The Blues Finds A Home On The Internet

1-16-13

Thom Rogers (pictured right) is the founder of an Internet Radio station called Blues Debut. His background is broadcast engineering and systems architecture. In 2007, he got about five months radio experience on another Internet radio station. Rogers also worked at SONY Broadcast for six years helping maintain the original DirecTV broadcast center in Colorado.

His latest project is called Blues Debut, an Internet radio station for those who love the Blues. We caught up with Rogers and asked him about this project.

Who's idea was this station?
The idea for the station was mine. I actually bought the domain name in early 2009. I built the entire website myself, from design through testing and implementation. I also did all the integration of the back-end. And of course I?m doing all the marketing, artist/label outreach, and analytics myself.
After my previous experience in Internet radio, which ended amicably yet unsatisfyingly, I?d been thinking about the problem of blues fans being so passionate, but so disconnected. I used to travel a lot in my work and I?d always go to a blues bar wherever I happened to be. Blues bars provide a certain camaraderie no matter where you go because everybody loves the music and what it does for them on a personal level.
It probably helps that I've been a guitar player all my life. I even started a blues band (The Chophouse Blues Band) while I was in Tanzania, playing five gigs in six weeks. Seeing the response to the blues in Tanzania, by both nationals and ex-pats, drove home the universal, genuine appeal of this genre. Because I play and have been a fan of blues since my teens, I've listened to a lot of the music and talked with a wide variety of blues fans over the years.
As I thought about it over time and saw Pandora and Spotify sprout and flourish, along with iTunes, I began to think about how all this ?personalization? was also fracturing what should be a vibrant community. That, along with the problem of blues fans not having a place to actually discover what?s new in blues (both  in terms of new releases and new artists) finally gelled into Blues Debut, as you see it today.
What is the station all about?
The station is about providing a convenient place for blues fans to hear what is new in blues. We call that getting the music into people's ears.  ?New? in this context can be interpreted as the latest release by an artist a listener enjoys (but didn't know had something new out), to artists that they hadn't even known about. We also strive to provide a fresh listening experience each time a listener returns. Our tag line is ?Heard the latest?? which pretty well sums up the mission.
We deliver on the mission by staying true to our philosophy:
We play nothing but the latest release from any one artist. There is no back catalog played from anybody.
We weight airplay based on how new a release is, not on artist name or reputation.
We avoid annoyingly frequent repeats of individual tracks and make sure there are plenty of tracks played from other CDs before playing a second song from a CD. 
Blues as a musical genre has a fervent, devoted global audience, yet access is local. People all over the world love the blues but can only hear it live by supporting their local bands or seeing touring national and international acts.  Economics dictate where bands can successfully tour so fans outside of those areas are left with their own collections and whatever ?blues hour? a local radio station may offer. This restricted access makes it difficult to discover what is new and makes it hard for artists to get exposure for their latest efforts.
There are other Internet radio stations and podcasts that service this audience, but they are the curated personal expression of the tastes of the DJ, station owner, or podcast creator, and constrained by those people?s collections or time available. Blues Debut solves this problem by providing a convenient Web-accessible place to discover new artists and hear the latest from familiar acts without having to visit multiple websites.
We've adopted another motto to promote the idea of Blues Debut being the answer to the dilemma. It?s: ?Tell your friends. They deserve to know about this!?
Where did the financing come from?
Blues Debut is self-funded. I've had feelers from interested parties, but this is something I truly believe in and I want to focus on building our audience and solving the fragmentation problem, thereby proving the concept. That?s pretty much a full-time gig at this point, so I don?t have a lot of bandwidth available to deal with the intricacies of wooing and closing investors. In the end, I think building this all on a self-funded basis, knowing the whole architecture and market intimately, and growing a loyal audience from a good demographic, I?ll be able to get better investors and better terms.
Why go with just one song from each artist? There are a lot of great blues songs out there people may want to hear?
Well I think that?s a misconception. We actually play virtually all of every album in our library. This is another philosophy that sets us apart. What you may be referring to is our format of only playing the latest CD from any one artist. We use the terms ?release,? ?album,? and ?CD? interchangeably, but always mean the full release, not just a single track.
Now if the question is why no back catalog, then my answer would be that there are hundreds of Internet blues radio stations or podcasts where you can hear back catalog. But there is NOWHERE a listener can go to hear just what?s new. Now there is. Our fundamental purpose is to answer the problem stated earlier, ?Where can I go to hear what?s new in blues?? The answer is Blues Debut.
How will you make money?
Well the plan is to make it hand over fist!!  Monetization will be via the website and the community around that.  Revenue streams will include merch, participations, sponsorships, advertisements, and ancillary ventures that will be tied to Blues Debut but would be premature to discuss now. We plan to keep the audio stream commercial free.
How many listeners are you getting every day?
We've had listeners from over 400 cities in over 40 countries and are seeing average listener time increase.  Approximately 20 percent of our listeners have tuned in five or more times in the 12/4 ? 12/31 period. We?re seeing good duration time and page views on the website as well.
We went live four weeks ago on Dec 4, which included the holidays, so the numbers are skewed a bit due to that.  We are of course focusing on growing listeners, but also on encouraging and retaining repeat listeners.

(1/16/2013 6:21:17 PM)
Chop.......you da man! GOOD LUCK!
(1/16/2013 3:29:36 PM)
Being a former DJ with Chop.... I applaud his efforts and totally support him. As he asked me for permission for: “Tell your friends. They deserve to know about this!”

I thought I'd plug where he got it from (and his passion for broadcasting) Bandana Blues with Beardo & Spinner., a weekly podcast available.... well, let's not get greedy.... paste that in your browser.

Good Luck to Chophouse!!!

(1/16/2013 12:41:22 PM)
I loved your interview and wish you the best.
(1/16/2013 5:58:10 AM)
Its a fantastic idea, Good luck Thom. Listening in from London, England

Add a Comment | View All Comments Send This Story To A Friend

View the original article here

Broadcaster Blues After Home Team Leaves Town?

The Broadcasters Blues After The Home Team Leaves Town?
by Chadd Scott reporting for Radio Ink from Atlanta

With the recent relocation of the (NHL's) Atlanta Thrashers to Winnipeg, most of the conversation has centered on the team?s ownership, fans and players.  What about its radio broadcasters?  Sports Radio 680 the Fan had served as the long-time flagship station for the Thrashers and they fired pre and post-game host Mitch Evans with the team no longer in town.  My look at the radio fallout of the Thrashers move begins with an interview I conducted with Evans (pictured below).

Throughout this season as talk of relocation surrounded the Thrashers, how aware were you that your job was dependent on the outcome?
Evans: I was never told that my job was in jeopardy, but I certainly was aware in my own mind that it could be. Since I was also part of the station's (680 the Fan) Braves coverage in hosting the wrap-up show, I thought at the very least I'd lose my full-time staff position, but would continue doing Braves as an independent contractor. Obviously, things didn't turn out that way, and I was very disappointed about that.

How difficult was it for you to watch this story unfold knowing your employment hung in the balance?
Evans: It was difficult to watch both personally and as a hockey fan. As things digressed on the ice, I couldn't help but think that the team's free fall in the standings would ultimately effect the fate of the franchise remaining in Atlanta - and thus my own situation. Thrashers fans deserved better. The people of this city deserved better. Atlanta IS a bona fide sports town. It can support four teams, but ownership and the NHL failed it.

What was the most satisfying aspect of your work with the Thrashers?
Evans: I'd say the most satisfying aspect of my work covering the Thrashers was just reconnecting with the sport in general. It had been a while since my job responsibilities "required" me to go to the games. I grew up a hockey fan in NYC and upon moving to Atlanta in 1985, there was no team here. I went to a stray (Atlanta) Knights game here and there, but when we got the expansion franchise it was exciting. I went to games while at 790 (WQXI) as the station had the rights, but I wasn't around the team 24-7.

This isn't the first time your job has been the casualty of a team moving - this time moving cities, last time moving broadcast partners from WGST to WCNN - how difficult it is to work knowing your job may be lost as the result of factors you have no control over?
Evans: Not only did I lose one job with a franchise moving to another city and another with a team's broadcasting rights changing, but I also lost my position as host of "Falcon's Daily" on Falconsvision (Comcast) after 3 years when the NFL Network came into being, and the league's owners voted against allowing teams to have their own TV channel. Frustrated can not even begin to tell you how I feel. It doesn't make it any easier to have your bosses tell you that "you did a great job, it has nothing to do with your performance, and it's just business." I don't know if this is 3 strikes and I'm out. I've worked in the sports media for 20 years now -- 15 here in Atlanta -- and I can walk away content. I am exploring other possibilities in my life outside of the business, but I've made no decisions yet.

I'd like to stay here if possible, but I'm open to relocating if the right situation came about. I can be contacted mitchshap@bellsouth.net. In the coming days, I hope to update you on the status of Thrashers? play-by-play broadcaster Dan Kamal.

Chadd Scott is a blogger for Radio Ink from Atlanta. Follow him on Twitter @ChaddScott
or on Facebook

Add a Comment Send This Story To A Friend

View the original article here