ESPN Radio Easier to Access on New App

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ESPN Radio Easier to Access on New App 8-30-14
 
ESPN released an update to its SportsCenter app. with new features just in time for the start of football season. The update includes new on-air navigation that allows one-touch, in-app access into live national ESPN Radio streams (including live game audio coverage) and WatchESPN content (for fans with access through their TV provider), including SportsCenter and all other available programming. ESPN?s SportsCenter app has been downloaded more than 53 million times since launch.

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(DIGITAL) Make Sharing Your Content Easier

5-6-2013

Don?t get me wrong, using radio promotion is a powerful tool for driving traffic to your Web, mobile, and social media platforms. However, if you want to deepen engagement with your community, it?s no longer enough. You need to make sharing your content even easier.

I realize most radio folks don?t want to hear this, but the most financially successful Web businesses were all built by sharing. Think about it, craigslist, Amazon, Facebook, Twitter, Zappos, eBay, and Google attribute much of their success to capitalizing on the sharing behavior of their communities.

Radio has an enormous opportunity to combine its promotional power with the sharing power of its listeners. Here are three free tools to make sharing your station?s content even easier.

1. The YouTube of Audio Content

Everyone knows video gets shared on YouTube and photos get shared on Facebook, but where do you share audio? You can now share it on SoundCloud.com. 

Most radio stations have a live stream on their website, but if a listener hears something they want to share, there is no easy way to do it. The content is stuck in a stream. SoundCloud  makes sharing your awesome audio content like funny segments from your morning show, great debates from talk radio, or awesome sports rants easier to share.

You can upload an audio file to SoundCloud for sharing with their community and then easily embed their player on your website for each audio clip. Social media tools are also integrated into the player to promote sharing. It?s completely free and makes sharing your unique audio content even easier, helping it reach an even larger online audience.

2. Schedule Your Social Media Posts

Anyone maintaining the Facebook page or Twitter feed for your station knows how time consuming it can be if you are going to do it right. Instead of remembering to post content each day you can now schedule it in advance using bufferapp. 

There are several other social media scheduling tools, but I prefer the simplicity of bufferapp. You can schedule posts on both Facebook and Twitter, and choose the days of the week and time of day you want your posts to appear. Analytical tools also help you track how users interact with your social media content.

3. AddThis To Each Piece Of Web Content

Surprisingly, most radio station websites don?t included sharing tools like email or posting to social media for each piece of content on their website. To make sharing your website?s content easier for your users, try AddThis.com. (Seriously, that?s its name!) 

Notice the orange ?share? icon underneath the title of each article on RadioInk? That?s from AddThis. Using a piece of free code from AddThis, you can add that same icon to each one of your posts so your users can email or print that content, as well as share it on over 300 social media networks. 

If you aren?t making your Web content easier to share, you?re depressing your Web traffic and preventing your station from building a larger audience. Everyone on the Web today is sharing, it?s time your station was too.

Stephen Warley is the founder of inboundarts.com, a research and training firm dedicated to helping radio broadcasters use digital tools to generate more qualified sales leads.  He is also the founded of LocalBroadcastSales.com in 2008. Have a question for Stephen? Email him at stephen@inboundarts.com or connect with him on LinkedIn.

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(HIRING) Hiring Sellers Is Not Going To Get Easier!

10-3-2012

By Laurie Kahn

I have been saying it for years and no one believed me. Well, the times are finally catching up and while at recent conferences for both TV and radio, the number one issue being shared by broadcasters in all market sizes is finding quality salespeople. I assure you, without drastic changes it will continue to be difficult to hire your future superstars, and not just in small markets.

A recent study released by Iowa City-based ACT, found that at least 60 percent of 2012 high school graduates who took its test, are at risk of not succeeding in college. For both ACT and SAT, findings reported critical reading and writing skills have declined.

Not all broadcasters require a college degree to sell radio, but keep in mind that many of those measured are high school graduates who do not have the skills to comprehend as well as those who have graduated in the past. We all know the old saying that "selling radio is for the C students," but that being said, any C-or-above student who has sales skills will be sought after by multiple companies across all industries as the race to hire increases.

What can broadcasters do to better attract, hire, and keep those potential superstars? Try the following:
-- Reach out to younger students to educate them on the positions
-- Mentor interested students from age 16-plus to intern for you so you can help advise them on pertinent coursework and other internships to help them in their sales career
-- Offer comprehensive training programs which will move them up and out on the streets quicker ? they will get bored so keep them involved and active
-- Use all of your events to reach out by discussing great careers at your company
-- Recruit 24/7/52 in a proactive manner

And lastly, but most importantly, re-think your compensation plans. To compete to hire those potential superstars you will be competing with industries that offer base salaries, extensive training, quick growth potential, benefits, updated tools such as tablets, laptops, and often car leases. It is usually a fact that some of those other industries can top out much lower than a successful radio seller, but once someone is locked into their company, it can be harder to steal them away. In addition, it can be challenging to get someone who is used to being on a salary-plus, to jump over to 100 percent commission, as many are simply afraid to do so.

Think about your sales team. Is it better to have more bodies on the street or to have the right bodies? Maybe less is more if you have the right players. There are many ways to offer compensation packages that include comfort and drive.

Take the time now, especially during budgeting, to commit to improving your hires and to lower your turnover. It is time.

Laurie Kahn is Founder and President of Media Staffing Network and can be reached at 480-306-8930 or via e-mail at laurie@mediastaffingnetwork.com. Visit the Media Staffing Website.

(10/3/2012 12:48:33 PM)
Our firm recently completed a research study of 1700+ media sales professionals, and more than half of the managers said the same thing you are saying. It's getting harder and harder for them to find quality salespeople! (http://www.prweb.com/releases/2012/8/prweb9756607.htm)

(10/3/2012 11:49:41 AM)
It's always been hard, it's harder now because Radio has lost some of it's attraction to the new to the job market. It's ironic, there is fantastic testing now that is dead on accurate on predicting sales candidates success. There is a real chasm in the world between old school managers and the digitally savy candidates that are available. Some radio companies don't even provide training or a CRM platform....
The real place to look in my view is through diversity.

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