Launchpad Digital Media Debuts PodcastOne.com

2-27-2013
Norm Pattiz, who will be a keynoter at Convergence next week, wants consumers to have an easy time finding their favorite podcasts. His company, Launchpad Digital Media, has created PodcastOne.com, a destination where consumers can discover and download their favorite podcasts. PodcastOne.com is already home to podcasts from Adam Carolla, CBS News, Dr. Drew, Tom Green, Dennis Miller, Ron Paul, Laura Ingraham, Penn Jillette, Maria Menounos, and more. 
Launchpad Digital Media and Courtside Entertainment Group Chairman Norm Pattiz said, ?What others have done with music, we are doing with the spoken word ? help listeners discover new programming based on their listening habits. This is a powerful promotional vehicle for any program looking to grow audience in a big way. In addition, by delivering talk, comedy, news, sports, and entertainment radio as on-demand podcasts accessible via the Internet, Podcast One expands the reach of national radio programs to every listener in the country ? eliminating void and uncleared markets, while helping radio grow its audience and receive fair value for it.?
Users go to PodcastOne.com, pick their favorite podcasts and add them to their listen list. Podcast One suggests new shows based on what users already enjoy. The list is continuously updated with the freshest episodes and users can listen online or download and take their favorite shows with them. The website is constantly evolving with new features and functionality being added as more users experience the product.

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Launchpad And Edison To Measure Podcasts

2-13-2013

Norm Pattiz's company, Launchpad Digital Media, has hired Edison Research to create standard metrics to measure podcasts. Edison will collect and audit data from all Launchpad podcasts and generate monthly figures. Pattiz, who is a keynote at Convergence next month, said, ?We formed Launchpad to apply proven, successful monetization methods to the expanding world of on-demand digital media. To do that you need to speak the advertisers? language. These new metrics will put the sizable podcast audience in terms advertisers can understand and utilize effectively."

Edison Research President Larry Rosin said, "We are excited to begin this new relationship with Launchpad Digital Media. The metrics Edison will be providing will further help legitimize podcasting for advertisers and help emphasize its growing prominence as a platform for listeners to consume and control their content.? 

Launchpad is a division of Norm Pattiz?s Courtside Entertainment Group and currently represents on-demand and streaming podcast programming, which delivers over 90 million downloads every month.

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