A List Of Those Affected By Yesterday's Dial Global Cuts

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Todd Michaels, Heidi Selexa And Others Are Out

As ALL ACCESS was first to report YESTERDAY (NET NEWS 4/4), 28 people lost their jobs as part of a consolidation of DIAL GLOBAL facilities in the LOS ANGELES area, specifically VALENCIA and BRENTWOOD. Some of those operations are being relocated to CULVER CITY.

The list of folks affected is just starting to come out, with one being TODD MICHAELS. MICHAELS tells ALL ACCESS, "due to consolidation at DIAL GLOBAL yesterday, my gig hosting Hot AC and Hot Country on the 24/7 formats in VALENCIA was axed. Without letting any grass grow, looking for another on-air job, or producer or writer gig... preferably in SO CAL. Resume includes work with RICK DEES, JOHN TESH, BILLY BUSH and LEEZA GIBBONS." Reach out to him at toddradio@gmail.com.

Also exiting is Hot AC personality HEIDI SELEXA. Listen to her stuff at soundcloud.com/heidi-selexa and www.heidiselexa.com, and reach out to ERIC WEISS or HEATHER COHEN through  the WEISS AGENCY, (310) 230-1518.

BRYAN SIMMONS tells ALL ACCESS, "I worked both AC and Hot AC at DG. I'm out too. Thankfully still at 94-7 THE WAVE." Stay in touch with SIMMONS at brysimmons@yahoo.com.

If you were affected by the cuts, let us know so we can post your contact info. Email us here.

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(DIGITAL) Those Annoying Online Ads

Sometimes, we don?t have to go further than our own websites to find some incredibly irritating online ads. Digital advertising guru David Binkowski has pointed out on MarketingVox.com that online ads have often been less than effective "because their solution to reaching consumers has had little to do with being relevant or creative but everything to do with being annoying."

In today?s digital world, you can hyper-target the best audience for your marketing message. Still, lots of online advertisers are trying to build business by getting attention. This is like believing that the secret to a long and successful marriage is a first date you just can?t forget, no matter the reason.

So, here are some types of online advertising that are more effective at bugging us than actually selling product. How many of these have you accepted for your stations? websites? How many of these make you, as a web surfer, think twice about visiting a site again?

HOVER ADS. These are the ones that you accidentally trigger when your mouse rolls over them. They pop up, take over part of the screen, or even play a video. When you have a minute or two to catch up on the morning news, that?s exactly what you want, right? These are also called roll-over ads, and often feature an "X" to close the screen that doesn?t work until the ad has been up for a certain amount of time.

HOME PAGE TAKEOVER ADS. You log onto a site, but instead of seeing the content you were seeking, you get an ad. It?ll go away in a few seconds, but you don?t have any choice other than just wait. Can we call this "TV ads on the web"? There?s only minimal targeting going on here.

AUDIO AND VIDEO SURPRISE ADS. You?re on a website, and a video image of a person pops up, interrupting your concentration, trying to sell you something. Meanwhile, you rapidly close your browser window so your co-workers don?t know you were goofing off in your cubicle. Talking banner ads are just about as obnoxious and ineffective.

INTERSTITIAL ADS. These are the ads that pop up in between the page where you clicked a link, and the page where you want to end up. They almost always have an easy-to-find "Skip This Ad" link. Don?t you always click that link? Have you ever hung around to pay attention to the ad? Not me.

POP-UNDER ADS. Sometimes, when you close your original browser window, you find these untargeted annoyances. Example: You could download lots of movies from Netflix, and still find their marketing debris in a separate screen inviting you to a free trial.

Many advertisers have learned the hard way about "banner blindness," where web users automatically avoid focusing on anything that looks like an ad. However, consider the low-rent "solution" to this issue. Have you ever clicked through and bought something from a blinking or chirping banner ad? I didn?t think so.

"I want to get more attention" is the online equivalent to the oft-heard phrase, "I want to build some traffic for my store." It?s a sign that you need to spend more time with your client learning their needs and formulating a meaningful marketing solution.

Next week, I?ll focus on the most effective online ads.

Chris Miller has been a major-market PD in Atlanta, Portland, and Cleveland. He now operates Chris Miller Digital, which he launched. Visit his website at www.chrismillerdigital.com.
Contact Chris via e-mail, chris@chrismillerdigital.com or 216-236-3955.

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(LEGAL) What About Those Auto Dealer Disclaimers?

4-6-2012
We hear them every day, well we sort of hear them. Those disclaimers at the end of the automotive commercials, some that are read so fast or so low nobody can really understand them. Do they have to be run? Should listeners be able to understand them? We sent those questions to broadcast attorney John Garziglia.

Disclaimers are the government mandated broadcast of facts about a product or service in an attempt to keep the sell message from being deceptive. 

For radio station owners and management, the important thing to know is that the FCC does not regulate disclaimers.  Specifically, the FCC does not take action against radio stations for deficient disclaimers.  Rather, disclaimer enforcement falls to the FTC whose primary focus is the advertiser and advertising agency, not the radio station.

The FCC?s publication ?The Public and Broadcasting: How to Get the Most Service from Your Local Station?, which every station must under the FCC?s local public file rules keep in the local public file, states that ?the Federal Trade Commission has primary responsibility for determining whether an advertisement is false or deceptive and for taking action against the sponsor.  The Food and Drug Administration has primary responsibility for the safety of food and drug products.? In other words, the FCC does not really involve itself in the area of disclaimers.

But, broadcasters need to be cognizant of serving the public interest.  An allegation at license renewal time that a broadcast station consistently or knowingly ran false and misleading advertisements could cause the FCC to take a closer look at a broadcast station?s license renewal application.  Even so, there are few if any recent cases where the FCC has taken action against a radio station based upon the false or misleading content of spot advertising.  Rather, the areas in which the FCC does get involved are a failure of sponsorship identification, and the running of commercial advertisements by non-commercial educational stations, both of which are entirely different issues.  In recent high-profile cases of misleading financial product or drug advertising, it was not the FCC but either the FTC or FDA going after an advertiser or a radio personality who became a spokesperson for a questionable product. 

The FTC disclaimer rules include the 900 Number Rule, the Truth in Lending Act, and the Consumer Leasing Act, all of which have specific requirements that certain information must be "clearly and conspicuously" disclosed.  The FTC states that ?when the disclosure of qualifying information is necessary to prevent an ad from being deceptive, the information should be presented clearly and conspicuously so that consumers can actually notice and understand it.?  The FTC often takes action when a disclaimer or disclosure is hard for consumers to understand. 

There is no question but that lengthy disclaimers and disclosures make for lousy advertising copy and creative.  Even though disclaimers may be mumble mouthed, speeded-up, processed or unintelligible, making compliant disclosures is generally the advertiser?s, not the radio station?s, burden.   That being said, if a station becomes aware of a patently false ad for a commercial product or service, it should think twice about running it, not only to protect its own good will with its listening audience, but also so as to continue abiding by that nebulous but important FCC standard of serving the public interest. 

Fore more articles from John Garziglia go HERE
You may also like David Oxenford's BLOG

John F. Garziglia is a Communications Law Attorney with Womble Carlyle Sandridge & Rice in Washington, DC and can be reached at (202) 857-4455 or jgarziglia@wcsr.com. Have a question for our "Ask The Attorney" feature? Send to edryan@radioink.com.

(4/8/2012 3:24:04 PM)
How 'bout an overall, general disclaimer run once an hour? Something along the lines of: "This station is not responsible for any advertiser's claims, especially the ones that are lies."

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(LEGAL) What About Those Auto Dealer Disclaimers?

4-6-2012
We hear them every day, well we sort of hear them. Those disclaimers at the end of the automotive commercials, some that are read so fast or so low nobody can really understand them. Do they have to be run? Should listeners be able to understand them? We sent those questions to broadcast attorney John Garziglia.

Disclaimers are the government mandated broadcast of facts about a product or service in an attempt to keep the sell message from being deceptive. 

For radio station owners and management, the important thing to know is that the FCC does not regulate disclaimers.  Specifically, the FCC does not take action against radio stations for deficient disclaimers.  Rather, disclaimer enforcement falls to the FTC whose primary focus is the advertiser and advertising agency, not the radio station.

The FCC?s publication ?The Public and Broadcasting: How to Get the Most Service from Your Local Station?, which every station must under the FCC?s local public file rules keep in the local public file, states that ?the Federal Trade Commission has primary responsibility for determining whether an advertisement is false or deceptive and for taking action against the sponsor.  The Food and Drug Administration has primary responsibility for the safety of food and drug products.? In other words, the FCC does not really involve itself in the area of disclaimers.

But, broadcasters need to be cognizant of serving the public interest.  An allegation at license renewal time that a broadcast station consistently or knowingly ran false and misleading advertisements could cause the FCC to take a closer look at a broadcast station?s license renewal application.  Even so, there are few if any recent cases where the FCC has taken action against a radio station based upon the false or misleading content of spot advertising.  Rather, the areas in which the FCC does get involved are a failure of sponsorship identification, and the running of commercial advertisements by non-commercial educational stations, both of which are entirely different issues.  In recent high-profile cases of misleading financial product or drug advertising, it was not the FCC but either the FTC or FDA going after an advertiser or a radio personality who became a spokesperson for a questionable product. 

The FTC disclaimer rules include the 900 Number Rule, the Truth in Lending Act, and the Consumer Leasing Act, all of which have specific requirements that certain information must be "clearly and conspicuously" disclosed.  The FTC states that ?when the disclosure of qualifying information is necessary to prevent an ad from being deceptive, the information should be presented clearly and conspicuously so that consumers can actually notice and understand it.?  The FTC often takes action when a disclaimer or disclosure is hard for consumers to understand. 

There is no question but that lengthy disclaimers and disclosures make for lousy advertising copy and creative.  Even though disclaimers may be mumble mouthed, speeded-up, processed or unintelligible, making compliant disclosures is generally the advertiser?s, not the radio station?s, burden.   That being said, if a station becomes aware of a patently false ad for a commercial product or service, it should think twice about running it, not only to protect its own good will with its listening audience, but also so as to continue abiding by that nebulous but important FCC standard of serving the public interest. 

Fore more articles from John Garziglia go HERE
You may also like David Oxenford's BLOG

John F. Garziglia is a Communications Law Attorney with Womble Carlyle Sandridge & Rice in Washington, DC and can be reached at (202) 857-4455 or jgarziglia@wcsr.com. Have a question for our "Ask The Attorney" feature? Send to edryan@radioink.com.

Add a Comment Send This Story To A Friend

View the original article here