Auto Dealers To Spend More On Ads In 2015

 9-25-14

Advertising Age has good news for radio as several major auto brands say they will increase their marketing budgets in 2015 to support busy model-launch schedules. Audi, Chevrolet, and Lincoln executives made that announcement at the Automotive News Marketing Seminar in New York this week.

Auto has been radio's biggest advertiser for a very long time. The article focuses more on TV and digital spending but radio always seems to benefit in some way when more automotive dollars are on the table. One other quote of interest came from Chevrolet's CMO Tim Mahoney when he was asked about vehicle connectivity. Chevrolet plans to launch 4G LTE connectivity in 30 models. Mahoney said, "When you have a statement that you can make about the brand ? 4G LTE and the things that it will enable down the road is really the bigger play."

Read the full story in Ad Age HERE

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Kantar: Total Q2 Ad Spend Was Flat

9-16-14

Total advertising expenditures increased 0.7 percent in the second quarter according to Kantar Media. During the first six months of 2014 ad spending grew 3.1 percent. According to Kantar's numbers, national spot radio declined 6.2 percent and local radio, for English language stations, was down 3.6 percent. Kantar says both segments were hit by sharply lower spending from the financial service, insurance, and restaurant categories which outweighed small gains from telecom and retail advertisers. Network radio was up 5.6 percent.

In other media, Kantar says television increased 5 percent, Internet display spending grew 6.2 percent as financial, retail, and local service marketers raised their budgets. Print declined substantially, with local newspaper advertising down 9.7 percent and national newspapers off 15.8 percent.

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Worldwide, Internet Ad Spend Growing in 2012

10-18-2012

Nielson is reporting that advertising is on the rise around the globe and across nearly all media types. Radio, which saw a global increase of 6.6 percent, was up in all regions measured. Here are the numbers, according to Nielsen?s Global AdView Pulse report  Internet (+7.2%), radio (+6.6%) and TV (+3.1%) offset the 1.3 percent decline in magazine spending in the first half of 2012, leading overall advertising investment to be up 2.7 percent.

Internet advertising made a powerful surge in the emerging markets of the Middle East & Africa (+30.3 percent) and Latin America (+20.6 %). Interestingly, despite being down in overall ad spend, Europe saw the third highest increase in Internet ad spend of any region (+11.2%). Magazine spending fell significantly in both Europe and North America, but magazines and newspapers both saw growth in other markets including Latin America, Asian Pacific, and the Middle East & Africa.

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Rush To Spend 4th in Joplin Missouri

July 1, 2011

Today Rush Limbaugh gave away a semi full of his new Iced Tea product to the community of Joplin Missouri. Then he announced he'd be going out to the community to celebrate the 4th of July with them in a local park. Rush was running a promotion to give away the tea and says many of the entrants that came from different communities submitted entries for Joplin. As you know Joplin was devastated by a tornado recently and the community has been trying to rebuild. "This is how America comes together" Rush said. "This is all about us doing just a little bit to bring some smiles to the faces of people who have been through a lot the past few months." Rush will give a brief speech at about 8PM after a couple of country bands play for the community.

(7/2/2011 11:17:01 AM)
OMG Just what our community needs
(7/1/2011 11:54:32 PM)
Nothing like turning a disaster into self-promotion.

Rush, my hat is off to you.

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