5-27-14
You've been hearing it for a while now: The automobile dashboard will become ever more connected, and radio will need to adapt. Well, that future is NOW. Cars are rolling off assembly lines right now with Internet connectivity and streaming audio already on the dash, and AM/FM radio is just one of the options consumers have to get their entertainment and information on the road.
The dashboard and connected car are changing consumer behaviors today. Learn what Apple, Google, and others have planned for the car, the ways technology impacts how users use their radio, and how your station must adapt in order to maintain your dominance -- and your revenue edge. At Convergence, coming up June 4-5 in California's Silicon Valley, hear from a panel of experts in radio, technology, and online audio on how the connected car will impact ad dollars and how we sell.
Your Moderator: 
Fred Jacobs founded Jacobs Media 30 years ago, when he had the notion that Classic Rock could become a format spinoff from Album Rock. Since then, Classic Rock has become the most successful ?new? radio format in the last three decades, and was listed as one of the top 35 most pivotal events in radio history by Radio & Records. Today, Fred is on the forefront of connecting radio with the mobile revolution with JacAPPS, his mobile app company. Over the past five years, JacAPPS has developed 850 apps. generating more than 20 million downloads, and entered into a partnership with the Ford Motor Co. to adapt apps for compatibility in the SYNC AppLink system.This past October, Jacobs Media partnered with Radio Ink and Valerie Shuman to produce DASH, the first-ever radio and automotive ?connected car? conference.
Doug Sterne is VP of audio sales at Pandora Media. He joined Pandora in 2008 to launch the audio ad product
and sales team. Since then, he has directed the company's efforts to get measured and integrated into the ad industry's most popular media buying software platforms. Today he is integrally involved in Pandora's local sales efforts, leading the company's team of people who cultivate and respond to inbound advertising inquiries. Prior to Pandora, Doug served in executive management positions for industry-leading media companies like CBS and Clear Channel Radio.
Alan Taylor, CEO of Entertainment Radio Network, is an award-winning radio and TV host, a 30-year broadcast professional, and one of the most popular automobile aficionados in the business. In 1995 he founded Benchmark Entertainment, pioneering the business of creating radio shows as an extension of the magazines they represent; Benchmark orchestrated innovative partnerships with leading publishers to replicate their content on-air. Today Taylor partners with some of the nation's largest publishing houses, including Time Inc., Bonnier, and Rodale. At ERN, he hosts the popular weekend talk shows The Drive With Alan Taylor and Popular Science Radio. He's been a featured automotive expert in both TV and radio on ABC, CBS, CNN, FOX, NBC and others.
Tobin Trevarthen is founder and CEO of Spatial Shift. He has created, managed, and sold over $1 billion worth of
advertising-related programs over the course of his career. He recently formulated Spatial Shift as a high-end business-development and idea-launch company to continue his pioneering work in the connected consumer space, with a focus on the connected car. Before Spatial Shift, Trevarthen developed the monetization efforts for Aha, a revolutionizing connected radio service that is now integrated into 14 of the 30 global automakers across the world. Trevarthen developed and launched the first ever in-vehicle interactive promotion, with Quiznos in December 2013. He also pioneered the ?Signature Station?, enabling two-way interactivity between the automaker and the driver.
Roger Tsai is deputy general manager of media personalization & insights at Gracenote, driving the company's next-generation personalization and targeting initiatives, particularly in contextual and cross-media discovery. In his prior role in product strategy, Tsai expanded Gracenote's market focus to include social music data, TV content recognition, interactive program guides, and targeted advertising. Before joining Gracenote in 2009, Tsai served as a management consultant with McKinsey & Company where he served Fortune 500 clients in high-tech, retail, and health care.
Convergence 2014
REGISTER HERE
June 4-5
Hyatt Regency Santa Clara
Silicon Valley
www.radioconvergence.com
