6-25-13
More confirmation that radio had a week quarter to start the year. Kantar Media, which is a strong indicator for how national revenue came in for all media, says radio declined 1.7% in the first quarter of 2013. Overall Ad Spending was down 0.1% in the first quarter of 2013, compared to 2012, according to Kantar. Marketers spent $30.2 billion on ads in the U.S. during the first quarter. That follows a 4th quarter of 2012 that was up 3% thanks to political and Olympic spending. TV experienced a 0.3% increase while Spanish language TV was up 13.5%. That's seven consecutive quarters of double-digit growth for Hispanic Television. Newspaper was down 4% with national newspapers dropping 9%. Automotive, the largest ad category, dropped 5% in the quarter, spending $3.4 billion in advertising.
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