NABEF Sales Institute Registration Opens

4-21-15

The National Association of Broadcasters Education Foundation's Media Sales Institute is a 10-day program that trains young professionals for entry into the media sales industry. This year's program will take place at four universities: Arizona State University, June 7-16; Florida A&M University, May 11-21; Howard University, May 31-June 11; and Ohio University, May 11-21. Recruiter registration for the institutes is now open.

NABEF President Marcellus Alexander said: "The NABEF Media Sales Institute continues to prepare tomorrow's leaders for successful careers in the broadcast industry. We are proud to partner with four strong universities to develop participants into multi-platform media professionals."

According to the NABEF, over 75 percent of participants are hired in a related position within two weeks to one month of completion of the program.

Broadcast and digital media companies interested in participating as recruiters can register online HERE.

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Marketron Opens New Revenue Door for Radio

7-21-14

This year Gartner estimates mobile ad revenue will hit $18 Billion, a 37% increase over the $13.1 Billion spent in 2013. By 2017 Gartner estimates that number will reach $42 Billion. As a Manager with the responsibility of increasing revenue every month of every year, how much of that huge mobile advertising revenue figure is coming through your door, helping you achieve those increases? Digital revenue is growing for radio, however it still represents a small percentage of radio's overall revenue with traditional over-the-air spot revenue still dominating, although for several years that number has been experiencing relatively flat growth. Mobile revenue is exploding. Marketron executives say at least one radio group is bringing in over $100,000 every month using its brand new location-based advertising product that becomes available to everyone today.

An important point about the new Marketron product is it does not take up any over-the-air inventory. Using the technology Marketron already has in place, radio sellers can now go into local clients and sell campaigns that target consumers on their mobile devices within a radius the advertiser desires. For example, your sellers can now go into a car dealer with a campaign that delivers a display ad on mobile devices to all consumers within one mile or two miles or five miles of that car dealer. That client can also target X number of miles around a competitor to try to draw in customers who may be in the market for their product but just happen to be shopping somewhere else. As long as those consumers have agreed to receiving mobile ads or agreed to accept geo-targeted information from an app like CNN, ESPN, The Huffington Post, Angry Birds or Candy Crush. Marketron has the scale of about 10,000 apps in their system.

The process for the sale is also simplified by Marketron. Once your rep completes the sale, an online order form is filled out and uploaded with the details on the banner ad, website link, etc. that the client wants. Marketron then creates and launches the campaign for you. Marketron also optimizes that campaign as its in progress. The new solution will provide full transparency to reporting and campaign overview for both stations and their advertisers as well as support all ad units including rich media, video, and native ads. Marketron also has an in-house design team to handle broadcasters? clients? creative as well as in-house advertising operations to handle campaign optimization for all live campaigns. With location-verified inventory from close to 10,000 publishers in North America and direct access to trading desks and ad networks, targeted campaigns can go live in a matter of hours instead of weeks.

For more information on the product, e-mail mobile@marketron.com

(7/22/2014 12:13:38 PM)

We have had wonderful success with mobile Geo Fencing, if you would like a free video on how it works and how to sell it, pop us a note!

Ralph at Getty Ad
1-800-Getty Ad
The leader in NTR for broadcasters!

(7/22/2014 10:01:54 AM)
Very good article. The ability to target specific demos and user profiles is and will always be the future of mobile advertising. The need for specific measurement will no doubt be the most important aspect of the full ad solution over the next 24 months

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FCC Opens LPFM Filing Window

6-17-13

The filing window is October 15-29. Acting FCC Chairwoman Mignon Clyburn said, "I encourage community groups to add new and diverse voices to their local broadcast communities.  Local groups across the country will have a unique opportunity in October to apply for a license to provide LPFM radio broadcast services to their communities.  The LPFM service holds the potential to add new voices to the nation?s airwaves. Read the full FCC public notice HERE

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Urban Radio Forum Registration Opens

6-10-13

Sherman Kizart's 13th Power of Urban Radio Forum will be held Thursday, October 3, 2013 at the Westin City Center in Washington, DC. The forum of CEOs and global marketers will discuss the $900 billion African American consumer market and how it applies to their companies and Urban radio. AT&T Vice President/Diverse Segments, Jennifer Jones will deliver the keynote address. 

Special presentations will also be made at the forum by Nancy Hill, President and CEO of the American Association of Advertising Agencies (4As) and Robert Jackson, Director of African-American Marketing for McDonald?s USA. Forum sessions will include:  A National Marketers Session  with leading executives from Coca Cola, Sprint Nextel, Comcast, Miller Coors, and BMW North America. The Global Media Agency session will include executives from Horizon Media, Group M, Zenith Optimedia, Omnicom Group, Carat USA, and Campbell Ewald. The Radio Group Head CEO Discussion will include insight on the future of radio from the heads of Emmis Communications, Radio One, Summit Media Group, and Cox Radio.

Ken Smikle, President of Target Market News, will serve as lead moderator for the panel discussions. Co-chairmen for the forum are Chris Wegmann, Regional Vice President & Market Manager for Radio One, Jim Watkins, Vice President & General Manager for WHUR, and Steve Swenson, Senior Vice President & Market Manager for CBS Radio. The Power of Urban Radio has been called the best forum in its class. Register now for the 13th Power Of Urban Radio Forum by calling 202-463-8970 or online at www.nabob.org. Contact Sherman Kizart at 312-421-4803, ShermanKizart@att.net.

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College Radio Competition Opens

6-4-13

The International Radio Festival announced the launch of the 2nd Annual Search for Best College Radio Jockey, and this year the contest will be expanding to include Canada. The Campus Radio Competition for Best Radio Jockey is open to all college radio jockeys in the United States and Canada who submit a radio show for consideration by the competition deadline of July 15, 2013. The festival is a four-day long celebration of global radio that brings hundreds of radio professionals together to network and share formats and audience preferences. DJs from over 30 countries will convene at the festival to broadcast their contemporary radio shows live September 4-8 in Zurich.

HD Radio developer iBiquity Digital and CMJ are teaming up to send one college radio jockey to perform ?live? at the 4th International Radio Festival in Zurich, Switzerland, September 4-8, 2013. "iBiquity is thrilled that our partnership with the International Radio Festival will introduce the next generation of radio professionals to the enhanced sound and creative possibilities of HD Radio Technology," said Joseph F. D?Angelo, Senior Vice President at iBiquity Digital Corporation.

Entrants can upload their shows to http://www.mixcloud.com/, an inaugural partner of the IRF.

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(PROGRAMMING) Show Opens: Yes or No?

2-8-2013

Most great radio and TV shows have opening theme music, songs, or stagers that become familiar to listeners or viewers as a signal that the show is starting. It?s an opportunity to brand your show and engage the audience. Several approaches can work.

Consider these points in your show open:

-- Keep them short. Even signature songs like a good parody work best when they are 60 seconds or less.

-- Use great clips from your show to give listeners an idea of your content and/or characters. Jeff and Jer on KyXy/San Diego use a funny clip from the day before. Ace & TJ, Channel 96.1/Charlotte, Syndicated, start their show with one of the best clips from the previous day, or they replay ?part one? from a bit the day before and tease ?part two? that?s coming up on today?s show.

-- We also like the idea of playing a characterizing and entertaining clip of each show player. The clip could be from the day before or any previous show. It?s important to keep them fresh. Pop culture drops can be used sparingly, yet not in lieu of clips from your show since they are not part of your brand.

The opening talk break ideally contains a big topical story or three buzz-worthy stories for people just waking up. Engaging personal conversations can work too. Aimless chit-chat just to get you warmed up does not work because there?s nothing in it for listeners. Have the host introduce each show player to set up the show so the listeners not as familiar with the show can follow who is talking. This technique is similar to the way TV shows open by listing and showing the characters.

End your first break with an enticing 80-20 tease of content that?s coming up in the next segment. Create enough mystery in your tease that it compels listeners to stay with your show to hear it. Avoid laundry listing everything that?s coming up in your show because it?s early and that?s too much information for people?s brains to process. The exception of hitting more than one tease would be for something huge coming up later in the show like a big guest or money giveaway.

Since only a small percentage of your audience is going to hear the show open at 5:30 a.m. or 6 a.m., and people start listening to the show throughout the whole morning, consider having a ?show open? every hour where the lead host introduces everyone on the show and teases or resets the content.

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Pandora Opens CES With Three New Deals

1-10-2012

Pandora started CES in Vegas with new partnerships with AEC, Kia and Acura. Pandora says Audiovox Electronics Corporation is a new automotive aftermarket partner. Audiovox plans to include Pandora on its Advent and Jensen branded mobile multimedia systems with the Advent models available in the first quarter and the Jensen models in the spring.

The company also says that Kia Motors America is a new OEM and automotive brand partner. And Acura is now an official automotive partner. Acura will first feature Pandora on two vehicle models, the RDX and the all-new ILX, both of which are slated to appear on dealer lots this spring.
Pandora now has 23 automotive total partnerships in the automotive sector, including seven aftermarket manufacturers and 16 automotive brands.The Jensen and Advent brands are marketed by Audiovox Electronics Corp., a wholly owned subsidiary of VOXX International Corporation, (NASDAQ VOXX).

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Conclave Opens Rockwell Nominations

Since 1989, the Conclave has presented The Rockwell Award - an annual lifetime achievement award ? to an individual of unquestioned accomplishment in the radio industry. What is the Conclave looking for in a Rockwell Award recipient? It seeks a person who is not just an inspirational leader, but a person of great accomplishment - one who teaches and guides others directly, by example, or both. The successful nominee has made lasting and significant contributions not just inside the industry, but to the public the industry serves. The Rockwell nomination guidelines are as follows:
1. Any member of the industry may nominate one or more persons for the Rockwell award: a syndicated or local talent, a single market or national programmer, a general manager or group owner, a production or promotion professional, V/O talent, etc. 
2. All nominations must be accompanied by supporting evidence sufficiently detailed for the Conclave Board to render a decision (e.g., a resume; accounts of industry accomplishment; testimonials from individuals or organizations regarding the nominee?s body of work and contribution, etc.)
3. Nominations must be made in writing via mail (4517 Minnetonka Blvd #104, Minneapolis, MN 55416), email (tomk@theconclave.com), or fax (952-927-4487) no later than 6:00 p.m. CST Friday, January 20, 2012.
The recipient will be announced on or before February 1, 2012 and the Award will be presented during the 37th Annual Learning Conference, July 18-20th at the Doubletree Park Place Hotel in Minneapolis.

2011 co-recipients include CBS Radio President/CEO Dan Mason and legendary programmer Steve Rivers. Previous recipients include Emmis President Rick Cummings, Cumulus Media Senior Vice President of Programming Mike McVay, and Erica Farber, past publisher of Radio & Records.

The Rockwell Award is the Conclave?s highest honor and is a tribute to those who have contributed to the industry through example and inspiration. It is the Conclave?s only lifetime achievement recognition and was created as a tribute to longtime Conclave Board member and Wisconsin radio owner/operator/morning man, Mike Rockwell. Honoring individuals who have contributed to the industry as mentors, benefactors, and friends, the Rockwell Award is presented annually to deserving individuals as selected by the Conclave?s Board of Directors and Executive Committee.

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