WSWT Peoria Changes Name Not Format

12-30-14

Alpha Media Peoria has announced that its AC station, WSWT ? known for years as Lite Rock 107 ? is now The New Mix 106.9. There will be no change in the music, and on-air personalities will remain the same.  Market Manager Mike Wild said, ?Stations as successful as WSWT don?t often switch names. It?s a bold move, but we believe it to be a beneficial step in the right direction for the future of the station and our listeners.?

Operations Manager Randy Rundle said, ?We had listeners tell us the word, ?Lite? wasn?t reflective of the product and had created an image that we play Celine Dion and Whitney Houston songs ? but that was years ago. We continually had listeners using the word ?Mix? when they would describe to us how they liked our music. We?re often told we have ?the best mix,? or we should add a specific song ?to the mix,? so we think this evolution to Mix as our name is very natural and relevant.?

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Blue Picked For Production In Peoria

6-27-13

Stephanie Blue becomes production director for Advanced Media Partners' four-station cluster in Peoria, IL: Sports WZPN-FM, Top 40 WPIA-FM, Triple A WWCT-FM, and Adult Hits WHPI-FM. She'll also host middays on WPIA, starting July 1. Blue was most recently in afternoons for Beasley/Ft. Myers, and before that was morning co-host at Cumulus/Peoria's WZPW (Power 92.3).

"We're fortunate to have someone with Stephanie's abilities and experience," AMS GM Michael Rea said. "She has fantastic creative skills and a great ear for production. As an air personality, she has a proven track record of success hosting a number of top-rated shows. One of her greatest attributes is her ability to connect with her listeners."

Blue said she's excited to return home to Peoria. "My time in Florida provided me a great radio experience," she said. And it wasn't too bad that I lived only five minutes from the beach! But that couldn't compare to the wonderful people in central Illinois."

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