Reduce Time Working Social Media

1-2-2013

I hear it all the time: How can I take shortcuts? I work so much and wear so many hats. Tell me the easy way out. Before you read further, I must say that the easy way out or shortcuts just for the sake of shortcuts rarely add up to more success. The best in any business work smarter, but they don?t take shortcuts just to perform less work. As always, there are a variety of tools you can use in social media. All of them won?t be right for you. The below tools are presented only to jump-start your own thought process that you can source a variety of tools that can work for you.

1. Be your listeners. What are people seeing? How do you keep up? How do you source the hottest topics? Maybe using Storify can be helpful to you. They promise you can use them to find the voices online that matter: "See the best of what people are posting."

2.  ArgyleSocial. Ever wish you could manage everything easier? This is a social media management dashboard built to help you keep moving. Their promise is ?publish, engage and measure.? You can check it out here. http://argylesocial.com/

3.  If you want to be free to submit your blog or other information to a wide variety of social media and use analytics, history, a scheduler, and more, maybe OnlyWire is for you @ https://www.onlywire.com. They promise you can broadcast and manage your content to the ?top 47? social and professional networks. ?One button, publish everywhere.?

4. Hubspot promises you can use their software to ?create marketing people love? and nurture people through and after engagement.  http://www.hubspot.com/

5. Kurrently allows you to monitor your brand, follow live events, find interesting content and generally find out what is hot in social media so your own content is top flight. http://www.kurrently.com/

Social media can be fun, entertaining, useful, and powerful, but you have to choose wisely what your radio station and company want to get out of your social media engagement. I urge you to spend time to focus on what you want and your actual strategic plan to develop the kind of social media that helps you reach actual real goals for your radio station(s). Without a plan, you are largely ?winging it.?  Once you have a plan, you can begin to look at tools like those in this article and many more. Again, you should determine the tools that are best for you. This article is only a ?starter? to get you and your team thinking about how seeking the tools that will work for you to make social media easier, so you can accomplish more of your goals easier in 2013.

Loyd Ford is the direct marketing, ratings and social media strategist for Americalist and programmed very successful radio brands in markets of all sizes for years, including KRMD AM & FM in Shreveport, WSSL and WMYI in Greenville, WKKT in Charlotte and WBEE in Rochester, NY. Learn more about Loyd here:  http://about.me/loydford. Reach out to Loyd via e-mail HERE  Visit his Facebook radio social media page HERE

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(SOCIAL) Reduce Time Working Social Media

1-2-2013

I hear it all the time: How can I take shortcuts? I work so much and wear so many hats. Tell me the easy way out. Before you read further, I must say that the easy way out or shortcuts just for the sake of shortcuts rarely add up to more success. The best in any business work smarter, but they don?t take shortcuts just to perform less work. As always, there are a variety of tools you can use in social media. All of them won?t be right for you. The below tools are presented only to jump-start your own thought process that you can source a variety of tools that can work for you.

1. Be your listeners. What are people seeing? How do you keep up? How do you source the hottest topics? Maybe using Storify can be helpful to you. They promise you can use them to find the voices online that matter: "See the best of what people are posting."

2.  ArgyleSocial. Ever wish you could manage everything easier? This is a social media management dashboard built to help you keep moving. Their promise is ?publish, engage and measure.? You can check it out here. http://argylesocial.com/

3.  If you want to be free to submit your blog or other information to a wide variety of social media and use analytics, history, a scheduler, and more, maybe OnlyWire is for you @ https://www.onlywire.com. They promise you can broadcast and manage your content to the ?top 47? social and professional networks. ?One button, publish everywhere.?

4. Hubspot promises you can use their software to ?create marketing people love? and nurture people through and after engagement.  http://www.hubspot.com/

5. Kurrently allows you to monitor your brand, follow live events, find interesting content and generally find out what is hot in social media so your own content is top flight. http://www.kurrently.com/

Social media can be fun, entertaining, useful, and powerful, but you have to choose wisely what your radio station and company want to get out of your social media engagement. I urge you to spend time to focus on what you want and your actual strategic plan to develop the kind of social media that helps you reach actual real goals for your radio station(s). Without a plan, you are largely ?winging it.?  Once you have a plan, you can begin to look at tools like those in this article and many more. Again, you should determine the tools that are best for you. This article is only a ?starter? to get you and your team thinking about how seeking the tools that will work for you to make social media easier, so you can accomplish more of your goals easier in 2013.

Loyd Ford is the direct marketing, ratings and social media strategist for Americalist and programmed very successful radio brands in markets of all sizes for years, including KRMD AM & FM in Shreveport, WSSL and WMYI in Greenville, WKKT in Charlotte and WBEE in Rochester, NY. Learn more about Loyd here:  http://about.me/loydford. Reach out to Loyd via e-mail HERE  Visit his Facebook radio social media page HERE

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Analysts Reduce Auto Sales Outlook

An indecisive economy is forcing analysts to do a downward revision for auto sales for the balance of 2011 and 2012. J.D. Power and Associates today trimmed its estimate for 2011 light vehicle sales to 12.6 million from 12.9 million units, and its 2012 outlook has been cut to 14.1 million from 14.6 million units. Not much positive has happened since politicians got themselves in a debt ceiling tug-of-war. A battle neither side won and consumers were the ones that fell in the mud. An S&P downgrade was followed by a bi-polar stock market. And once the negative self-talk about the economy begins, unfortunately is seems to pick up steam rather than hit a rick wall, even though the balance sheets of most businesses are a lot better than they were back in 2008.

There's way too much talk of a double-dip recession as opposed to a vibrant butt-kicking economy humming on all cylinders. The last thing the radio industry needs now is a pull-back in automotive advertising, not when they are about to battle some very hefty political comps (see previous story) that will most certainly be hard to match. In a survey by The Wall Street Journal over the past week, 46 economists polled put the odds that the U.S. is already in another recession at 13 percent, while they peg the chances of another recession in the next year at 29 percent -- up from 17 percent only a month ago.

Here are some other stats (source: Automotive news)
- IHS Automotive reduced its estimate for U.S. auto sales in 2011 by 200,000 units to 12.5 million light vehicles.
- IHS analyst Rebecca Lindland said the forecasting group also cut its estimate for 2012 deliveries in the U.S. to 13.5 million vehicles, from 14.7 million.
- The Massachusetts-based researcher also lowered its estimate for light-vehicle sales in 2013 to 15 million, from 15.5 million.
- Light-vehicle sales rose less than 1 percent in July, spurring some analysts to lower their outlook for 2011 industry sales.
- JPMorgan Chase & Co. last week reduced its estimates for 2011 and 2012 by a combined 700,000 vehicle sales.
- General Motors and Ford Motor Co. -- citing signs of weaker economic growth -- recently indicated they expect 2011 sales to come in at the low end of a range of 12.5 million to 13.5 million units.
- Industry sales are up 11 percent this year through July, though growth has slowed in recent months because of inventory shortages following the March earthquake in Japan, rising gasoline prices and overall economic uncertainty.
- A drop in discounts and higher new vehicle prices have also discouraged some buyers, analysts say.

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