Is Radio A College Student's Friend?

9-5-14

What role do cars play in the lives of today's college students, and what do young people expect from their personal transportation, today and in the future? Many students are accustomed to being constantly connected, and it's clear we can expect those habits to extend to the car as in-car Internet becomes more common (and ultimately ubiquitous). And as that happens, what role will broadcast radio play for millennials on the road? 
Nielsen Audio has been asking the important questions about how college students are using digital, and you need to hear the answers. At the DASH conference, coming up October 15-16 in Detroit, Nielsen Audio VP/Measurement Innovation Ed Cohen will give attendees the first look at a long-term Nielsen study looking at how college students are weaving digital into their lives -- especially in the car.

The future of radio is in the hands of young people -- and in cars, phones, tablets, and laptops. Do you understand how to appeal to millennials, and how to make sure radio stays part of their increasingly active and connected lives? Come to the DASH conference next month, and get the answers you need to know.

DASH 2014
October 15-16
Westin Detroit Metropolitan Airport Hotel
Detroit, MI
www.dashconference.com

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Students Trying to Replace Barrett's LARadio.com

After 15 yers, Don Barrett recently decided to shut down his website LARadio.com, which started out as a way for him to promote his book and grew into a must-read site for everyone in radio in California, and elsewhere. A new Facebook page started by Tammy Trujillo (pictured), a professor of broadcasting at Mt. San Antonio College in Walnut, and one of her students, Alan Bailey trying to pick up where Barrett left off.

Trujillo told the Orange County Register "I have encouraged my students to look at the real world, and that in radio would be LARadio.com. When Don Barrett announced he was ending his site, I talked to one my students, Alan Bailey, and challenged him to start Southern California Radio People. A lot of broadcasters are not yet using it actively. The difference is we don't have Don spending 8, 9, 10 hours. We have to write it ourselves. It's not routine for me, but we're committed to promoting it as a go-to place for radio news."
Visit the Facebook Page:
http://www.facebook.com/SoCalRadioPeople

The 22 year old Bailey told the paper, "It's a void not having LARadio.com. But a lot of my generation has Facebook pages. People need to understand it is a hellacious tool for marketing. Stations are starting to realize that you can get the service for free, you have a built-in audience, it saves the station money and helps build the online presence."

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