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Saturday, April 14, 2012

Breaking Down Radio's Top Revenue Generators

4-13-2012

The big money in yesterday's BIA report was dominated by Hubbard, CBS and Clear Channel. In all, the highest billing stations for 2011 generated $477 million, which was an increase over 2010 of $32 million. CBS owns half the signals in the top ten, Clear Channel had four and Hubbard had one, the top biller, all-news WTOP. Of the $477 million, CBS had nearly half that revenue with $220 million with WBBM-AM in Chicago ($48.1) and WCBS-AM in New York ($47.5) neck and neck. Clear Channel's KIIS-FM increased revenue by $14 million according to BIA going from $43 to $57 million. The biggest drop goes to KROQ, a CBS owned alternative station in LA, which was down $3 million.

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