12-14-14
Three wireless carriers made the Media Monitors top ten last week. Verizon moved frm 56th place to 5th by airing 26,211 commercials on radio stations across America. MetroPCS was 8th and a company called Cricket Communications was 9th. The Home Depot and GEICO held onto their 1st and 2nd spots respectively with Walgreens 3rd and Macy's 4th. With its jump from 56 to 5th, Verizon was last weeks biggest mover.
2-13-2013
Verizon Chairman and CEO Lowell McAdam will be featured in Tuesday?s General Session on April 9 at the NAB Show in Las Vegas. The session, entitled "Lowell McAdam: A Candid Conversation," will feature McAdam in a discussion with NAB President and CEO Gordon Smith on his vision for the future of wireless broadband, broadcasting and competition in a multi-platform world.
April 18, 2012
In light of an announcement by Verizon, the NAB is expressing further skepticism about a "spectrum shortage" that raises the need for TV broadcasters to participate in "incentive auctions" to sell off their airwaves. Verizon said it will "conduct an open sale process for all of its 700 MHz A and B spectrum licenses in order to rationalize its spectrum holdings," adding, "The licenses cover dozens of major cities across the country, as well as a number of smaller and rural markets." Verizon acquired the spectrum in an auction in 2008.
NAB EVP/Communications Dennis Wharton said, "Today's proposal by Verizon to sell reallocated broadcast TV spectrum involves airwaves in the largest urban markets in America that it purchased more than four years ago. The fact that it has warehoused this 'beachfront property' raises the fundamental question of whether a spectrum shortage actually exists. Rather than simply take at face value the specious claims of wireless broadband providers, policymakers should heed the words of Martin Cooper, the inventor of the cellphone, who disputes the notion of a spectrum crisis."
The Verizon sale is conteingent on government approval of its purchase of spectrum from SpectrumCo.
FCC Chairman Julius Genachowski, speaking at the NAB Show this week, urged TV broadcasters to participate in voluntary spectrum auctions, while NAB President/CEO Gordon Smith counseled caution.
Add a Comment Send This Story To A Friend