New Life Media Announces Station Merge

1-30-13

New Life Media says it's merging WIBI with its sister stations WBGL and WCIC. WBGL will be adding seven of WIBI?s frequencies, located in the cities of: Carlinville, Granite City, Vandalia, Effingham, Mount Vernon, Murphysboro and Metro St. Louis. WBGL says its coverage area will now stretch from Chicagoland to Carbondale, and its potential audience will grow from 2.5 million to nearly 3.75 million people.

WCIC will be adding the Springfield and Jacksonville frequencies to its coverage area, and will now reach a potential audience of 1 million people, adding over 250,000 people and extending its reach into the western part of Illinois. The targeted transition date is February 15, 2013.

Director of New Life Media, Barry Copeland shares his thoughts on the transition, ?Our mission is to help connect people to God. We believe this will allow us to be much more effective in that pursuit. Many of the announcers currently heard on WIBI will still be heard, and by joining forces, the programming and outreach ministries of both stations expand exponentially.?

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Reach Media And Radio One Merge Programming

12-3-2012

Radio One says it will be consolidating its Syndication One Urban programming line-up with Reach Media in 2013. The new combined programming lineup includes Tom Joyner, Rickey Smiley, Russ Parr, Yolanda Adams, Reverend Al Sharpton, Warren Ballentine, and CoCo Brother. In 2013, Reach Media will use its strong affiliate lineup and relationships with leading Urban stations to also launch a new network. Radio One will also increase its ownership stake in Reach Media from 53 percent to 80 percent.

Radio One CEO and President Alfred Liggins said, ?Radio One has a commitment to be the leader in radio and online programming with compelling entertainment and information for the African-American audience. Combining our assets under Reach Media offers an incredibly broad platform for affiliate stations and advertisers to connect with our loyal audience.?

Reach media CEO David Kantor said, ?In bringing together the most compelling Urban programming in radio, we?ve created a platform that can focus on outstanding talent for our affiliates and the delivery of an incredibly responsive consumer base. We look forward to expanding our offerings and becoming the primary radio network for advertisers to reach African- Americans.?

(12/4/2012 6:39:56 AM)
Does this mean more of the Afro-American equivalents of John Tesh, Ryan Seacrest and Donny Osmond?
Seems to me that another vibrant and important audience sector is about to get their butts patronized with more superficiality - again.

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