2-21-2013
As the New York Times reports, "For media executives, there may be nothing worse than a viewer or listener who is not counted." That's a thought that certainly haunts radio executives as our industry continues to speculate and extrapolate who and how many people listen to their station. And, as radio executives know, listeners are tuning in to their stations online at work and mobile devices when they are on the go, for which radio gets no credit. Nielsen announced Thursday it would start considering Americans who have spurned cable, but who have a television set hooked up to the Internet, as ?television households.? Nielsen will measure viewership on iPads and other mobile devices in the future.
The Times quotes Nielsen Senior VP Pat McDonough saying, "The new definition ?will include those households who are receiving broadband Internet and putting it onto a television set. Currently a ?television set? is the flat-screen kind, but in the future a tablet computer like an iPad could also be considered a TV set." Nielsen?s move was announced a day after Billboard said it would start including YouTube streams in its calculation of the most popular songs of the week. That shift immediately vaulted ?Harlem Shake,? a modestly selling hip-hop single that has become a viral video sensation, to the top of the charts.
The big question is when will radio get proper credit for listeners who have already moved online and to devices?
Read the full New York Times Article HERE
(2/22/2013 11:07:50 PM)
Can't fault Master Blaster for being candid. Or terse. Or accurate.
While this may come as a bit of a shock - our first priority is: Learn how to do Radio. It hasn't happened yet. And it wasn't all that great either... before we mortally wounded it.
Getting heavily involved in the internet only muddies the waters and fogs the windshield.
("But the internet is so cool!" Yes, it is. But, it's no place for amateurs to waste money better spent on other issues.)
(2/22/2013 10:17:54 PM)
NEVER!
You guys, JUST like "The Yellow Pages"have continued your POMP-ASS position that "The oncoming TRAIN, won't hit us"!
Oh, "We are TRANSITIONING to the internet". WTF? 22 YEARS after everybody else! What makes you fools think that the people who already OWN it (showed up 22 years Ago) are going to let you have any of it?
What idiots!
I run a Classic Hits Station. Prime demo is 45-54. We've been #1 in that demo for three years. This last book 13th in that demo but #1 18-34 with a 14.2 share. This last summer we were #1 12-17 for three months. My rep says hey that's just the way it is. Really? 1 meter on a 22 year old made us #1 18-24. My CHR competitor is #1 35-64 now because a 77 year old and his 54 year old daughter listen almost 2000 AQH a month. My rep said; "oh how can you judge that as bogus". Arbitron is bogus.
(2/22/2013 1:50:54 PM)
In markets with Arbitron PPM, it would be a simple matter. Listeners with meters would automatically pick up the codes. Provided that Arbitron actually allowed that happen.
The broadcaster should demand that Arbitron to allow PPM codes on all webstreams and streaming sites. I for one see no reason that Arbitron demands a separate encoder web streams. The amount of listenership, regardless of type, is what REALLY matters.
(2/22/2013 11:42:57 AM)Isn't it great to be in radio. We now are faced with really serious challenges to being relevant and no one is the almighty with the answers. It is a creative free for all with truly inspired and motivated people coming up with new ideas. Born again or we are free, free at last.Enjoy the ride, laugh a lot, dance a lot, sing a lot, or get out and go sell some insurance.
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