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Showing posts with label Focus. Show all posts
Showing posts with label Focus. Show all posts

Saturday, May 16, 2015

Focus 360 & WYD Ad Sales Team Up

5-12-15

WYD Media Ad Sales will provide enhanced ad sales representation for Focus 360 in a new agreement announced Tuesday. Focus 360, which provides integrated media solutions to advertisers and broadcasters, will work closely with WYD, which has specialized in sales of spoken-word content. Focus 360 will continue to work directly with certain agencies where the company has long-standing relationships, including Jelli.

Focus 360 CEO Phil Brown said: "This is a tremendous opportunity for us to extend our sales efforts. WYD's resources and sales talent will enable us to increase our presence at key agencies, thereby boosting revenue and enabling us to do an even better job at servicing our partners."

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Sunday, August 17, 2014

Radio Disney to Focus On Digital Distribution

8-13-14

On Wednesday Radio Disney announced it plans to sell 23 of its 24 stations with Los Angeles being the only market the company holds on to. Twenty-two of the stations are AM and one is FM. The company will be discussing the sale of the stations with all prospective buyers. As a result, jobs will be lost and the Radio Disney brand will be distributed through satellite radio and digital platforms.

Radio Disney?s General Manager, Phil Guerini, issued the following note to Radio Disney staff on Wednesday:

Dear Colleagues,

Across all forms of media, digital technology continues to dramatically change consumer habits -- from the iPad, mobile devices and the push of connected devices into the home -- and these changes compel us to evaluate and evolve our businesses. Today, we're announcing meaningful changes to our Radio Disney business.

Radio Disney will be increasing investment in both digital distribution platforms and music-centric programming.  These decisions will optimize Radio Disney for long-term growth and better reflect the habits of the consumers we serve -- a national audience of kids and families. We are partnering with the most popular digital radio services including our distribution partner of over 12 years, SiriusXM, and the newly forged agreements with ShowMobile, Slacker and Harman's Aha Radio. We also have our fast-growing Radio Disney App for iPhone, iPad and Android, our WATCH Disney Channel partnership and our Top 30 syndication partnership that's building across the U.S. We will also be exploring new digital extensions of Radio Disney's programming, including the Radio Disney Music Awards and Radio Disney's Next Big Thing (N.B.T.).

As part of this investment shift, at the end of September, we will be selling 23 of our 24 local radio stations, retaining KDIS-AM Los Angeles to originate Radio Disney's national network programming. The operations of the Los Angeles station will be picked up by the national team. These changes will result in the elimination of some positions, adjustments to other roles and the addition of some new positions. Today and tomorrow, we will be talking individually to those directly affected. Please know that we approached this decision with care and rigor and will provide transition support to those who will be departing the organization.

I have always been impressed with the dedication and camaraderie of the people at the Radio Disney network and local stations. Thanks to that teamwork, Radio Disney leads the radio industry in delivering age-appropriate music and entertainment for kids and families. As we wish our colleagues all the best, we remain committed to continuing the momentum.

Sincerely,

Phil

(8/14/2014 1:52:12 AM)
Sorry ladies and gentlemen... But when one of the best run companies in the world, the Walt Disney Company, throws in the towel on AM radio... well, that says it all. Sadly, radio and especially AM radio, are in the sunset of their lifespan.
(8/13/2014 3:03:38 PM)
Do the lucky buyers get the IBLOCK transmitters?
(8/13/2014 3:02:02 PM)
As the radio industry continues to rearrange the deck chairs on the Titanic, religious broadcasters praise the Lord for all the new opportunities of those AMs.

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Thursday, August 14, 2014

DASH To be Focus Of Radio Show Super Session

8-12-14 

Ford Motor Company's former president and CEO Alan Mulallay will be interviewed by ABC Television's Dan Harris at the upcoming Radio Show in Indianapolis. During the session called "Executive Future," being held on Thursday September 11 at 3 p.m., Mulally will discuss the future of radio, technology, and the automotive industry.

RAB President and CEO Erica Farber said, "As the former chief executive of one of the 'Big Three' automotive companies, Alan Mulallay will have insights and opinions on the future of automotive and radio?s role on the dash and its future in an Internet world. We're confident Harris will ask the important questions, making this a thought-provoking session for all of our attendees."



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Monday, March 31, 2014

Focus 360 To Rep "Both Sides Now"

3-25-14

Both Sides Now is a weekly show that highlights both sides of political issues.Those that have appeared on the program include Ron Reagan, Katrina Vanden Heuvel, Bob Shrum, Jonathan Alter, Mary Matalin, Erick Erickson, David Frum, Rich Lowry, and Torie Clarke. Focus 360 will provide ad sales representation.



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Tuesday, July 9, 2013

Local Focus Sold to Genesis

7-8-13

Genesis Media Holdings, which owns McGavren Guild Media, has acquired Local Focus from Kay Olin and Dave Demer. McGavren Guild and Local Focus will operate independently under the Genesis Media Holdings umbrella. Local Focus founder Kay Olin (pictured) will act as a consultant to Genesis Media.

Kevin Garrity is joining Genesis to a newly created position of Manager. Garrity has 26 years worth of radio experience. Garrity was most recently Director of National Sales at Cumulus Media. Prior to his time at Cumulus, where he also held the positions of General Sales Manager for their Westchester, NY stations, and Northeast Regional National Sales Manager, Garrity spent 20 years at Interep, the last five of which he was President of ABC Radio Sales.

McGavren Guild Media President Lisa Sirotka-Sonnenklar said: "I am extremely excited to be working with Kevin to further build McGavren Guild Media.  I look forward to the additional support I will gain from his depth of industry experience.?



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Sunday, June 2, 2013

Focus 360 To Rep Dr. Joy

5-28-13

Focus 360 says it has a new advertising sales agreement with Radio America for representation of The Dr. Joy Browne Radio Show. Radio America COO Mike Paradiso said, ?Dr. Joy?s show has been a successful ratings winner for over 15 years. Partnering with Focus 360 will increase our revenue from national advertisers. We look forward to working with them as we continue to grow the Dr. Joy Browne Radio Program.?



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Tuesday, May 7, 2013

NBC Sports Sr. VP To Keynote Media Finance Focus

5-2-13
Senior VP of NBC Sports Ventures Rob Simmelkjaer will deliver a keynote address at Media Finance Focus in New Orleans May 22. Simmelkjaer is charged with leading international business development for the NBC Sports Group, including Golf Channel, NBC Sports, NBC Sports Radio, and other businesses, as well as overseeing NBC Sports Group?s stake in Universal Sports Network

Themed ?Unmasking Secrets to Success,? Media Finance Focus 2013 will be held at The Roosevelt Hotel in New Orleans from Monday, May 20, to Wednesday afternoon May 22. Simmelkjaer?s keynote for the event, which serves as the industry?s primary source of professional education for financial and business executives, is scheduled for Tuesday morning, May 21 at 8 a.m.

?We are looking forward to Rob Simmelkjaer?s keynote at Media Finance Focus 2013,? said Mary M. Collins, President and CEO of MFM and BCCA. ?With more than a decade in management posts at NBC Sports Group and ESPN, he has his finger on the pulse of one of the most important drivers for revenue and expense at virtually every form of media serving any market size, a subject of great interest to our attendees.?



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Wednesday, November 7, 2012

(SALES) Focus Follows Fun!

11-5-2012

In our crazy deadline-oriented world, we often forget to have some fun. I like to remind the sales managers that I work with that focus follows fun. Creating a fun work environment can be accomplished in various ways. One of the best that I have found to establish a fun atmosphere is to specifically design an event that challenges the group in an enjoyable way. When people arrive at work every day loving what they do, their attitudes become contagious.

Starting this summer, I had an opportunity to be involved in three specific fun events at media companies where Luce Performance Group consults.

Each company took the concept and put their spin on it. Below are some examples of the fun events that were created by each media company. The employees who participated told me that their event was hands down the best day that they have ever had working at their media company. Many said that it will be something they will not soon forget. Events like these can go a long way towards retaining employees since they can transform individuals into a team.

Example #1:  The Fifth Annual KCAL and KOLA Challenge:

The KOLA & KCAL Challenge was divided into two parts. The sales staffs of each station were pitted against one another in a full day of contests. The team events started that morning with a limo ride from the station to an indoor arena in nearby Upland, California. The teams had two types of challenges: mental and physical. The mental challenges centered on selling techniques. Each team had prepared for the mental challenge beforehand. They had studied such things as the seven steps of an opening call, the seven steps of a closing call, and calculating ROI. The physical challenges consisted of:
?        Blind Man?s Soccer
?        Shark Attack
?        Try Your Luck at the Puck
?        Hoop Dreams
?        Valerie Volleyball
?        Next Pizza Star
?        Beer Pongo-Bongo

All of the physical challenges were done as teams. In Blind Man?s Soccer, for example, a blindfold was put on one person while another team member coached them down the soccer field to attempt a goal. Basketball was a game of Pig, and Beer Pong was well, Beer Pong. After each physical event, the teams gathered for their mental challenges. The Challenge was a great teambuilding event for both staffs.
Example #2: 2012 Castanet Olympics:

The Castanet Olympics II was played outside by Okanagan Lake on a picture perfect day. Castanet is a hyper-local pure-play website which is the largest revenue per capita local website in the world.

Castanet included their entire staff for the event. The teams competed at the beach with basketball courts and soccer fields at their disposal. The Olympics was also an all-day event with physical and mental challenges. Castanet?s Olympics concluded with a competitive best-of-three on the sand volleyball court, and the winner took all. Until the volleyball game, points were awarded to each team for winning the physical challenge as well as the mental challenge portions of the event. Just as they did at KCAL/KOLA, an awards ceremony concluded the event with the winning team receiving gold medals and the other team silver medals. The winning team also shared a monetary prize.
Example #3: the Amazing Ricky Race:

The Amazing Ricky Race was the final event that I participated in this fall. It was the icing on the cake, or should I say the antlers on the deer. The Race also had both physical and mental challenges, but followed the theme of the TV show The Amazing Race.

The Amazing Ricky Race was an event organized by The Ozark Radio Network and The Ozark Horse Trader. The events centered on the Ozarks where farming and hunting are popular pastimes.

The sales reps from each group competed for bragging rights, a trophy, and a cash prize. This challenge had a twist from the others in that the mental challenges were done as a scavenger hunt to local client?s businesses. The teams had to answer various questions regarding sales and product information in order to get the clue for their next destination. The unexpected fun from the scavenger hunt was seeing how excited the customers were to participate in the event.

In the afternoon, physical challenges took over at the local pumpkin farm, including a  Pig Scramble. I had the ?privilege? of participating on one of the teams. Let?s just say this Nebraska boy held his own, pinning down the oinker while my teammate kissed the pig on the snout for 100 extra points. Finding clues in the corn field maze was quite the test not to mention the target practice using an air gun loaded with black walnuts. The Race concluded with a set of tiebreaker questions on selling techniques.

For all three locations, the events were certainly a day the participants will always remember. The positive energy and attitude bring back the ?loving what you do? part of work. One of my mantras has always been education is entertainment, and entertainment is education. These events epitomized that mantra.

Sean Luce is the Head International Instructor for the Luce Performance Group and can be reached at sean@luceperformancegroup.com.

Note: The success of these events was in direct correlation to their planning and execution. If you are interested in more information on these events, please contact me at the above email address.

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Monday, October 22, 2012

Radio Liberty in Moscow to Focus on Digital

10-21-2012

After laying off the majority of its staff a report in the Moscow Times says Radio Liberty is hiring more than 40 people who can help the organization focus on digital.

Radio Free Europe's vice president of content, distribution and marketing Julia Ragona told The Moscow Times, "The layoffs were necessary to build a "single team" with different skills that would focus on turning Radio Liberty into a digital multimedia outlet under its new director, Masha Gessen." Before the change, the station consisted of two separate teams for radio and online content. Ragona said the station's budget of $92 million would not be cut. The station is paid for with U.S. tax dollars.



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Saturday, June 2, 2012

Local Focus Radio Grows Some More

5-29-2012

Local Focus Radio has finalized a new national representation agreement with Rocking M Radio, bringing 17 new KS stations to their roster. Local Focus has signed over 40 stations in 4 months, and the company says it is adding salespeople and opening new offices. 

Local Focus President Kay Olin said, "Our growth has been steady in the last year and remarkable since January. I am confident that our mission to serve independent broadcasters is on target. More and more owners and operators are looking for new, unique options because they believe they are currently being underserved. We offer a great choice for stations who don?t want to be represented by the same owners that they compete with locally. Chris Miller and Rocking M Radio understand our value and commitment and we are so excited to have them as part of the Local Focus Radio family."



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Thursday, April 26, 2012

Local Focus Adding to Growing Roster

Local Focus Radio finalized three new national representation agreements this week-- NCA Inc.?s WRSA-FM in Huntsville, AL, Magic Broadcasting?s WGWD-FM in Tallahassee, FL and Horizon Broadcasting Company?s WBYW-FM in Panama City, FL. 

Penny Neilson, President and Owner of WRSA-FM said ?As an independent broadcaster, we felt it important to choose a rep firm that shared in our mission and philosophy. It?s important that smaller, independent companies like NCA and Local Focus radio support each other. We are committing to them for national representation because they are committed to independent broadcasters? success.?

Kay Olin, President of Local Focus Radio, said, ?It means so much to have the opportunity to grow with Horizon and Magic Broadcasting. We appreciate their confidence and continued commitment. We are also thrilled about our new relationship with NCA Inc.?s WRSA-FM in Huntsville. We believe that independent broadcasters deserve independent representation, and that we can bring renewed passion and commitment to their national sales.?



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Underwood Focus of Clear Channel Mega Promotion

4-24-2012

Clear Channel is teaming up with Sony Nashville to launch Carrie Underwood?s fourth album, Blown Away, which is set to be released Tuesday. Clear Channel has launched a two-week-long on-air and online Artist Integration Program designed to introduce Blown Away to listeners and fans. The multi-platform promotion will also feature a special performance by Underwood for iHeartRadio Live, a Clear Channel entertainment production at the iHeartRadio Theater presented by P.C. Richard & Son in New York City.  

The campaign will include a series of on-air spots created by Clear Channel?s Imaging Directors which will run on Country stations nationwide and their online station streams, featuring audio clips of Underwood. One winner and a guest will receive a trip to the Bayou Country Superfest to meet Underwood and see her perform, courtesy of Arista Nashville.  

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Sunday, April 15, 2012

Local Focus Adds 2 in Montana

4-13-2012

Local Focus Radio has finalized two new national rep agreements-- Mountain Broadcasting?s KHDV-FM and KMSO-FM in Missoula, MT and Capri, Inc.?s KMTX-AM and FM in Helena, MT. Sheila Callahan, President and GM of Mountain Broadcasting said, ?Mountain Broadcasting is pleased to extend the reach of their award-winning sales team by working with Local Focus. Kay Olin and her sales reps have strong relationships with national media buyers and account managers. Their presence in major markets from L.A. to Philadelphia and Seattle to Chicago gives Mountain Broadcasting a competitive advantage in an increasingly competitive media world.?



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Thursday, April 12, 2012

(DIGITAL) It's Time To Put Digital In Focus?

4-10-2012

One of the most exciting things about digital technology is the creative flexibility it affords us in serving the needs of our listeners and advertisers. However, that flexibility often leads to a problem many station PDs and sales managers grapple with: What do we do when we can do anything?

The obvious answer is to focus on what delivers the most balanced benefit to the station while providing the best value for our listener and advertiser customers. But how do we do that? And how do you create a system that your organization can follow, to identify the projects that are worth doing as well as measure their results for future improvement?

To help plot a course your station?s digital department can follow to success, I tracked down digital media consultant Rockie Thomas (pictured to the right) in the hope she?d share her insights on how to shape a winning strategy.

MAGNUSON: Rockie, what can radio stations do to build a better system for digital success?
THOMAS
: First, it helps to identify the problem, so you can understand it and avoid it. What I see most often are companies blindly jumping into digital programs without first defining their goals. They try to start 10 different programs in different departments, creating digital silos with no real direction or long-term strategy. And we?ve all seen what happens next: The staff gets frustrated, declaring XYZ digital product sucks! The project isn?t implemented completely because the staff didn?t believe in it, or didn?t understand why they were doing it. Then that cycle continues from one project to the next until everyone is burnt out, secretly wishing the clock could go back to when we just sold spots.

MAGNUSON: So what can a station do to make sure they?re picking the right projects and following through to create wins and a sustainable strategy that leads to long-term consistent success?
THOMAS: Focus and innovate in threes. I call it the digital trinities. Develop three new digital programs on a three-month cycle, one for each of these three areas: sales, content, and marketing.

MAGNUSON: Can you give us an example of a different program for each area?

THOMAS:  Sure. Sales: Incoming lead tracking, proper client databasing with relevant email/website touchpoints, and even advertiser training. We have to remember clients are equally new and sometimes overwhelmed by digital. Content: CMS : Is it creating a funnel or colander in terms of content production? Audio/video player strategy, content distribution strategy, to name a couple. Marketing: Pinterest, mobile data collection for event marketing; using social media as station brand marketing; Twitter, is it really necessary?

MAGNUSON: Great, so how does a team go about identifying specific programs for their station?
THOMAS: First thing you do is follow the three I?s, which are Inspect, Innovate, and Implement. Inspect: This means you take a hard look at your current digital efforts, look at your metrics, the human capital it takes to create each one, and your sales. Then ask, ?Is it worth it?? If not, get rid of it. The law of attraction also applies here: Clutter will attract more clutter; you do not want digital clutter. Think of how Apple presents itself and its products. It?s always clean and minimalist yet beautiful. So be ruthless when it comes to clutter, and don?t be afraid to cannibalize established digital offerings if they can be replaced with something better that produces more revenue for the station.

Next, Innovate: Get the smartest group of people you know in a room together. Folks from all parts of your station, along with advisors from outside the station. You might also think about including agency people and your big advertisers; they?ll be flattered and appreciative you asked. Brainstorm digital programs for sales, content, and marketing. Radio has no shortage of ideas; our creative ability is our strength. The next step is the challenge. Implement: Before you leave the room, decide on one digital program for each department and assign a project owner. The owner doesn?t need to be the manager.

Also, offer some form of bonus for successfully completing the project. Sales people aren?t the only ones who like goals and bonuses. A paid day off, a night out on the town, a weekend getaway?whatever gets the team excited. Then decide what the end goal will look like and assign three-monthly milestones you can measure your progress against to make sure you?re on track to reach each of the three goals. Then repeat the I?s. Inspect: Three months later, what has happened? Were the goals met? What did you learn?  And so on.

MAGNUSON: So, not only does the three I?s plan break down the digital strategy into manageable pieces, it continually self-reinforces as long as you?re following the plan.
THOMAS: Exactly. As this short-term digital strategy, focusing on three months, gains traction, it will help your long-term strategy come into focus as well. And the revisiting every three months will keep you from getting lazy or complacent. In digital, concepts change too quickly to assume you have your strategy figured out for a year or two from now. A good example is Pinterest. I guarantee you have listeners all over that site, and it was basically an unknown three months ago.

MAGNUSON: Excellent point. Any final thoughts for those of us tasked with big digital responsibilities?
THOMAS: Yes! Recently, author Malcolm Gladwell was quoted as saying, ?Don?t give me more. Give me less and make it good, and you?ll be in business forever." This is great advice for our digital people to keep in mind. Even though digital moves really fast, remember BSF: Breathe, Smile, and Focus. Digital and radio are supposed to be fun! Slow down and keep your eye on the goal. Listen to your gut, and if something doesn?t feel right for your station, don?t do it. Focus on being remarkable with what you can do ? remember the rule of three projects ? and don?t get overwhelmed thinking about all the things you could do. Create a system that works for your stations, formulate the plan, and implement it. Remember the 3 I?s!

Rockie Thomas is a digital media consultant and thought leader. If you?d like to ask her for more details on how to get your digital department in shape with the 3 I?s, please reach out to her at 303-910-2000 or rockie@notfiltered.com.

Carl Magnuson is an online contributor to Radio Ink and the Co-Creator/Director of Sales for Social Radio, an interactive, personalized content player for radio station websites. He can be reached at carl@socialradio.org.

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Saturday, December 3, 2011

Talent Must Focus Their Attention Online

by Phil Hendrie It's important on-air talent focus on developing a lasting and loyal online audience. I'm not sure why but radio somewhere along the line gave itself over to the most inept generation of executives any industry has seen in a long while. The result is, like Detroit, a business that can't make any money producing something everyone uses. You got me. But then my job and yours has always been about the 'creating.' So the good news is:  For talent a new day has dawned.

This crazy thing called the Internet is used, absorbed, cherished and loved by billions of people. Almost all are consumers, the willing recipients of what the web has to offer. The podcast has blown up. Internet radio at-home use is going up. Internet TV is now a part of your entertainment systems. It's all direct competition with radio. And all of that stuff needs product, something to constantly deliver. You and I have what it needs. We are the content creators. And my friend, just as they say in space no one can hear you scream, on the Internet no one can hear program directors scream.

The future is the web by way of wireless. That is the mobility the Internet needed and now has. Begin today, letting everyone know who you are by way of the Internet. Let them know what you do, where to find you and when. Get comfortable there and eventually buy some real estate. Your web site should be your headquarters. And your show should be first and foremost Internet friendly. Not radio friendly. Internet friendly.

Your shows should be downloads available to your fans. They can be sponsored or subscription based. Invest in video. Create content apart from your radio show. Do a Sunday morning videocast. I once did a show called "Professor Emory Clayton's Gospel Hour." I wore shades and a cape. Be original. Get so you don't solely rely on radio income any longer because you've created your own 'revenue streams.'

Start today. There isn't one move being made in radio that indicates anything has changed. Even on the web. 'I Heart Radio' held a massive music event last summer. I couldn't figure out what the big deal was because it was one day. There are 364 more. And how much did they pay those acts? What do they think you're worth? Do they actually know what they're doing with this juke box sensibility?

We no longer have to sweat the weird math of radio. As talent we have never had a better opportunity to completely control our own product and market it ourselves to billions of people. You can do it exactly as you like, target exactly who you wish and create a 24 hour stream of your work with interactive features like chat, merchandise and downloads. The best part is you get to take all the money to your own bank. I don't know if radio will follow newspapers into the basement of recorded history but you're not tied to radio anymore.

Phil Hendrie is a syndicated host on hundreds of radio stations across the country. His program, more like theater, is distributed by TRN. Leave your comments for Phil below. Check out his website at www.philhendrieshow.com

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Monday, November 14, 2011

Local Focus Expands Staff, Office And Stations

Rep firm Local Focus Radio, which specializes in small and medium markets has opened a new office in Florida to help manage the Hispanic agency growth and regional business. Tracey Duvall, a 25 year radio veteran previously with KATZ Radio will captain the initiative. Local Focus Radio has added over 80 stations since January, including their latest, KNIV-FM in Salt Lake City, UT, KBXI in Billings, MT, KZOY-AM & FM in Sioux Falls, SD and KZTS- FM in Little Rock, AR.

Kay Olin, President of Local Focus Radio, said, ?We have never been more proud to represent independent broadcasters who support local content and community. Having an office in Florida will give us more access to additional opportunities on their behalf. Tracey Duvall is the perfect addition to our team because she is a passionate seller, she has long term agency relationships and she believes in our mission of elevating the local market and station story.?

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Monday, July 11, 2011

A New Way For GM's To Focus On Their Product

by Danny C Fletcher

As the world turns today managers are faced with major cutbacks, of course the first to go is the promotions budget (which is contrary to what we have our sales people recommending to the clients?)  Then the consultant budget, the person who has an outside perspective, has the been there done that advice, the experts who zero in and drill down on what you the manager and owner can?t see. Two important areas, if you?re asking sales folks to go sell it. I?m just saying. Of course we smaller market broadcasters have never had the luxury of either, so here?s how we all focus on our product. 

In order to get a real time opinion and feel from your targeted core listener you must go where they frequent and casually survey potential listeners anonymously. What you?re hoping to get is a feel for what your station?s EPIM is (Equity Position in Market Place) relative to your competition. When listeners have a ?want? for your format, do they think of you first? Do it causally, anonymously and no family or friends comments count. Seek and scout out venues where your core profile listener frequents and interact with them by asking questions. If you want to control a conversation. Ask open ended questions and listen!

In your casual interviews ask: When you do decide to turn on the radio what station do you go to first? Ask that way because the majority of the answers will be I don?t listen to radio that often; although we know better. Ask, what has them listening to that particular station? When do you listen most? Where do you listen (home, car, internet?) As far as News, Talk and Sports Stations same thing only different questions. Ask: Where do the get their news, traffic reports and weather during a crisis or weather event? Where do they turn for timely accurate information?

LAW?. Do not knee jerk at every negative comment. You have to be thick skinned!!

Ok so you do something like this already. Is it with laser like FOCUS?  See what happens when you ask my way, with questions causally. You aggressively go for input and get quality and quantity surveys. It?s about communication so seek out the specific demographic and social graphic listeners for your format then there is a good chance they listen to you or a competitor. Remember we are only information gathers, we study the responses and we question ourselves and our staff for any other verification of ?real issues? that need to be addressed.  

You can also send a survey out via any number of free or inexpensive platforms such as Survey Monkey to your data base. Ask your listeners and clients how your doing and how you can improve. If the same ugly negative comment keeps coming around from your super core demo, you should take a look at the issue ASAP. Some of the best broadcasters I know have forgotten that radio is all about the product you're delivering to your local market and that's all that matter.

Danny Fletcher is President of  Fletcher Media Performance Group Inc. and JDTV He can be reached email: Danny@dcfletcher.com or 985 991 6161

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