Veteran consultant Jaye Albright penned a different take on contesting that we thought you needed to read. Here's a snippet, followed by a link to the full blog. "I know the radio promotion people and our air personalities generally prefer to limit folks like Brad to "you can only win once per month" or similar limitations, but in spite of this excess, I still feel that's a mistake. Radio contests are about making it fun and rewarding to listen. Smart stations make it easier and simpler for the kind of folks who love to play radio games and contests + participate in radio research to win more often." Get the full blog HERE eobot
Monday, April 23, 2012
Jaye Albright With A Different Take on Contesting
Veteran consultant Jaye Albright penned a different take on contesting that we thought you needed to read. Here's a snippet, followed by a link to the full blog. "I know the radio promotion people and our air personalities generally prefer to limit folks like Brad to "you can only win once per month" or similar limitations, but in spite of this excess, I still feel that's a mistake. Radio contests are about making it fun and rewarding to listen. Smart stations make it easier and simpler for the kind of folks who love to play radio games and contests + participate in radio research to win more often." Get the full blog HERE 
