6-6-13
Clear Channel today announced the launch of iHeartRadio?s Show Your Stripes, a company-wide community service initiative to address the issue of unemployment among U.S. military veterans and encourage businesses to hire them. Clear Channel says it will spend more than $75 million in radio, digital, and out-of-home resources to highlight the skills brought back by returning servicemen and women and their value to employers in the workplace.
President of Clear Channel Entertainment Enterprises John Sykes said, ?The U.S. government has invested billions of dollars training the most technically skilled and qualified group of veterans in our history. These veterans are now returning home with the kind of specialized training that makes them ideal job candidates for American businesses ? small and large. By leveraging Clear Channel?s enormous reach to showcase the value that these returning vets offer employers, we can generate real action, connecting highly qualified veterans to employers who need their services.?
For the campaign, Clear Channel partnered with Monster.com and Military.com to connect businesses and veterans. Showyourstripes.org offers veterans and businesses a customized experience that delivers the most relevant and helpful employment resources in a clear and easy-to-navigate way.
To launch the campaign, artists across all music and entertainment genres, including Elton John, John Legend, Kelly Clarkson, Carrie Underwood, Brad Paisley, Ryan Seacrest, Mario Lopez, Trace Adkins, and LL Cool J have recorded a series of PSAs that showcase stories from veterans who have successfully found jobs. Kelly Clarkson tells the story of Jeff Marshall, a 10-year member of the U.S. Air Force special operations command who is now working in online operations at Facebook.
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