4-13-2012
At NAB Liquid Compass and partner AdsWizz will announce the release of several new advertising technologies for the LC Pro 2.0 streaming platform at NAB 2012 in Las Vegas. Among other new features, 2.0 will include custom couponing, custom polling and playover takeovers. Liquid Compass CEO Zac Lewis (pictured) said, ?Our goal is to equip terrestrial and Internet radio broadcasters with the necessary tools to help grow their audience while monetizing new revenue streams.?
Hare are the new LC Pro 2.0 features:
- ?Portable? Now-Playing Widget: Allows listeners to connect with their favorite artists or discover new music directly from the player, or through a portable widget accessible through the station?s website.
- Custom Couponing: Advertisers can deliver a ?daily deal? or coupon for listeners that can be printed directly from the player.
- Custom Polling: Broadcasters can now survey listeners on any topic directly through the player.
- Player Takeovers: This unique feature enables the media player to be highly customized, on the fly, with sophisticated backgrounds through AdsWizz.
- Updated Player Tools: Using the Client Control Center, broadcasters can change the ?skin? of the media player in seconds to change the look and the feel of the product.
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