Edison Hosting Mother's Day Webinar

5-1-14

2014 marks the 100th year of Mother's Day (a great hook for a promotion by the way) and Edison Research is releasing the 2014 edition of the annual "Moms and Media" report during a free webinar Thursday, May 8 at 2 p.m. EST. Data for this report is taken from the "Infinite Dial" study conducted by Edison and Triton. "Moms and Media 2014" will focus on how mobile has become a priority with moms, showing its prevalence in most of their media behavior. The report will feature fresh tracking data about social networking, simultaneous media consumption, and mobile device ownership.

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With Mothers Day Gone, So Are the Flowers

5-13-13

For the past several weeks, due to Mothers Day Pro-Flowers occupied a top five spot on the Media Monitors radio spot playlist. With Mothers Day in the rearview, Pro-Flowers drops to number nine on the list. GEICO aired the most commercials on the radio last week with 36,746. Verizon Wireless stayed at number two with 32,000. The Home Depot drops from number one to three with 29,128 and rounding out the top five are AT&T Wireless (28,110) and McDonalds (27,808)

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