Emmis To Reveal Major NextRadio Update

9-3-14

The company will show off the app update at the Radio Show in Indianapolis next week during a Wednesday 2 p.m. press conference. TagStation Senior VP Paul Brenner said, ?Since launching a year ago, we learned a lot about what consumers, handset-makers, wireless carriers, and radio people would do to improve the experience. The NextRadio update we?re revealing at the Radio Show will exceed expectations.  It will deliver to radio listeners, advertisers, and content owners something they could not have imagined: a unique, compelling way to interact with broadcast radio that has never before existed."

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(SOCIAL) Social Media Strategy Reveal For 2013

11-21-2012

Thanksgiving weekend hopefully allows you to ?pull the plug? after working so hard to prepare your brands for the long holiday weekend. Some time with family and friends is exactly what most broadcast professionals need after slugging it through tough battles for ratings and deep challenges on the employee level in this business, among other things. However, if you are fortunate, this time of year also allows you to reflect on your success and think about additional ways you can improve in 2013 and grow your business.

The opportunities you have to get more for less are not bigger anywhere than they are when you think about what you are currently doing in social media for your radio brand or brands. Is there real value in social media? Of course there is. No one invests hundreds and hundreds of millions of dollars without an expectation that the bet could turn into billions. Did you know that Google invested in YouTube because they feared that people would one day stop searching using words and only search video? It?s true. I mention this here because a lot of radio station content managers try to do so much with words, and the emotion of our business is so completely visual. Visual is a huge key to scoring in social media.

The world is changing. You know this. You know that social media is something important if for no other reason than listeners are choosing to waste tons of time on social media platforms. You will either be there sincerely and effectively encouraging them to come back and spend time with your brand or brands, or you will be left more and more out of touch and out of the future. The question is:  Do you have a plan to use social media for your purposes or are you falling in with everyone else so you have a Facebook page and you are on Twitter, but little is actually happening on a local level for your brand or brands?

Between now and January 1, 2013, shouldn?t you really pull back the ears on your social media and take a look at why you do what you are doing on Facebook, Twitter, and other social media platforms? Shouldn?t you spend the time to really see if you have a plan that works for the goals you want to reach in 2013?

How do you do that? Here we go:

1. Review all of your social media. How effectively are you using each platform? What do you know about your listeners and the reasons they use Facebook? Why are they on Twitter? What are the local-based activity levels on each and the other social media platforms?

2. Think about your local radio brands. How do you encourage the listeners you most want to attract in your local market to share your content, make you part of their ?social media life,? and ultimately think about your radio station or stations at the moment of decision (which happens in both PPM and diary markets)?

3. What is your visual presence like on each of the social media platforms? Are you representing the reasons people in your market choose to listen to your radio brand?

4. Are you encouraging the relationship as a two-way conversation or are your social media efforts a promotion vehicle only?

5. Finally, think about the things you would like to accomplish with social media in 2013 and build a plan that involves true engagement, higher two-way conversations, affirmation for local listeners (to drive more loyalty for your personalities and brands), and make sure your content is really reflective of a friendly and fun local companion for people who really just want to escape the daily grind of things in their lives.

Radio has always been social and personal. Your mission is to always focus on radio. However, social media platforms now represent a significant opportunity for you if you choose to take up the challenge.

Are you ready for your 2013 social media review? 

Loyd Ford is the direct marketing, ratings and social media strategist for Americalist and programmed very successful radio brands in markets of all sizes for years, including KRMD AM & FM in Shreveport, WSSL and WMYI in Greenville, WKKT in Charlotte and WBEE in Rochester, NY. Learn more about Loyd here:  http://about.me/loydford. Reach out to Loyd via e-mail HERE  Visit his Facebook radio social media page HERE

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Larry Kudlow To Reveal Economic Insights At Forecast

Leading CNBC Economist to discuss how global economic policy and our current political climate will shape the future of radio. CNBC primetime anchor and nationally syndicated radio host Larry Kudlow will give his unparalleled perspective during Radio Ink's Forecast 2012, December 6, 2011, at the Harvard Club in New York.

As one of the most respected voices in radio, television and print, Kudlow will deliver unfiltered insight into the inner workings of the fragile global economy and unapologetic support of capitalism and free markets, sharing insights in person that he might not be able to share with his TV audience.

In addition to his distinctive on-air career, Kudlow is also a nationally syndicated columnist and a contributing editor of National Review magazine, as well as a columnist and economics editor for National Review Online. He authored the Forbes-published American Abundance: The New Economic and Moral Prosperity in January 1998.

His deep understanding of the intersection of economics and politics dates back to his days on President Reagan's staff as Associate Director for Economics and Planning, Office of Management and Budget, Executive Office of the President, where he helped shape economic and budget policy.

"Larry is deeply connected in our political and economic system and has shared thoughtful insights with me, which I've encouraged him to share with you," says Eric Rhoads, publisher of Radio Ink. "You'll find him charming, articulate, and a breath of fresh air. He is not to be missed."

Forecast 2012 is closed to the working press, and sessions will not be recorded. The only way to learn and absorb all the information delivered at Forecast 2012 is to attend. There are only 200 seats available, so early registration is encouraged.

For more information go HERE
For Tickets HERE

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