SiriusXM and YouTube Announce The YouTube EDM 15

11-12-14

Everyone is jumping in on the EDM craze and that includes SiriusXM and YouTube. The two companies announced the launch of the new weekly show featuring trending electronic dance songs based on YouTube viewership data. Its the second collaboration between SiriusXM and YouTube. The YouTube 15 launched earlier this year, and is hosted by Jenna Marbles. The YouTube 15 introduced many songs from emerging artists, such as George Ezra, Dotan, and Chet Faker, who then received regular airplay for the first time in the U.S. across multiple SiriusXM channels. The YouTube EDM 15 will be hosted by rising EDM duo The Chainsmokers, and will air weekly starting Friday, November 21, at 8:00 pm ET, and throughout the weekend, on BPM, channel 51.

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(WIZARD) A New Way To Look At YouTube

2-3-2014

I was teaching the third day of a three-day class. A hand went up in the second row.

?Yes??

?What?s the next big thing??

The answer leapt from my mouth before he had even finished the question.

?YouTube.?

Everyone laughed. This confused me until I realized the class thought I was trying to be funny. Yes, of course, YouTube was already big.

But not in the way I meant.

Chad Hurley, Steve Chen, and Jawed Karim founded YouTube in February 2005. Google purchased it the following year for $1.65 billion.

YouTube was an idea whose time had come.

During the 365 calendar days of 2011, YouTube delivered more than 1 trillion views. Viewership in 2012 was up by more than 40 percent: 1.46 trillion views.

One million seconds is about 12 days.

One billion seconds is nearly 32 years.

One trillion seconds is 31,688 years.

A trillion is a lot.

The statistics page at YouTube currently says the number of views delivered in 2013 was ?50 percent more than last year.? This means they?ve jumped from 1 trillion views per year to over 2 trillion views per year in just 24 months. It would appear that you and I and the rest of the world are watching a lot of online video.

Sometimes a prospective client calls your station to ask you a question. You answer. Occasionally they walk through your door. You greet them. But as Apple cofounder Steve Wozniak wryly observed in 2010, ?We used to ask a smart person a question. Now who do we ask? It starts with G-O, and it?s not God.?

Prospective clients are gathering information about marketing through Google and YouTube. This means your station website and your online, informational videos are vital new half-steps that fall between prospecting and faceto- face selling.

Are your prospects finding the information they need online?

I?m not talking about search engine optimization. I?m not talking about responding to customer queries made by e-mail. I?m talking about crafting an informative answer to the question you believe your prospect will ask and then posting that answer in a video on YouTube. You can also embed that video on a special website designed to teach advertisers about radio: how it works, what to expect, how long it takes, the importance of a strong message, the importance of frequency.

How many questions can you answer intelligently? That?s exactly how many YouTube videos you should create.

Yes, I?m being serious.

YouTube is often called ?social media.? This is unfortunate because we tend to see ?social media? as cotton candy that offers little real nutrition. Entertainment value is measured by the number of views a video receives. I am not suggesting that you should entertain the public, but rather that you should inform them. Information value is measured by how well you anticipate and answer your customer?s not-yet-asked question.

YouTube delivers entertainment when we want to be distracted, but it also delivers information when we are seeking answers.

Google and YouTube offer your prospective clients unprecedented access to information, 24/7. This is changing the nature of selling. As Steve Wozniak pointed out, we?re no longer seeking the opinions of experts face to-face, we?re seeking them face-to-computer-screen.

This is not how the world functioned a short decade ago. Welcome to 2014.

Good video doesn?t require a lot of money. But it does require a lot of thought, a lot of time, and a lot of followthrough.

You?re full of valuable information, insight, and experience and you can tell amazing stories. Online video allows you to be everywhere at once, 24/7. The perfect explanation, delivered perfectly, every time.

You?ll find online video to be an amazing time-saver. You?ll find it to be the ultimate sales aid. You?ll also find it to be the best quality-control insurance money can buy because you no longer have to say the same things over and over, one client at a time. You just e-mail your clients the link to your latest video. Be the person on the screen.

Your prospects are gathering more and more information from online video. Why not let them gather it from you?

The most common mistake is making videos too long. Break complex ideas into bite-size chunks. Shoot for 60-second videos. These are devoured like potato chips: ?Just one more. One more. One more. OK, one more. One more.?

Make a 90-second video only when it can?t be avoided.

Yes, this means you?re going to have to script your videos and read them from a prompter, just like a network newscaster. The outcome will be you ? happy you ? looking directly into the eyes of the viewer. Screen text and graphics are easily added.

So what are you waiting for?

Roy H. Williams is president of Wizard of Ads Inc. E-mail: roy@wizardofads.com

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(WIZARD) A New Way To Look At YouTube

1-20-2014

I was teaching the third day of a three-day class. A hand went up in the second row.

?Yes??

?What?s the next big thing??

The answer leapt from my mouth before he had even finished the question.

?YouTube.?

Everyone laughed. This confused me until I realized the class thought I was trying to be funny. Yes, of course, YouTube was already big.

But not in the way I meant.

Chad Hurley, Steve Chen, and Jawed Karim founded YouTube in February 2005. Google purchased it the following year for $1.65 billion.

YouTube was an idea whose time had come.

During the 365 calendar days of 2011, YouTube delivered more than 1 trillion views. Viewership in 2012 was up by more than 40 percent: 1.46 trillion views.

One million seconds is about 12 days.

One billion seconds is nearly 32 years.

One trillion seconds is 31,688 years.

A trillion is a lot.

The statistics page at YouTube currently says the number of views delivered in 2013 was ?50 percent more than last year.? This means they?ve jumped from 1 trillion views per year to over 2 trillion views per year in just 24 months. It would appear that you and I and the rest of the world are watching a lot of online video.

Sometimes a prospective client calls your station to ask you a question. You answer. Occasionally they walk through your door. You greet them. But as Apple cofounder Steve Wozniak wryly observed in 2010, ?We used to ask a smart person a question. Now who do we ask? It starts with G-O, and it?s not God.?

Prospective clients are gathering information about marketing through Google and YouTube. This means your station website and your online, informational videos are vital new half-steps that fall between prospecting and face-to-face selling.

Are your prospects finding the information they need online?

I?m not talking about search engine optimization. I?m not talking about responding to customer queries made by e-mail. I?m talking about crafting an informative answer to the question you believe your prospect will ask and then posting that answer in a video on YouTube. You can also embed that video on a special website designed to teach advertisers about radio: how it works, what to expect, how long it takes, the importance of a strong message, the importance of frequency.

How many questions can you answer intelligently? That?s exactly how many YouTube videos you should create.

Yes, I?m being serious.

YouTube is often called ?social media.? This is unfortunate because we tend to see ?social media? as cotton candy that offers little real nutrition. Entertainment value is measured by the number of views a video receives. I am not suggesting that you should entertain the public, but rather that you should inform them. Information value is measured by how well you anticipate and answer your customer?s not-yet-asked question.

YouTube delivers entertainment when we want to be distracted, but it also delivers information when we are seeking answers.

Google and YouTube offer your prospective clients unprecedented access to information, 24/7. This is changing the nature of selling. As Steve Wozniak pointed out, we?re no longer seeking the opinions of experts face-toface, we?re seeking them face-to-computer-screen.

This is not how the world functioned a short decade ago.

Welcome to 2014.

Good video doesn?t require a lot of money. But it does require a lot of thought, a lot of time, and a lot of followthrough.

You?re full of valuable information, insight, and experience and you can tell amazing stories. Online video allows you to be everywhere at once, 24/7. The perfect explanation, delivered perfectly, every time.

You?ll find online video to be an amazing time-saver. You?ll find it to be the ultimate sales aid. You?ll also find it to be the best quality-control insurance money can buy because you no longer have to say the same things over and over, one client at a time. You just e-mail your clients the link to your latest video. Be the person on the screen.

Your prospects are gathering more and more information from online video. Why not let them gather it from you?

The most common mistake is making videos too long. Break complex ideas into bite-size chunks. Shoot for 60-second videos. These are devoured like potato chips: ?Just one more. One more. One more. OK, one more. One more.?

Make a 90-second video only when it can?t be avoided.

Yes, this means you?re going to have to script your videos and read them from a prompter, just like a network newscaster. The outcome will be you ? happy you ? looking directly into the eyes of the viewer. Screen text and graphics are easily added.

So what are you waiting for?

Roy H. Williams is president of Wizard of Ads Inc. E-mail: roy@wizardofads.com

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YouTube Is For Your Radio Station

by Loyd Ford

So, you have fewer employees in a radio station than in any time of recent (or extended memory).  You have fewer personalities in the building.  You have a smaller group of people working on keeping your images in front of active listeners in your market, right?  If only you had some tools that could help you spread your effort so you could do more with less.

Today we focus on YouTube. 
Why YouTube for your radio station?

YouTube is the second largest search engine in the world.  Is your radio station on YouTube?  There are 2 billion videos viewed on YouTube daily.  Every minute, 24 hours of video is uploaded to YouTube. We know that visuals move people and visual ?suck people in.? 

Is your radio station on YouTube?
Consider the many ways you can engage listeners with video and radio.  Think about the different parts and people of  your radio station and how you can engage listeners when those people are voice tracking, making appearances, sleeping, doing  laundry.  Why?  Because when you record video for YouTube, that video content goes to work for you. 

Here are some of the people who can influence your YouTube content: 
Morning show
Midday talent
Afternoon talent
Weekend talent
Promotions director
What kind of content can we put up on YouTube that will generate views?
Concerts
How To videos for simple subjects
Personality video blogs
Radio station features
Remotes  (including appreciation of clients)
Backstage with an artist
Festivals, fairs, market events
Listeners at the front desk picking up prizes  
Public Service (announcements of local community events)
Station events 
Movie reviews 
CD reviews 
Gossip updates (about stars in your format or Hollywood)
Using some creativity can really be helpful in engaging listeners and drawing them to the personalities on your station  and back to the radio station itself. It does not pay to be passive.  We know this is true because the most active ?fans? of your radio station are much more likely to grow your listening in ratings.  They are active on multiple social media platforms, and you should be active there, too.
Checking social networks is now 4th on the list of internet activities (that?s ahead of email and is growing day by day). Your listeners expect to see you in the forms of social media they are using.  When you are not there, your competitors likely are there. You have to sleep.  YouTube doesn?t.  Use it.  Be smart about the content you provide.  I always recommend that  stations build a plan first and then involve every member of your team in using the plan to generate additional engagement and  growth for your station in social media.  And always end content by leading listeners back to the radio station.

Loyd Ford programmed very successful radio brands in markets of all sizes for years, including KRMD AM & FM in Shreveport, WSSL and WMYI in Greenville, WKKT in Charlotte and WBEE in Rochester, NY.  Learn more about Loyd here:  http://about.me/loydford. 

Reach out to Loyd via e-mail HERE
Visit his new Facebook page HERE

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How to Sell a Facebook Sponsorship Using YouTube.

by Radio Ink Blogger Carl Magnusun.

Social media is meaningless if you have nothing meaningful to give your listeners. Give them excitement, give them unique content, give them characters, give them what they?ve come to rely on your station for and not only will your social media strategy click into place much easier but pretty soon you?ll be generating revenue. Rodney Whitaker is the Interactive Sales Manager at Maverick Media in Santa Rosa, California. Whitaker describes how a simple idea turned into a sponsorship using social media.

?We came upon the idea for River Rarities purely by a real life experience. Mike Waterman, the River program director, and I had been sending YouTube videos to each other of live performances of our favorite classic rock artists. Then it hit us. If we enjoyed seeing these videos maybe our listeners would too and River Rarities was born.?

Whitaker describes how his idea was put into action. ?At 9AM each weekday Lauren Marks announces the River Rarities song of the day and invites listeners to view the video on the stations Facebook page. Listeners view and comment and engage with the station and each other via that wall post. There?s the typical comments about how they miss being able to have hair like that (some of them just miss having hair), they tell stories about when they saw the band live, they suggest other vintage concert footage for us to feature, and so on. Then we have a special sponsor branded webpage with the River Rarities archives where listeners can see all of the past videos we?ve featured. Listeners love it!?

This is all sponsored by a local live music venue and Whitaker says the advertiser loves it. "They just renewed for another 6 months. It?s become a center piece of their advertising with the station and allowed us to leverage more revenue and strengthen our relationship with the client. But equally, if not more important, we?re creating more value for listeners and more opportunity for engagement. And we?re doing it with social media which doesn?t cost the station anything.?

Whitaker advises other broadcasters to "get after it" when it comes to leveraging social media to create revenue opportunities. ?Years ago when we first started streaming a client asked me, ?Are listeners changing their habits because of where and how you are delivering content?? Actually the opposite is true and to an even greater extent today? we are changing what we are doing because of where and how consumers are consuming media.  If ?Radio? is defined as the box in the corner or the thing in your car with a dial, we?ll go the way of the dinosaur. If we evolve? we can win. Listeners are using social media so whether you make money with it or not you better be there. If you?re there why not be creative and find ways to engage your listeners and make money doing it? Some broadcasters are uncomfortable with Facebook because they see it as competitive rather than complimentary to their broadcast and online properties. To them and everyone else reading this I shout:
?DON?T WORRY ABOUT COMPETING! DO WHAT YOU DO BEST AND THERE IS NO COMPETITION!!!?

Whitaker says broadcasters should use the most intimate mass medium wisely. "Radio now has the tools to reach out to virtually every single listener and make their pocket vibrate?yet we struggle. We struggle because we?ve lost our mojo?and that lack of excitement and sizzle and relevance comes through in boring and stale voice tracks, websites and social media posts. You are in the business of making great audio content and serving your community with the music, news and entertainment they need/like/want?wherever they are (on-air, online, mobile, social). So do that more. Do it better."

Whitaker can be reached via e-mail at rodneywhitaker@maverick-media.ws

Carl Magnuson is a blogger for Radioink.com and Co-Creator and Director of Sales, Social Radio LLC. He can be reached via e-mail at thevoiceofcarl@gmail.com

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