5-19-14
In the world of advertising today, if it's not linked to digital media, if it's not accountable, or if it doesn't have granular measurement, it's not relevant. At Radio Ink's Convergence, coming up June 4-5 in California's Silicon Valley, you can hear agency executives in a frank and detailed discussion on exactly what their clients want from your digital assets, and what advertisers need to enhance and increase their return on their investment in them.
What do they need specifically from radio stations in terms of both content and accountability -- and what's the best way for stations to present their digital platforms? What key elements must be part of every proposal? What tools provide the kind of measurement that meshes digital delivery with broadcast ratings?
This is a rare chance to get the inside perspective from key advertising agencies -- jargon-free, in terms you can understand and use to communicate with your sales staff -- on what every radio rep, manager, and owner needs to know.
Panelists:
Dan Granger is CEO and founder of Oxford Road, a Hollywood ad agency that helps the most innovative companies in the world acquire thousands of new customers every week. Oxford Road focuses on personality-driven endorsement campaigns, working with influencers to recommend their clients' services to audiences through traditional media channels like terrestrial and satellite radio and television, as well as new media channels like podcasts and YouTube. Clients include HuluPlus, Legalzoom.com, DollarShaveClub and NatureBox, while influencer examples range from Ryan Seacrest to Howard Stern and Adam Carolla, as well as hundreds of lesser-known personalities with niche but loyal followings.
Yvonne Lacey is media director at Two Nil Global, leading audio and broadcast campaigns for such notable clients as Zillow, Wix.com, and Gamefly. Lacey spent most of her marketing and advertising career at Fox Broadcasting, starting with the network back in 1997. While at Fox, Yvonne served as the national media director, executing strategic national and local radio, digital, and cable buys. She was instrumental in creating and implementing promotions and placing innovative digital audio display, mobile, and tablet messaging to promote the network's prime time lineup. Lacey has worked with a wide variety of clients at agencies including Dailey and Associates, McCann Erickson, Revolution Media Inc., AL&Z Advertising, Mercury Media and Mark Russell & Associates in New York. Her focus is on creating simplicity from complex media dynamics for campaign success.
Moderator:
Norm Pattiz, CEO of PodcastOne, founded radio giant Westwood One and led the company to become America's largest radio network. In 2010, he founded and launched Courtside Entertainment Group, the radio home for such high-profile personalities as Laura Ingraham, Bill O'Reilly, Dr. Drew Pinsky, and Ron Paul. In 2013, he launched PodcastOne, which quickly became a leader in on-demand audio -- the PodcastOne lineup includes Adam Carolla, Kathie Lee Gifford, Dan Patrick, Dennis Miller, Jay Mohr, Laura Ingraham, Loveline, and Yahoo Sports Radio. In 2009, Pattiz was inducted into the National Radio Hall of Fame and received the Giants of Broadcasting Award from the Library of American Broadcasting.
Also, this year Convergence introduces a new, more intimate format. You'll have more opportunities to participate in discussions, talk with the speakers and panelists, and get in some all-important networking. Even more reasons Convergence will be more fresh and exciting than ever -- and why you need to be there!
Convergence 2014
June 4-5
Hyatt Regency Santa Clara
Silicon Valley
www.radioconvergence.com
