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Thursday, April 26, 2012

Underwood Focus of Clear Channel Mega Promotion

4-24-2012

Clear Channel is teaming up with Sony Nashville to launch Carrie Underwood?s fourth album, Blown Away, which is set to be released Tuesday. Clear Channel has launched a two-week-long on-air and online Artist Integration Program designed to introduce Blown Away to listeners and fans. The multi-platform promotion will also feature a special performance by Underwood for iHeartRadio Live, a Clear Channel entertainment production at the iHeartRadio Theater presented by P.C. Richard & Son in New York City.  

The campaign will include a series of on-air spots created by Clear Channel?s Imaging Directors which will run on Country stations nationwide and their online station streams, featuring audio clips of Underwood. One winner and a guest will receive a trip to the Bayou Country Superfest to meet Underwood and see her perform, courtesy of Arista Nashville.  

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