Kantar: Big Brands Spent Less in Q3

12-23-14

Procter & Gamble and AT&T were among the big-name advertisers that cut their ad budgets in the third quarter of 2014. Kantar reports that P&G reduced spending 16.1%, and AT&T cut its ad budget 11.3%. Advertising from the top 10 companies was down 1.7% through September. A year ago, ad spending was up slightly.

The automotive category experienced the biggest decline, down 4%, coming mostly from dealer groups. Kantar also says the top 100 advertisers, which make up nearly half of the total spent on advertising, increased 1.3% through September.

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Kantar: Total Q2 Ad Spend Was Flat

9-16-14

Total advertising expenditures increased 0.7 percent in the second quarter according to Kantar Media. During the first six months of 2014 ad spending grew 3.1 percent. According to Kantar's numbers, national spot radio declined 6.2 percent and local radio, for English language stations, was down 3.6 percent. Kantar says both segments were hit by sharply lower spending from the financial service, insurance, and restaurant categories which outweighed small gains from telecom and retail advertisers. Network radio was up 5.6 percent.

In other media, Kantar says television increased 5 percent, Internet display spending grew 6.2 percent as financial, retail, and local service marketers raised their budgets. Print declined substantially, with local newspaper advertising down 9.7 percent and national newspapers off 15.8 percent.

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Kantar: U.S. Ad Spending Up 3.5% In Q2

9-9-13

According to Kantar Media, total advertising expenditures in the second quarter of 2013 increased 3.5 percent from a year ago and finished the period at $35.8 billion. Total spending for the first six months of the year grew 2.0 percent to $68.9 billion. Radio was mixed. Spending in national spot radio rose 5.8 percent with strong demand from telecom, restaurants, and retail segments. Local radio fared less well as quarterly expenditures dropped 1.6 percent.

?Ad spend has now increased for six consecutive quarters and, in reaching 3.5 percent growth for Q2, had its best performance in a non-Olympic period since the end of 2010,? said Jon Swallen, chief research officer at Kantar Media North America. ?However, the gain was boosted by two unusual phenomena. On one side, year-ago spending was deflated by major advertisers who conserved budgets in advance of the Summer Olympics and this makes current year growth appear larger. On the other side, there were more NBA playoff games this year and it generated a sizable windfall of extra TV ad revenue. Without these factors, Q2 ad spend growth would have been lower by about one full percentage point.?

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Kantar: Radio Down 1.7% in Q1

6-25-13

More confirmation that radio had a week quarter to start the year. Kantar Media, which is a strong indicator for how national revenue came in for all media, says radio declined 1.7% in the first quarter of 2013. Overall Ad Spending was down 0.1% in the first quarter of 2013, compared to 2012, according to Kantar. Marketers spent $30.2 billion on ads in the U.S. during the first quarter. That follows a 4th quarter of 2012 that was up 3% thanks to political and Olympic spending. TV experienced a 0.3% increase while Spanish language TV was up 13.5%. That's seven consecutive quarters of double-digit growth for Hispanic Television. Newspaper was down 4% with national newspapers dropping 9%. Automotive, the largest ad category, dropped 5% in the quarter, spending $3.4 billion in advertising.

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