BMW Buyers Get One-Year Sirius Sub

4-23-13
BMW of North America and Sirius announced that BMW and MINI customers will receive a one-year subscription to SiriusXM's All Access Package when purchasing any Model Year 2013 or newer BMW vehicle, MINI vehicle or BMW Motorcycle equipped with a satellite radio starting this month. The All Access Package offers SiriusXM's complete programming line-up, including premium channels and access to SiriusXM Internet Radio.

"Our customers expect exceptional performance, and giving them access to every premium channel available on their Satellite Radio in the vehicle as well as SiriusXM Internet Radio anywhere makes SiriusXM an even better value," said Ludwig Willisch, President and CEO of BMW of North America. "All Access will allow our customers to listen to the programming they love outside the vehicle, making their SiriusXM experience better than ever."

View the original article here

Cox Finds 2 Buyers For Six Markets

2/12/2013

Cox Media Group has made agreements to sell radio stations in six markets: Its Southern Connecticut stations will go to Connoisseur Media, while the CMG stations in Birmingham; Greenville, SC; Hawaii; Louisville; and Richmond are being purchased by SummitMedia.

CMG President Doug Franklin said, "These are all important brands powered by talented media professionals who tirelessly serve their audiences, advertisers, and communities. We wish all of the employees well and know they will continue to work hard to produce quality entertainment, news, and information for their customers and new owners."

The stations in the deal are:

Southern Connecticut
WPLR-FM, WEZN-FM, WFOX-FM, and contract rights for WYBC-FM

Birmingham
WAGG-AM, WBHJ-FM, WBHK-FM, WENN-AM, WZZK-FM, WZNN-FM, WBPT-FM, and CMG?s contract rights for WALJ-FM)

Hawaii
KRTR-AM 7 FM, KPHW-FM, KCCN-FM, KINE-FM, and KKNE-AM

Louisville
WRKA-FM, WVEZ-FM, WSFR-FM, and WQNU-FM

 Richmond
WHTI-FM, WKHK-FM, WKLR-FM, WURV-FM

The sales, part of a previously announced "broadcast realignment" at CMG, are expected to close in the second quarter.

(2/12/2013 10:13:18 PM)
Terrestrial radio is dying - let the fire-sales begin!

Add a Comment | View All Comments Send This Story To A Friend

View the original article here

(MOBILE) The Next Generation of Media Buyers

When you think of a traditional ad for the clothing giant, Gap, what comes to mind? Most likely, you think of a billboard, print or TV ad even the occasional radio spot with models and actors displaying the brand?s latest line of sweaters and jeans. Recently, Gap employed a new digital strategy: geofencing. In New York, San Francisco and Chicago, the retailer placed ads in public transportation sites, and using local apps on mobile phones, they are able to determine when shoppers are nearby and send mobile ads and coupons directly to those consumers? phones.

In today?s day and age, staying abreast of the latest digital ad trends is imperative for brands to stay top of mind in a market when the only time that consumers are not seeing advertisements is when they are sleeping.

So how does this tie into broadcast media? Well essentially, we are all in the process of becoming media buyers. There is more and more tie-in with advertising that hits consumers when they leave the house. The broadcast industry must adapt to the trends and embrace new strategies in order to stay relevant in a digital world.

Radio sales, up until now, have been primarily traditional, but the tides are certainly changing. The comScore 2012 U.S. Digital Future in Focus report tells us that brand advertisers have shifted dollars to the digital medium in the past year, and in fact, 4.8 trillion display ad impressions were delivered across the U.S. web in 2011. Further, the majority of mobile phone owners consumed digital media on their device in 2011. Gone are the days where the mobile phone was used primarily for communication ? it is now a huge driver of content ? and ad ? consumption.

What new-age digital ad tools can you use, to make you more and more like a media buyer every day? As advertisers search for ways to increase effectiveness with new digital techniques, using the below strategies will in fact create a new category of prospects for radio?s on-air and digital platforms.

1. Mobile websites ? This is an imperative first step. In an age where nearly everyone browses the mobile web for information when they are on the go, building mobile compatible sites not only ensures that consumers can quickly discover more when they are not on their home computer, but offers brands a different medium for engagement and customer delight. 

2. Mobile coupons and SMS campaigns ? This strategy is sure to boost your typical radio spot. Increase consumer interactivity with a mobile coupon campaign that improves ad recall and grants access to analytics for success. By offering listeners a chance to text in and win a coupon, you not only increase loyalty with your existing customer base, but tap into an entirely new segment that?s hot for a good deal. Remember, these deals are entirely opt-in, so you can build a customer loyalty program that is open to engage with you in the future.

3. QR Codes ? This strategy is not just for movie posters and brands anymore. It is a great example of how to embrace the fact that listeners are beginning to experiment and use their phones to engage more with the physical world. These 2-D, rectangular, pixelated codes are hard to miss on physical ads, in grocery stores, on TV ads, and more. A lot of education is going on in the industry, from marketers, to inform shoppers why they should care, how to scan the codes and reap the benefits. They are a great way for consumers to engage with the code, be pushed to a website or mobile landing page, be directed to a registration page, and further, offer the station or brand a way to re-engage with that consumer in later campaigns. For your advertisers, it?s a great way to reach real people and engage in a unique way that drives interest and intrigue, and most importantly, is measurable.

4. Social networks ? More than 70 million Americans are on Facebook and Twitter constantly. Yes, that means that your listeners are hearing what you are saying and simultaneously scanning the voices and opinions of others via only social networks. Make sure your voice is being heard there and extend the stations? presence on those sites as well via encouraged mobile and remote engagement.

5. Geotargeting ? More and more consumers are demanding content that is relevant to them and them only. As more and more people become comfortable and engage with ad content that is personalized to them, location-specific opportunities are just one way you can engage on a personal level without bombarding your customers with cookies. Check out my recent article on radio stations that were able to drive traffic to NPR affiliate station websites by geotargeting local stories to Facebook fans in specific cities. Blue Moon, a MillerCoors brand, leveraged geotargeting to reach traveling fans and offer them the opportunity to opt-in to receive updates from the beer company when they arrive at an airport, telling them which bars serve the brew. This is a no-brainer: national sponsors and broadcasters can have increased local relevance through targeted offers, and can even add mobile calls-to-action for added ROI as brands and stations build their loyalty program.

You might feel like an ad kid in a candy shop, but remember to step back and take a deep breath. With all of these techniques, it?s still important to remember that at the end of your campaign, what will be your return on investment? Is your goal to have thousands of mobile and digital banner ad impressions? 50 hot leads? To double or triple your listener loyalty opt-in program? Tying your goals to these strategies is when things start to get really fun as you monitor, examine and iterate on your successes.

Ivan Braiker is the president of Hipcricket+Augme Technologies, Inc. Drop him a note at ibraiker@hipcricket.com

Read more articles from Ivan HERE

(3/19/2012 10:12:31 AM)
Well said Ivan! We are in the midst of a medai evolution, and we all need to adapt or it will not be broadcast or televised. Marketing for ourselves and our customers must be carried by our content on all venues in the digital arena.
(3/19/2012 10:12:11 AM)
Well said Ivan! We are in the midst of a medai evolution, and we all need to adapt or it will not be broadcast or televised. Marketing for ourselves and our customers must be carried by our content on all venues in the digital arena.

Add a Comment | View All Comments Send This Story To A Friend

View the original article here

(DIGITAL) The Next Generation of Media Buyers

When you think of a traditional ad for the clothing giant, Gap, what comes to mind? Most likely, you think of a billboard, print or TV ad even the occasional radio spot with models and actors displaying the brand?s latest line of sweaters and jeans. Recently, Gap employed a new digital strategy: geofencing. In New York, San Francisco and Chicago, the retailer placed ads in public transportation sites, and using local apps on mobile phones, they are able to determine when shoppers are nearby and send mobile ads and coupons directly to those consumers? phones.

In today?s day and age, staying abreast of the latest digital ad trends is imperative for brands to stay top of mind in a market when the only time that consumers are not seeing advertisements is when they are sleeping.

So how does this tie into broadcast media? Well essentially, we are all in the process of becoming media buyers. There is more and more tie-in with advertising that hits consumers when they leave the house. The broadcast industry must adapt to the trends and embrace new strategies in order to stay relevant in a digital world.

Radio sales, up until now, have been primarily traditional, but the tides are certainly changing. The comScore 2012 U.S. Digital Future in Focus report tells us that brand advertisers have shifted dollars to the digital medium in the past year, and in fact, 4.8 trillion display ad impressions were delivered across the U.S. web in 2011. Further, the majority of mobile phone owners consumed digital media on their device in 2011. Gone are the days where the mobile phone was used primarily for communication ? it is now a huge driver of content ? and ad ? consumption.

What new-age digital ad tools can you use, to make you more and more like a media buyer every day? As advertisers search for ways to increase effectiveness with new digital techniques, using the below strategies will in fact create a new category of prospects for radio?s on-air and digital platforms.

1. Mobile websites ? This is an imperative first step. In an age where nearly everyone browses the mobile web for information when they are on the go, building mobile compatible sites not only ensures that consumers can quickly discover more when they are not on their home computer, but offers brands a different medium for engagement and customer delight. 

2. Mobile coupons and SMS campaigns ? This strategy is sure to boost your typical radio spot. Increase consumer interactivity with a mobile coupon campaign that improves ad recall and grants access to analytics for success. By offering listeners a chance to text in and win a coupon, you not only increase loyalty with your existing customer base, but tap into an entirely new segment that?s hot for a good deal. Remember, these deals are entirely opt-in, so you can build a customer loyalty program that is open to engage with you in the future.

3. QR Codes ? This strategy is not just for movie posters and brands anymore. It is a great example of how to embrace the fact that listeners are beginning to experiment and use their phones to engage more with the physical world. These 2-D, rectangular, pixelated codes are hard to miss on physical ads, in grocery stores, on TV ads, and more. A lot of education is going on in the industry, from marketers, to inform shoppers why they should care, how to scan the codes and reap the benefits. They are a great way for consumers to engage with the code, be pushed to a website or mobile landing page, be directed to a registration page, and further, offer the station or brand a way to re-engage with that consumer in later campaigns. For your advertisers, it?s a great way to reach real people and engage in a unique way that drives interest and intrigue, and most importantly, is measurable.

4. Social networks ? More than 70 million Americans are on Facebook and Twitter constantly. Yes, that means that your listeners are hearing what you are saying and simultaneously scanning the voices and opinions of others via only social networks. Make sure your voice is being heard there and extend the stations? presence on those sites as well via encouraged mobile and remote engagement.

5. Geotargeting ? More and more consumers are demanding content that is relevant to them and them only. As more and more people become comfortable and engage with ad content that is personalized to them, location-specific opportunities are just one way you can engage on a personal level without bombarding your customers with cookies. Check out my recent article on radio stations that were able to drive traffic to NPR affiliate station websites by geotargeting local stories to Facebook fans in specific cities. Blue Moon, a MillerCoors brand, leveraged geotargeting to reach traveling fans and offer them the opportunity to opt-in to receive updates from the beer company when they arrive at an airport, telling them which bars serve the brew. This is a no-brainer: national sponsors and broadcasters can have increased local relevance through targeted offers, and can even add mobile calls-to-action for added ROI as brands and stations build their loyalty program.

You might feel like an ad kid in a candy shop, but remember to step back and take a deep breath. With all of these techniques, it?s still important to remember that at the end of your campaign, what will be your return on investment? Is your goal to have thousands of mobile and digital banner ad impressions? 50 hot leads? To double or triple your listener loyalty opt-in program? Tying your goals to these strategies is when things start to get really fun as you monitor, examine and iterate on your successes.

Ivan Braiker is the president of Hipcricket+Augme Technologies, Inc. Drop him a note at ibraiker@hipcricket.com

Read more articles from Ivan HERE

(3/19/2012 10:12:31 AM)
Well said Ivan! We are in the midst of a medai evolution, and we all need to adapt or it will not be broadcast or televised. Marketing for ourselves and our customers must be carried by our content on all venues in the digital arena.
(3/19/2012 10:12:11 AM)
Well said Ivan! We are in the midst of a medai evolution, and we all need to adapt or it will not be broadcast or televised. Marketing for ourselves and our customers must be carried by our content on all venues in the digital arena.

Add a Comment | View All Comments Send This Story To A Friend

View the original article here