Radio's Reach Remains Steady

12-2-13

That's according to the December Nielsen RADAR report released Monday. Nielsen says radio now reaches 241.8 million people 12+ during an average week. And, Spanish-language radio continues to shine as more and more listeners flock to that format. The September RADAR report (released by Arbitron) had radio reaching 242.2 million listeners every week. Nielsen says year over year more than 700,000 weekly listeners have been added. The report also says those 12 and older who listen to the radio spend approximately 2 hours and 35 minutes a day, down one minute from the September report.

The Hispanic community continues to turn to radio for companionship. The Nielsen September RADAR report shows how important Spanish-language radio is to the exploding Hispanic population. 
- Radio?s Hispanic audience (12 and older) has added 372,000 weekly listeners over the past year, now reaching 94 percent of Hispanic listeners (12+)
- Listenership among young Hispanic teens (12 to 17) increased by 271,000 weekly listeners.
- Listenership among Hispanic adults (18 to 49) added 500,000 weekly radio listeners.

Nielsen?s RADAR December 2013 Report is used for national network radio ratings and measures 46 radio networks. The networks are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Cumulus Media Networks, Premiere Radio Networks, United Stations Radio Networks, and WestwoodOne. The sample size for December was 396,013 persons aged 12 and older. The RADAR December 2013 Report includes data from all 48 Nielsen PPM? markets. The survey period for RADAR 119 covers September 13, 2012, to September 11, 2013.

Add a Comment Send This Story To A Friend

View the original article here

Radio Holds Steady in Pew News Study.

10-8-13

The Pew Research Center released its annual study on how Americans take in their news. The report showed radio remains steady, but overall, news consumption is declining, especially among the younger generations. Even though we've seen explosive growth in smartphone devices and tablets, the Pew research says those gadgets are not increasing news consumption, specifically pointing out the continued decline of the newspaper. TV news viewership is also down. The Pew report concludes the younger generation just does not enjoy following the news.

For example, "In 2004 Gen Xers reported following the news about as often as they did in 2012 (63 minutes versus 66 minutes#. The eight-year trend for Millennials was equally flat #43 minutes versus 46 minutes). According to the report, Radio is the traditional news source that has held its own the best among the younger cohorts as they age. 38% of Xers say they got news from radio ?yesterday? and 27 percent of Millennials said the same. Both measures are little changed since the middle of the last decade. Read the full Pew longitudinal survey HERE

Add a Comment Send This Story To A Friend

View the original article here

July Pandora Listening Hours Steady

8-7-13

Pandora reported 1.28 billion listening hours in the month of July, a slight increase over June (1.25 billion). Active listeners, according to the company, were 71.2 million in July compared to 71.1 million in June. Pandora also says its share of total U.S. radio listening in July was 7.08 percent, up slightly over June (7.04 percent). Pandora's total U.S. listening percentage is not a number that can be verified.

View the original article here