5-13-14
The label is called NASH ICONS and is a partnership between Cumulus and Scott Borchetta's Big Machine Label Group. This new distribution platform, under Cumulus' NASH brand will be for Country music's iconic artists and compliment the contemporary music now heard on NASH stations all around the Country. As part of the NASH ICON label launch, Cumulus will also create and distribute a new format and feature show. There will also be live events, merchandising, video and a section in NASH magazine for NASH ICONS. Cumulus says its new venture with Big Machine will be profitable this year.
Cumulus CEO Lew Dickey said, "We are excited to partner with Scott and Big Machine on the creation of NASH ICONS. This is an important line extension for our NASH brand that provides a new multi-media platform for Country music?s most prolific artists from the last two decades.? Big Machine Label Group president and CEO Scott Borchetta added, ?There are so many iconic Country artists who are still passionate about recording new music and hearing their biggest hits on the radio. NASH ICONS will allow so many of these artists to do both. Big Machine Label Group is proud to partner with Cumulus in a way that allows us to keep entertaining the millions of fans of these all-time favorite artists.?
NASH ICONS will be based at the NASH Campus in Nashville.
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