5-27-14
It's now 10 weeks running as radio's number one advertiser according to Media Monitors. The Home Depot cruised into the Memorial Day weekend airing over 72,000 radio commercials, more than doubling the 34,264 aired by second-placed Macy's. Home Depot's big-box competitor Lowe's was third with 32,000. Rounding out the top five were McDonalds (27,641), and The United States Department of Transportation (27,167) which has been bombarding radio with "Click It or Ticket" ads.