4-10-2012
The NAB LABS commissioned Emmis Interactive, Intel Corporation and iBiquity Corporation to develop a standardized HD Radio Smartphone eco-system. The effort includes an "end-to-end" platform that provides an Advanced HD Radio Smartphone App and the next generation of TagStation, the broadcast insertion system that powers it all. We spoke to Emmis SVP/Chief Technology Officer Paul Brenner yesterday about the press conference and why what they have to say is important to broadcasters and the Cell phone industry.
Next Monday at Noon at the iBiquity booth at the NAB in Vegas, Kevin Gage, EVP and Chief Technology Officer at the NAB will be joined by iBiquity President and CEO Bob Struble, Intel's Dr. David Rolston Emmis CEO Jeff Smulyan and Emmis Interactive Founder and Co-President Rey Mena to unveil the results from their work. We spoke to Emmis SVP/Chief Technology Officer Paul Brenner yesterday about the press conference and why what they have to say is important to broadcasters and the Cell phone industry.
Here's our interview with BRENNER
(4/10/2012 8:56:44 PM)
It's very sad when the day comes that our large station owners who own this HD technology tries to force all the rest and majority of the radio station owners to adopt HD that will never because of reception problems due to the law of physics be better than the worldwide installed FM technology that work excellent in mobile and sensitive reception areas like NY, etc !! Wow now they want it in a cell phone ?
Would it not ne easier for a standard FM chip !!!!!
(4/10/2012 12:01:22 PM)
Why aren't we seeing stand-alone HD radios in vehicles? These automakers are only including HD Radio in expensive Sync, Entune, and IntelliLink systems. Is iBiquity trying to hide the true costs on installing HD Radio from the law firms of Keefe Bartels and Wolf? Is it because BMW and Volvo have tried HD Radio standard, but ened up with serious, on-going TSBs/recalls, and have to replace these expensive, "defective" HD radios with other "defective" HD radios? Only a few FM-HD stations have expressed interest in upping power, and still no word on the asymmetrical side-bands. Could it be only a few FM-HD stations are really interested? Why do stations continue to abandon their HD Radio signals? What's truely driving the automakers? Did iBiquity dupe them in tests, or perhaps as Rich Wood suspects, the automakers never really tested HD radio. Volvo is offering the Premium VIII HD Radio with Artist Experience, but iBiquity admitted to serious flaws in their implementation. Think this has something to do with iBiquity's hopes of going IPO?
(4/10/2012 11:33:35 AM)
The problem with radios in phones has been FM reception because of the lack of an antenna. Some phones use the headphone wire as an antenna.
Until HD stations take full advantage of the maximum power levels allowed, HD Radio will not solve the reception problem in phones.
OTOH, HD Radio in new vehicles is going gangbusters. Chrysler and Nissan are are lagging, but they'll announce soon.
Time for all FM stations to go HD. Time for the FCC to set analog sunset dates.
Car makers ARE putting HD Radios in their vehicles. VW, Jaguar, Ford, GM, Cadillac, BMW, Hyundai, Land Rover, Mini, Audi, Scion, Kia, Rolls Royce, Toyota, Lincoln, Volvo, and Tesla all offer HDRadio. With the exception of Chrysler (which is coming) this is a very complete list. I'll admit that HDRadio is not catching on as fast as we would all like, but lets not forget how long it took for FM to become the dominant band and it offered Stereo and vastly superior sound quality!
(4/10/2012 9:30:36 AM)
This is actually a brilliant move. Folks, me included, already use our phones to listen to web radio. A chip like this puts HD radio on an even footing. It's what this technology needed since no one is rushing out to buy HD capable radios and car makers aren't putting them in vehicles. This may actually salvage some of the money wasted on HD so far.
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