3-27-13
You would think after 25 years of extraordinary success Rush Limbaugh might want to focus more on his golf game. In an exclusive interview with Radio Ink Magazine (release date April 8) Rush says he does not have an exit plan. "I cannot imagine not doing this, not having this to come to each day." A very strong argument can be made that Rush Limbaugh is the most successful broadcaster radio has ever seen. At age 62, with 25 years of syndication under his belt, Rush is still going strong. Rush launched into syndication on August 1, 1988, on 56 stations. Today, and for years, he's been heard on nearly 600 stations, by up to 20 million people each week, on the highest-rated national radio talk show in America.
Fellow conservative talker Glenn Beck tells Radio Ink there are no adjectives too big to describe Rush's
accomplishments over the past 25 years. "He is an innovator, a trailblazer and a pioneer whose sustained success is unmatched. He essentially created the medium 25 years ago and is still doing it better than anyone else. In this age of media fragmentation, Rush proves the power of radio - he talks to more people every single day with his microphone than essentially anyone else in the country."
Consultant Ed Shane reflects on Rush longevity and successful career. "There?s something to be said about being first; however, first is not enough. Being good is the first rule of longevity. Rush is a good communicator with an engaging voice. Rush knows that stories are the essence of the medium. Stories well told engage listeners. Notice that I haven?t mentioned politics. Rush?s success is based on politics, but his rise was not. From 1969 through 1992, there were 
only four years without a Republican in the White House. When Rush started, there was no need for a political voice from the right."
"What he tapped instead was the politics of the unheard. Aging baby boomers, mostly white, felt they had no voice against something troublesome that Rush detected: A country besieged by left-wing journalists, environmentalists, feminists, and others Rush could paint with the label ?wacko.? He gave his audience stories that reflected their beliefs and made himself a cultural phenomenon. He has repeatedly said that his principal job is to hold an audience, not to champion causes. Rush also knows that repetition creates belief."
Rush says, "I'm REALLY lucky. I knew what I wanted to do when I was 8 years old and I am doing it on my terms. I am doing what I was born to do and I don't think anyone can be more fortunate than I have been. The key is having fun. I had to make it fun. For anyone who wants to succeed in broadcasting, that?s an important lesson. Remember that your audience is who makes you successful, not the media that may cover your success."
To order Radio Ink in time to receive our NAB issue with an exclusive interview with Rush GO HERE or call 561-655-8778# If you'd like an opportunity to receive one of our digital issue free, contact Ed Ryan at edryantheeditor@gmail.com
(3/28/2013 2:56:36 PM)
It's a travesty the this lying sack of poo-poo is deified by publications like Radio Ink...he should be run out of town on a rail.
(3/28/2013 6:10:27 AM)
Lash Rambo is the central purpose of the deregulation ans serves as THE VOICE of big money and the love of it. He has served it well!
If anyone believes otherwise than they are simply believing "the Prince of the Air" and the Father of All Lies.
(3/27/2013 6:30:53 PM)
Its easy to have a story everyday when you dont have to fact-check anything and demonize 53% of the population. He has no audience under 40 and he will be extinct soon. What a joy that will be!
(3/27/2013 3:17:44 PM)
The most successful broadcaster we've ever seen?
Does the name Paul Harvey ring a bell?
No question, Limbaugh has made a lot of station owners a lot of money. But one of radio's biggest problems is, there is Rush Limbaugh and numerous Limbaugh wanna-bees like Glen Beck,and none of these older right wing talk hosts have any appeal to the under 40 age group. ...Where are radio's new emerging national or local rising star personalities? There aren't any!
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