Slacker Launches Customizable Forecasts

6-27-2013 

Online music provider Slacker today launched customizable forecasts and updates from The Weather Channel. The new station from The Weather Channel can be set by location and is available now for Slacker on smartphones, tablets, in-car infotainment systems, consumer electronics device,s and on the Web at www.slacker.com/station/the-weather-channel.

 ?The Weather Channel is synonymous with anytime, anywhere access to the most accurate forecasts and weather content, and joins ESPN and ABC News to give Slacker listeners the news and entertainment that?s most important to them," said John Hayase, Slacker's Chief Product Officer.

The station will deliver national and regional weather news based on a Slacker user's ZIP code, but can be set for any region. The comprehensive forecasts are available for 22 markets across the Unites States and will be updated four times a day. Each forecast features current conditions, short- and long-range forecasts as well as coverage of severe weather events.

"The weather impacts every aspect of our lives and The Weather Channel delivers weather forecasts and content to users on every possible platform so they stay safe and better plan their day,? said Freddy Flaxman, vice president of content and operations for the Weather Channel. "By providing personalized access to The Weather Channel content through Slacker, we?re giving listeners access to the most accurate weather content on their own terms.?

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Magnaglobal Lowers Global Ad Forecasts

December 6, 2011: Magnaglobal has revised its revenue forecasts for media owners worldwide, and is now projecting 4.7 percent growth in 2011, to $427 billion, downgraded 0.5 percent from its earlier forecast. For 2012, the firm is predicting 5 percent growth, to $449 billion, a 1.5 percent downgrade from earlier predictions. Additionally, Magnaglobal projects that Internet will become the second-largest media category in 2011, and will reach 20 percent global market share in 2012.

Global ad revenue growth is largely being driven by emerging economies, with Latin America showing the strongest growth rate in 2011, at 13.2 percent. North America, by contrast, showed 3.1 percent growth.

Among media categories, television "continued to show strength in 2011," says Magnaglobal, and maintains a 41 percent market share worldwide. Radio grew by 2.2 percent, while newspaper revenue was down 2.4 percent. Meanwhile, Internet media increased 16.9 percent for the year, to $78.5 million, led by a 15 percent gain in display ads and a 19 percent surge for paid search advertising.

Says Magnaglobal, "Overall, coming after a strong 2010 and in a poor macro-economic context, media suppliers displayed a resilient performance in 2011. But the global market is barely back to where it was in 2007 ($423 billion in constant USD), and still smaller in the case of Western Europe (2007: $112 billion, 2011: $106 billion). This reflects that media costs that are still low from a historical perspective."

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