4-10-2012
In the first edition of its quarterly "Investing In Radio Market Report," BIA/Kelsey reports over-the-air local radio station revenues in 2011 reached $14.1 billion, a 0.4 percent increase from the year before. Radio's online revenues increased 15.1 percent in 2011, reaching $439 million. In 2012, BIA/Kelsey expects radio revenue to reach $14.6 billion, a 3.5 percent rise over 2011. BIA/Kelsey anticipates online revenues will continue to grow at a fast pace, becoming an important portion of station income.
"Although radio's revenue ascent has been slow since its bottoming in 2009, the industry always picks up steam in an election year and is continuing to prove itself as a valuable local advertising medium, particularly as the integration between over-the-air and online improves," said Mark Fratrik, vice president and chief economist, BIA/Kelsey. "News stations, in particular, continue to be leaders in many markets by creating comprehensive over-the-air and digital portfolios of ad products and formats to drive deeper advertiser engagement and prove their value in the ad buying mix."
Read more From the BIA Report HERE
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