by 103.5 percent and spending on radio in that category to decrease 52.5 percent. And finally, in the Realty Agent and Broker category, Borrell projects an increase in spending in that category of 2.6 percent over the next five years, with radio spending declining 57.1 percent.

Add a Comment Send This Story To A Friend

View the original article here