January Auto Sales Expected To be Strong

2-2-15

It's typically the slowest month of the year for radio's biggest ad category, however forecasters say auto sales have begun 2015 much stronger than 2014, when extremely cold weather kept car buyers away from many dealerships. GM is expected to post a 20 percent increase, with the other Detroit 3 automakers also on track for double-digit gains, according to Automotive News. January light-vehicle sales should be about 13 percent higher than a year ago, according to TrueCar.com and Kelley Blue Book. Automakers are scheduled to report January sales tomorrow.

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Top Advertisers For Week Of January 14

1-21-2013

Media Monitors reports that GEICO stayed on top of the radio advertising charts, airing over 54,800 spots for the week of January 14 to the 20. H&R Block moved from number three to number two with 40,902 spots aired. AutoZone jumped from nine to three, airing 29,388 commercials. Turbo Tax cracked the top five with nearly 27,000 spots and McDonalds held at number five with 26,000 spots.

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