5-13-14
While radio not-so-patiently waits for Nielsen to produce a product that can track its "cross-platform" listeners, ESPN is way ahead in this game. Advertising Age reports ESPN is sharing all kinds of measurement data with advertisers, not only to prove how popular the sports brand is with consumers, but to score more money. ESPN has been conducting cross-platform research for years and that includes its TV, Radio, Print and Digital properties. The goal being to show advertisers they are getting a return on their investment, ad effectiveness and and how advertisers benchmark against other advertisers in their category. (At Radio Ink's Convergence next month, Marketron CRO Deb Esayian will moderate a panel called "Finding the ROI in Your Digital Assets.")
