5-1-14
2014 marks the 100th year of Mother's Day (a great hook for a promotion by the way) and Edison Research is releasing the 2014 edition of the annual "Moms and Media" report during a free webinar Thursday, May 8 at 2 p.m. EST. Data for this report is taken from the "Infinite Dial" study conducted by Edison and Triton. "Moms and Media 2014" will focus on how mobile has become a priority with moms, showing its prevalence in most of their media behavior. The report will feature fresh tracking data about social networking, simultaneous media consumption, and mobile device ownership.
