The Fan in Tampa Works to Keep Rays in Town

9-9-13

CBS's 98.7 The Fan in Tampa has launched a campaign to save Tampa Bay baseball. The goal of http://www.savetampabaybaseball.com/ is to try to keep Tampa Bay Rays baseball team in the region. Major League Baseball is "disappointed with the current situation in Tampa Bay? while Rays owner Stuart Sternberg has made efforts to keep the team in the region. St. Petersburg mayor Bill Foster said last week that Major League Baseball does not ?seem interested in a cooperative effort to keep the Rays in the Tampa Bay region for the long term.?

The Fan will host an official Save Tampa Bay Baseball Rally on September 12 at Ferg?s Sports Bar & Grill ? home of the 98.7 The Fan ?Fan Cave? ? before the Rays vs. Boston Red Sox game. PD John O'Connell says, ?At 98.7 The Fan, we strongly believe it?s in the best interest of the Tampa Bay community to keep Major League Baseball here. We will support our hometown Rays every way we can, and encourage Rays fans and the Tampa/St. Petersburg community to join us.?

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Radio Works Overtime To Inform The Public

10-30-2012

Before Sandy even made landfall, WTOP's website was getting bombarded by local residents looking for information on the storm. WTOP.com logged over two million pageviews on Sunday, with 280,000 unique users. It's a story being repeated all over the eastern portion of the United States. From big market stations like WTOP, to storefront stations on Main Street in tiny towns. 1010 WINS in New York is reporting damage to its equipment and is now broadcasting on 92.3-FM.

Here's where you can listen to live coverage of Sandy, and see incredible pictures posted on station websites of the damage from the storm all along the East Coast:
Hubbard Radio's www.WTOP.com
CBS Radio in New York 1010 WINS and WCBS-AM)
Townsquare's New Jersey 101.5
Greater Media's WCTC-AM in New Jersey
KYW in Philly

Pictured here is New Jersey Governor Christie with with New Jersey 101.5 (Townsquare) Meteorologist Alan Kasper. New Jersey was impacted first by the storm and New Jersey 101.5 was one of the many stations in that state helping residents deal with the situation.

At Greater Media in New Jersey, the newsroom was working late last night to bring listeners everything they needed to stay informed and stay safe. Pictured are News Director Bruce Johnson and Danny Breslauer.

Send your Sandy-related pictures to edryantheeditor@gmail.com

(10/30/2012 1:28:58 PM)
Two things.

First, why ignore public radio? Stations like WNYC did a terrific job covering many Sandy stories and now the aftermath, without any sensationalism.

Second, I'm betting WINS' problem, along with other New York AM stations, has to do with its transmitter location in the New Jersey meadows. In my my own coverage of the storm, I said I expected some of those stations to be affected by rising tides: http://blogs.law.harvard.edu/doc/2012/10/29/riding-out-the-storm/ .

(10/30/2012 9:20:41 AM)
Lame.....Your name says it all, about you.
(10/30/2012 8:08:44 AM)
WTOP is a fraud. This is all a setup to get Bob Struble's junk-technology mandated into cell phones. It will never happen. During the recent derecho, WTOP's coverage was a joke. I live in D.C, and had no problems with my Verizon cell phone service last night or during the derecho. You all are frauds.

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(AUDIO) Car Dealer Says Pandora Works

To Joe B, Angelica, and others who are holding onto the past...

Quite a few points to address; the most important being "Pandora is not radio and those touting it as being wonderful don't get what radio is about."

1) Radio is whatever the client/consumer chooses to call "radio." Thinking that you still have the power to define it for each group is a misstep.

2) Do you honestly believe that people who have spent decades in radio "don't get what radio is about"? (I, and many others, fall into this category.) Is it possible you are not getting what "accountability" is about?

3) Re: "The personalities you listen to are your friends..." may have been radio's strong point a decade (or more) ago, but that's a watered-down statement in today's world of voice-tracking and jock layoffs.

4) Re: "I am tired of reading/listening to these worn stories about Pandora. It's all 'hype'..." ... "Please stop writing about it and let it just disappear." So, your solution is to not report on the activity which is captivating media buyers - who are shifting more dollars to new media campaigns each year? How wise is that? If you believe that Pandora (or its form of accountable advertising) will disappear, you are the one needing a reality check.

5) Re: "Do you think there might be just one other dealer who satisfied with the results of radio, or dare I say a radio and digital campaign..." Yes, on the first part, but more dealers are placing more money online for a reason. Also, the radio industry has not demonstrated a true "digital campaign" to date. Not, at least, in the sense of managing metrics and accountability. A banner ad run is not a digital campaign.

Be thankful that you have a publication like Radio Ink that's willing to put itself on the line to bring the fine points of advertising's future to you. As distasteful as those points may be they are where media buying is headed, with or without you.

Radio is a powerful media when done right. But there's been a fracturing of audience, across multiple new audio options, and that, coupled with radio programming not staying as sharp as it was in the past, means change is needed within the industry to maintain relevancy for advertiser and audience.

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(AUDIO) New Jersey Car Dealer Says Pandora Works And I Can Track Results

To Joe B, Angelica, and others who are holding onto the past...

Quite a few points to address; the most important being "Pandora is not radio and those touting it as being wonderful don't get what radio is about."

1) Radio is whatever the client/consumer chooses to call "radio." Thinking that you still have the power to define it for each group is a misstep.

2) Do you honestly believe that people who have spent decades in radio "don't get what radio is about"? (I, and many others, fall into this category.) Is it possible you are not getting what "accountability" is about?

3) Re: "The personalities you listen to are your friends..." may have been radio's strong point a decade (or more) ago, but that's a watered-down statement in today's world of voice-tracking and jock layoffs.

4) Re: "I am tired of reading/listening to these worn stories about Pandora. It's all 'hype'..." ... "Please stop writing about it and let it just disappear." So, your solution is to not report on the activity which is captivating media buyers - who are shifting more dollars to new media campaigns each year? How wise is that? If you believe that Pandora (or its form of accountable advertising) will disappear, you are the one needing a reality check.

5) Re: "Do you think there might be just one other dealer who satisfied with the results of radio, or dare I say a radio and digital campaign..." Yes, on the first part, but more dealers are placing more money online for a reason. Also, the radio industry has not demonstrated a true "digital campaign" to date. Not, at least, in the sense of managing metrics and accountability. A banner ad run is not a digital campaign.

Be thankful that you have a publication like Radio Ink that's willing to put itself on the line to bring the fine points of advertising's future to you. As distasteful as those points may be they are where media buying is headed, with or without you.

Radio is a powerful media when done right. But there's been a fracturing of audience, across multiple new audio options, and that, coupled with radio programming not staying as sharp as it was in the past, means change is needed within the industry to maintain relevancy for advertiser and audience.

View the original article here

In Podcasting Not Everything Works

by Brian Baltosiewich

If you?re a radio personality looking to move into podcasting, there?s something you need to be aware of. Not everything that worked for you on the radio, will work in a podcast. And I?ll be honest with you, some who were lined up to be podcasters at Radio Exiles chose not to do a podcast, because of what I?m about to tell you. It?s that big an issue for some.

Podcasting, as a recorded program, virtually eliminates the ability to interact with your audience ?live,? and if your radio show was built around audience interaction and games and hearing stories from listeners? this may be a problem. Not that you can?t get your audience to interact at all- but the ?live? interaction is a challenge. Think about the logistics of the listener. They?re either streaming your podcast from the site, or more likely, they?ve downloaded the show from one of the several sources and are listening in their car, at the gym, someplace where interacting with a show host is less than convenient. If they?re streaming, they can easily send the show an email. If they?ve downloaded, they may have a thought about something you?re talking about at the moment they are listening, but a few minutes later that thought is likely gone- along with their motive to interact.

So, you have to get creative to get your audience to be part of your show. Use Facebook and Twitter to break the ice. Tweet or post potential topics for the show you are about to record and hope someone responds. If it?s compelling enough, they will. Then, you can use those comments, or even better- contact a couple of the most compelling people who responded and see if you can contact them by phone or Skype to talk during your recording. A couple of our Radio Exiles podcasters have set up toll-free phone numbers. These can be used for listeners to leave messages or comments, or for listeners to call in IF they know when you are recording. Facebook probably works best for this, a post like ?We?re recording this week?s podcast at Noon EST today! Talking about the economy! Weigh in with your thoughts at xxx-xxx-xxxx!?

This requires patience, and assuming your audience will remember when you?re recording and if they do, remember to call at the time you are laying it down, and if they do- that they?ll remember the number. This is a lot to assume, and don?t be disappointed if no one calls. Another important point? if listeners don?t respond, if they don?t interact? it doesn?t mean no one is listening. That?s an easy assumption to make, and it?s likely just not true. Don?t get discouraged. It seems like it should be? but it?s just not as easy for podcast listeners to do.

Brian Baltosiewich has been a broadcast professional for more than 20 years.  His podcast website, www.radioexiles.com features professionally-produced podcasts from radio pro?s who have lost their gigs. Reach out to him at brian@radioexiles.com or through their twitter account @radioexiles and on Facebook at radioexiles.com

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