Amber Bouchard Named APD and Midday Jock at Alternative WRFF, Philly. The new midday personality and assistant program director at
iHeartMedia's alternative WRFF, Philadelphia "Radio 104.5" is
Amber Bouchard, a.k.a. Amber Miller. She takes over for
Wendy Rollins who recently exited the station to relocate to Atlanta. Station program director
John Allers says, "We were very fortunate to have some exceptional candidates raise their hand for this position. Amber stood out as the perfect match for Radio 104.5's assistant program director position with her broad background in radio and records combined with a strong understanding of our target audience and the music they love." Bouchard previously served as national director of promotion for
Caroline Records. Her radio resume includes stops at WEQX, Albany; WDVD, Detroit; WDCG, Raleigh; and WQSM-FM/Fayetteville.