John Ford Joins Growing Radio Ink Team

1-5-15
Radio Ink is excited to announce that John Ford has joined our team as Director of News Operations, responsible for the Radio Ink Daily News headlines and radioink.com. Radio Ink Publisher Eric Rhoads said, "John is passionate about radio and the consumate professional. I'm thrilled he is on our team." Radio Ink EVP Deborah Parenti added, "Adding John's experience to our editorial team will help enhance and expand our coverage to readers at a critical time, one in which the industry continues to evolve and change."
Ford brings over three decades of radio broadcast management, consulting, and creative service experience to the Radio Ink team. He has demonstrated a wide variety of talents, including talk host, program director, and VP of new media, in roughly half of the nation's top 10 markets. Whether guiding on-air talent, introducing a new format, or integrating Internet trends and new media, John has evolved with the times. And as an Apple-certified Technical Coordinator and Apple Support Specialist with over 10 years of experience with Web- and cloud-based programming, the knowledge and skills he brings will be an asset as Radio Ink moves forward.
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Newspaper Audiences Growing Online

11-24-14

Data just released by the Newspaper Association of America shows 166 million adults accessed content on digital platforms in October, thats an increase of 17 percent over 2013. Year-to-date newspapers saw an increase of 20 million unique visitors. The growth is coming from female users and mobile. The mobile increase is 85 percent this year. Newspapers accross the country are scrambling to monetize the shift to mobile. In 2013 the newspaper industry generated $23.57 billion in advertising revenue. In 2006 that number was $50 billion.

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Is Pandora Growing At Radio's Expense?

8-13-14

Not according to NuVoodoo Media Services. The company says it interviewed nearly 1,100 people, ages 14-54, in all PPM markets, to understand how consumers interact with Pandora and radio; more specifically, whether users cut down on the amount of time spent with radio as they increase time with Pandora. Here's what they discovered...

The company concluded that 62 percent of Pandora users who listen for at least 30 minutes per day are spending just as much time with radio. Vice President of Research for NuVoodoo Leigh Jacobs said, ?These latest results validate our hypothesis that longer experience with Pandora doesn?t equate to less listening to broadcast radio. While those who?ve spent more time with Pandora tend to increase their daily TSL from the service, they claim not to reduce their TSL with broadcast radio.?

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We're Growing The Audio Ad Pie

5-23-13
Answering a question about the length of advertising units, Pandora CEO Joe Kennedy said, "We are bringing advertisers into audio advertising who have not been there." Those are manly coming from digital accounts, not the traditional $15 billion radio market. Kennedy said, "When we take audio advertising and make it targetable  we're clearly attractive.

Kennedy said, "We don't take :60's, we take :15's and 30's. We've been successful at telling advertisers that :15's on Pandora are more effective than "60's in the overcrowded traditional radio environment. We've had tremendous success at bringing auto dealers onto the Pandora platform which is a cornerstone of local advertising. We've been gradually increasing the overall ad load. Our strategy is to gradually grow it over time."

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Worldwide, Internet Ad Spend Growing in 2012

10-18-2012

Nielson is reporting that advertising is on the rise around the globe and across nearly all media types. Radio, which saw a global increase of 6.6 percent, was up in all regions measured. Here are the numbers, according to Nielsen?s Global AdView Pulse report  Internet (+7.2%), radio (+6.6%) and TV (+3.1%) offset the 1.3 percent decline in magazine spending in the first half of 2012, leading overall advertising investment to be up 2.7 percent.

Internet advertising made a powerful surge in the emerging markets of the Middle East & Africa (+30.3 percent) and Latin America (+20.6 %). Interestingly, despite being down in overall ad spend, Europe saw the third highest increase in Internet ad spend of any region (+11.2%). Magazine spending fell significantly in both Europe and North America, but magazines and newspapers both saw growth in other markets including Latin America, Asian Pacific, and the Middle East & Africa.

Read more HERE

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Pandora Says Audience Still Growing

7-23-2012

Pandora released its June ratings from Triton yesterday and said those numbers have increased to a weekly cume of 25.3 million, a 6% increase over March which was 23.9 million. The June Webcast Metrics from Triton Local says Pandora has anywhere between a 0.6 and 0.8 AQH rating in the 25-54 demo in all top ten Arbitron ranked markets. The Triton report also says Pandora has a 12.9 Cume in New York, a 16.9 Cume rating in L.A. and a 14.1 cume rating in Chicago (adults 25-54).

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It's Hard to Deny, They Are Growing the Revenue

While radio companies report relatively flat growth, the elephant trying to nudge into the radio room, continues to grow revenue and grow listeners. And while some may dispute whether Pandora's 6% share of total audio listening is real or relevant, and whether a few hundred million dollars makes much of a difference to a multi-billion industry, the fact is Pandora is growing and radio is not.

The latest swipe at the Pandora business model is that it will not hold up from the weight of the performance fees. Time will tell, but it's hard to ignore the numbers. Hundreds of millions of dollars, while a small percentage, are coming from somewhere. In the quarter that just ended Pandora's revenue was $80.8 million a 58% jump over the same quarter a year ago. The radio industry reported Q1 revenue for radio was up 1%. And don't forget more automobiles are coming to market with Pandora as an option on the dash. In fact, it's becoming a promotional highlight for car companies. (The battle for the Dashboard is a key topic at Convergence 12 in June)

Breaking down the quarterly revenue numbers, advertising revenue was $70.6 million, a 62% year-over-year increase. Subscription and other revenue was $10.2 million, a 38% year-over-year increase. Pandora reported total listener hours grew 92% to approximately 3.09 billion for the first quarter of fiscal 2013, compared to approximately 1.6 billion for the first quarter of fiscal 2012. 2Q13 And, Pandora gave guidance for the next quarter and the year. Revenue is expected to be in the range of $99 million to $101 million. Fiscal 2013 Guidance: Revenue is expected to be in the range of $420 million to $427million. Typically a radio company does not give much guidance, certainly not as specific as these numbers, citing lack of visibility and an uncertain economy.

(5/25/2012 7:49:21 AM)
For our small station, Im not concerned about Pandora. Why? Well I dont think Pandora will be broadcast all of the high school sports games, or have local news and obits(yes we still do that), our local polka show(with a well know local band leader) has a better variety than Pandora, Im doubting Pandora will be broadcasting from our local dairy breakfast, fair, and other local events. Yes Pandora is increasing its revenue, but there are still things our station can do that Pandora cant.
(5/24/2012 1:41:28 PM)
I am still struck by the fact that Pandora continues to lose more and more money each quarter. Their expenses continue to go up faster than their revenues. Mobile ads are less valuable and harder to sell and that is where there growing audience lies. Every new listener increases their expenses and at the same time makes their inventory less valuable because more and more of it is being created. Adding to all of that, there is a new rate setting proceeding coming up and SoundExchange and the record labels are not likely going to agree to reduce rates to keep Pandora afloat. I like the product, but how long can they continue to lose money and still stay in business.
(5/24/2012 9:31:18 AM)
Enough. It is time to rename your publication Pandora Ink.
(5/24/2012 8:15:56 AM)
I'll always remember the first time I bought my wife a bouquet of helium-filled latex balloons. God, they were beautiful! When I woke up the next morning and came downstairs, the balloons had descended from their ceiling kiss and were now dancing just a few inches from the floor. We all know the answer to how that happened. Word to the wise: Take the external threat represented by Pandora seriously. We've seen this slow leak of revenue and relevance before (remember that trendy little nothing called digital?). Popeye used to say, "If you can't beats 'em, join 'em!" The biggest radio groups have the core assets to compete. Let's not whine about the competition. Let's just do our thing better!

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Local Focus Adding to Growing Roster

Local Focus Radio finalized three new national representation agreements this week-- NCA Inc.?s WRSA-FM in Huntsville, AL, Magic Broadcasting?s WGWD-FM in Tallahassee, FL and Horizon Broadcasting Company?s WBYW-FM in Panama City, FL. 

Penny Neilson, President and Owner of WRSA-FM said ?As an independent broadcaster, we felt it important to choose a rep firm that shared in our mission and philosophy. It?s important that smaller, independent companies like NCA and Local Focus radio support each other. We are committing to them for national representation because they are committed to independent broadcasters? success.?

Kay Olin, President of Local Focus Radio, said, ?It means so much to have the opportunity to grow with Horizon and Magic Broadcasting. We appreciate their confidence and continued commitment. We are also thrilled about our new relationship with NCA Inc.?s WRSA-FM in Huntsville. We believe that independent broadcasters deserve independent representation, and that we can bring renewed passion and commitment to their national sales.?

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Online Radio Fastest Growing Radio Option

4-3-2012

According to NPD, a company that provides consumer and retail information, online radio is the fastest growing music listening option among U.S. consumers. NPD says in 2011, 43 percent of U.S. Web users chose to listen to music via Pandora, Slacker, Yahoo! Music, and other online radio options, which is 9% higher than 2010. NPD also said consumers listening to music on the radio was flat at 84%. Arbitron has been reporting listening numbers in the 90's. NPD based its information on data collected from 5,799 consumers, 13 and older between December 14th and January 3rd.

The company says, "based on the findings of NPD?s ?Annual Music Study,? there were 18 million more online radio listeners in 2011. Listening to free online radio is most popular among young adults age 18 to 25, and strong listener growth is also occurring among the 36- to 50-year-old age segment. Licensed online radio services are having two important effects on consumer music listening habits? said Russ Crupnick, senior vice president of industry analysis at NPD. ?Listeners are citing these services as a reason to do less file sharing, and they credit online radio with improving their ability to discover new artists.?

NPD says that "although consumers are overwhelmingly opting for free ad-supported online radio options, consumers? conversion to paid versions of online, on-demand radio remains low. While 42 percent of Web users listened to free radio options in 2011, just 3 percent paid to listen to radio online.

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(PODCAST) Mentoring. The Key To Growing Your People

Download this show

2-22-2012

Rene Petrin is President and Founder of Management Mentors and the author of "Mentoring: A Business Strategy That Works."  Petrin started his company in 1989 after spending 12 years as a Vice President of Human Resources in healthcare and sales. His focus now is employee development with a specific focus on mentoring. Petrin believes a successful mentoring program can improve the quality of an organization and prevent turnover.

Petrin has a master?s degree from Harvard in consulting and counseling psychology and a bachelor?s degree in health administration and planning from the University of New Hampshire. We interviewed Petrin about how a mentoring program can improve the quality of your organization and prevent your best employees from leaving. In our interview he gave us some great success stories and named companies you can follow that have implemented a mentoring program to improve their organization.

Listen to our Podcast with Petrin HERE

Purchase Petrin's book HERE
Visit his website HERE
Contact him by e-mail HERE
Read some of his FREE White Papers HERE

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Pandora: "Edison Survey Shows Listenership Growing"

12-14-2011

Pandora shot out another monthly Edison research survey, this one for November. And, the company says the November numbers show Average Quarter Hour gains in each of the top ten markets over September. Pandora says the survey shows the service posted 13 to 25 percent AQH listening increases in each market with the biggest AQH gain of 25 percent occurring in the New York metro survey area.

Pandora Chief Revenue Officer John Trimble said, "Accurately reflecting our audience listenership is critical to our clients, whether they are conducting a large national campaign or a highly targeted local one. Average quarter hour, or AQH, is the industry standard for buying radio advertising and providing buyers with an apples-to-apples metric is just one of the things we do to help advertisers determine the value of running campaigns on Pandora."

November 2011 Pandora Radio Ratings
Monday-Sunday, 6.00 a.m. - midnight

New York
 Adults 18 - 34 = 0.9 AQH rating; 19.9 cume rating
Adults 18 - 49 = 0.6 AQH rating; 13.0 cume rating

Los Angeles
 Adults 18 - 34 = 1.2 AQH rating; 25.1 cume rating
Adults 18 - 49 = 0.8 AQH rating; 16.8 cume rating

Chicago
Adults 18 - 34 = 1.0 AQH rating; 21.7 cume rating
Adults 18 - 49 = 0.6 AQH rating; 14.5 cume rating

San Francisco
 Adults 18 - 34 = 1.2 AQH rating; 26.2 cume rating
Adults 18 - 49 = 0.8 AQH rating; 17.4 cume rating

Dallas - Ft. Worth
Adults 18 - 34 = 1.0 AQH rating; 22.9 cume rating
Adults 18 - 49 = 0.7 AQH rating; 15.9 cume rating

Houston
Adults 18 - 34 = 1.0 AQH rating; 23.0 cume rating
Adults 18 - 49 = 0.7 AQH rating; 15.8 cume rating

Atlanta
 Adults 18 - 34 = 0.9 AQH rating; 21.1 cume rating
Adults 18 - 49 = 0.6 AQH rating; 14.7 cume rating

Philadelphia
Adults 18 - 34 = 1.0 AQH rating; 22.7 cume rating
Adults 18 - 49 = 0.6 AQH rating; 14.9 cume rating

Washington, DC
Adults 18 - 34 = 1.2 AQH rating; 26.1 cume rating
Adults 18 - 49 = 0.8 AQH rating; 17.2 cume rating

Boston
Adults 18 - 34 = 1.0 AQH rating; 23.3 cume rating
Adults 18 - 49 = 0.7 AQH rating; 15.1 cume rating

Portland
Adults 18 - 34 = 1.2 AQH rating; 23.6 cume rating
Adults 18 - 49 = 0.8 AQH rating; 17.4 cume rating

Edison Research analyzed Pandora data to determine exactly how many listeners tuned in, how long each listened, and then converted that into Average Quarter Hour and weekly cume metrics using industry accepted methodology for metro survey areas. For this analysis, Edison did not include Pandora One subscribers who are not served any advertisements.
*November 2011 is defined as October 13, 2011 to November 9, 2011.

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